The Silpo grocery supermarket chain, part of Fozzy Group (Kyiv), has signed a cooperation agreement with the Italian Trade Agency (ICE) to promote Italian brands and goods, the group’s press service said.
According to the announcement, the parties will work together to promote Italian brands and products, combat the “Italian sounding” phenomenon, and raise awareness of Italian cuisine and products.
According to the ICE office, the Italian National Institute of Statistics in 2020 recorded an increase in imports of Italian goods to Ukraine by 27%, or by EUR208 million compared to the previous year. In the total volume of imports of Italian goods, food products accounted for 12.3%.
According to the company’s website, the Silpo chain has 318 supermarkets in 60 cities of Ukraine, as well as four Le Silpo gourmet markets in Kyiv, Dnipro, Kharkiv and Odesa.
In January-September 2021, Silpo’s trade turnover amounted to UAH 42.1 billion.
Silpo-Food LLC was established in early August 2016.