Sales of agricultural machinery Amazone in Ukraine last year in units increased 19% compared to 2019, despite the general drop in the market of agricultural machinery by almost 15%, Amazone-Ukraine subsidiary has told Interfax-Ukraine.
In particular, in 2020, the sales of pneumatic seed drills Primera DMC and Condor increased significantly, which allowed Amazone in terms of the number of sold seed drills among importers to climb from the fourth place in 2019 to second place in 2020, having sold 58 units.
“Despite a significant overall drop in the seed drills market by about 40%, we managed to increase sales of Amazone seed drills by almost 30% compared to 2019. One of the positive factors was the growth in demand for no-till, strip-till technologies in Ukraine, which is associated with climatic challenges that agricultural producers faced last year,” General Director of Amazone-Ukraine Dmytro Davydenko said.
According to the company, the segment of disc harrows in Ukraine in 2020, compared to other segments, decreased slightly – by 5-6%, which, according to Amazone-Ukraine, confirms the general trend of transition to minimum tillage technologies. “At the same time, sales of Amazone disc harrows grew by 64%, which allowed the brand to increase its market share to 12%. In the segment of fertilizer spreaders and high-tech sprayers, Amazone maintains a stable leadership in Ukraine,” the press service said.
As Davydenko said, this year, taking into account climate changes and a revision of the approach to organizing agricultural production processes, the company intends to continue to offer farmers Amazone technologies, which can significantly improve soil performance and reduce the costs of enterprises for fertilizers and plant protection products.
The press service of the company also reported that in 2020, the turnover of the Amazone group in the world increased 15% compared with 2019, to EUR 537 million, which made it possible to achieve the highest profit in the entire 138-year history of the enterprise, despite the crisis caused by the coronavirus pandemic.
More than 80% of products are exported, Amazone is the leader in the markets of Germany, Denmark, Belgium, Russia and Austria, and a high level of turnover was again recorded in France, Ukraine, Poland and the UK in 2020.
Family company AMAZONEN-WERKE H. DREYER SE & Co. KG, headquartered in Hasbergen-Gast, specializes in the manufacture of agricultural and municipal machinery. The company has nine production sites in Germany, France, Russia and Hungary with a total of about 1,900 employees.
It manufactures tillage implements, seeders, fertilizer spreaders and crop protection implements.
This year it expects at least to keep sales at the level of the previous year.
The company has been operating in Ukraine since 1998. Amazone-Ukraine does not disclose the figures of turnover in monetary terms.
AGCO, a global leader in production and delivery of agricultural machinery and equipment, seeks to occupy 20% of the Ukrainian imported agricultural machinery market in three years. “Last year we finished with the 9% share of the Ukrainian market of foreign agricultural machinery, and by 2018 we are planning to reach the market share that will have a two-digit number, and with favorable business conditions we plan to reach around 15% of the market by the end of this year. And in three years they are going to have 20% and this will be an excellent result,” Senior Vice President and General Manager of AGCO in Europe and the Middle East Rob Smith said in an exclusive interview with Interfax-Ukraine.
According to him, in 2016-2017, the market of agricultural machinery in Ukraine tripled, and last year hit a record for the supply of imported equipment during the country’s independence.
“Over 3,500 tractors were brought in. According to our forecasts and expectations, in the coming years the market for foreign brand tractors in Ukraine will increase to 4,000 units. 2018 still has slower sales and demonstrates market stabilization after the peak in 2017, but there are all chances to become the second best year in the history of modern Ukraine,” Smith said.
The vice president of the company said that currently AGCO in Ukraine is represented by its main brands Fendt, GSI, Massey Ferguson and Valtra.
In addition, by the end of 2018, the tracked tractor Fendt 1100 MT will be introduced, and in 2019 the company plans to introduce the Ideal combine harvester on the Ukrainian market.