Accor Live Limitless will open three new hotels in Ukraine in 2022-2023: Ibis & Adagio Kyiv, Ibis Lviv and Novotel Lviv, Alexis Delaroff, the director general of Accor New East Europe, has told Interfax-Ukraine.
“For Accor Ukraine is an important market, and we strive to develop it further. Accor is already the largest international operator in Ukraine, and if we take into account the projects at the stage of signing or design, we are strengthening our positions,” he said.
According to him, the pandemic has made adjustments to the plans for the implementation of Ibis & Adagio Kyiv, the opening of this combo hotel is likely to occur next year.
“The project is now moving forward dynamically,” the expert said.
Two more projects are at a high stage of implementation in Lviv. According to him, Ibis Lviv will open in 2022, Novotel Lviv in 2023.
“Odesa, Dnipro, and other cities are also interesting to us. We are constantly looking for new projects and partners,” he said.
Accor S.A. Is the largest international hotel operator. The company was founded in 1967. It is headquartered in the Paris suburb Evry.
Accor Group unites more than 5,100 hotels in 110 countries of the world.
The maximum occupancy of rooms in February was recorded in hotels in Kharkiv of 41%, while in Lviv of 39%, Kyiv of 34%, Odesa of 24%, Hotel Matrix said.
“Kharkiv in February was able to overtake Lviv in all respects. Let me remind that according to the results of January, the occupancy of hotels in Lviv was 35%, in Kharkiv was 31%. In such a change of leader, one can see a manifestation of the growth of business activity. But it is necessary to clarify that in Kharkiv there is a lower offer of room stock of 2.3 ones per 1,000 inhabitants. For comparison, in Lviv this figure is 4.3 rooms, in Kyiv it is 4.5, in Odesa it is 6.3,” project supervisor of Hotel Matrix Olha Mischenko told Interfax-Ukraine.
The increase of business activity is indirectly showed by the dynamics of the average tariff (ADR): UAH 2,262 in Kharkiv (against UAH 2,222 in January) and UAH 1,707 (against UAH 1,609) in Kyiv. At the same time, the ADR of Lviv dropped to UAH 1,844 (UAH 2,236), in Odesa to UAH 1,294 (UAH 1,397).
According to analytics, revenue per available number per day (RevPAR) in Kharkiv in February amounted to UAH 925, Lviv to UAH 716, Kyiv to UAH 582, Odesa to UAH 310.
Hotel Matrix is a web-based hotel analytics product developed by specialists from Poland and Ukraine. It was launched in May 2020. Now 150 hotels are connected to Hotel Matrix.
No more than ten hotels representing international chains are planned to be opened in Ukraine in the next two years, International Relations Director of the Ukrainian Hotel & Resort Association (UHRA), partner of BURFORD Management & Consultancy, Ivan Lun has told Interfax-Ukraine.
“Today, only 17 hotels operate under international brands in Ukraine. This is a paltry figure: compare it with 185 branded hotels in Poland, a country comparable to ours in terms of geography, population and economic potential,” he said.
According to the expert, this year the Radisson Hotel City Center Odesa (90 rooms), Best Western Plus Lviv Market Square (70 rooms), Ibis & Adagio Kyiv (combo, 265 rooms) are announced for opening. In the next two years, Ibis Lviv (100 rooms), Radisson Hotel Pechersk Park Kyiv (167 rooms), and Sheraton Kyiv Troitska Square (208 rooms) are planned to start operating, a bit later – Novotel Lviv (125 rooms) and Hampton by Hampton Lviv airport (138 rooms).
“These projects are just a small part of those branded hotel projects that have undergone careful urban and architectural planning, as well as painstaking contractual negotiations between the developers of these projects and global hotel groups. However, many projects that were planned to be operated under well-known hotel brands were not completed, in particular their construction,” Lun said.
The most active hotel chains in Ukraine today are Accor, Radisson, InterContinental, Marriott and Hilton, whose development offices are located in Moscow and Warsaw. In addition, according to the expert, the Wyndham chain and the Louvre Hotel Group have recently also promoted their brands and participated in tenders for projects, mainly through franchise supplies.
In general, the expert expects an intensification of the entry of international operators in 2024-2025.
Two thirds of hotels have reduced their expenses by headcount optimization, 27% of respondents have implemented alternative services and rented rooms as offices, according to the study entitled “Ukraine Hotel Market & COVID-19 Impact” conducted by the Ukrainian Hotel & Resort Association (UHRA) together with international tourism experts from Horwath HTL.
“Two-thirds of hotels have decided to reduce prices – an instinctive (yet not necessarily efficient) step to boost occupancy. One third of respondents introduced digital & marketing tools. Apparently, before the pandemic was not considered critical. Some 27% of respondents have introduced alternative services, i.e., co-working, renting rooms as offices, etc,” UHRA International Relations Director Ivan Lun told Interfax-Ukraine.
He added that some respondents (7%) decided to change the function of some areas, i.e. for a gambling facility.
Lun said that vast majority of respondents (93%) confirmed an overall drop in their revenues, and more than 60% of hotels had revenues shrink by more than 40%.
“Only 4% of hotels showed an increase in revenues, and 3% reported that it remained at the level of 2019. Hoteliers who reported growing revenues were all located in the countryside,” the expert said.
Despite a difficult year for the industry, only 2% reported that they are actively seeking exit by selling their hotels and over 90% responded that they will keep operating even with certain limitations.
According to Lun, almost a quarter of hoteliers (23%) expect their performance to return to 2019 levels in 2021; 57% – in 2022 and only slightly less than 20% – in 2023 or later.
Some 122 respondents have participated in the survey, with an average size of 72 rooms per property. Two thirds of the responses came from urban, while 34% from rural locations.
The occupancy of hotels in Lviv in January 2021 was 35%, 31% Kharkiv, 23% in Kyiv and 19% Odesa, according to Hotel Matrix.
“During the lockdown, many hotels temporarily closed and did not work. Among those who continued to work, the best occupancy results were achieved in Kharkiv and Kyiv with a pronounced tendency to higher occupancy – up to 40% – on business days,” Hotel Matrix Project Manager Olha Mischenko told Interfax-Ukraine.
According to Hotel Matrix analysts, Lviv holds the lead for the second month in all indicators. The Average Daily Room Rate (ADR) of the city is almost equal to Kharkiv (UAH 2,236 and UAH 2,222). At the same time, as for RevPAR (Revenue Per Available Room), Lviv was 14% ahead of Kharkiv with UAH 781. ADR in Kyiv hotels was UAH 1,609, Odesa – UAH 1,397. RevPAR was UAH 370 and UAH 269, respectively.
“Lviv reached high occupancy levels not only during the Christmas holidays, but also after the lockdown period. The minimum occupancy value of 10% was recorded on January 10 and 17 in Odesa, the highest – 76% – on January 2 in Lviv,” Mischenko said.
Hotel Matrix launched in May 2020 is a web product of hotel analytics, developed by specialists from Poland and Ukraine. Now 150 hotels are connected to Hotel Matrix.
The cost of staying in three- and four-star hotels in Odesa has decreased by half compared to the same period in 2019 and averages UAH 650 per day ($24), founder of Ribas Hotels Group Artur Lupashko has told Interfax-Ukraine.
“Today, the average price in three- and four-star hotels is UAH 650 per day ($24) in Odesa. This is an unprecedented low rate over the past 20 years. In the same period last year, such a room cost at least twice as much and was three times more expensive in 2013,” Lupashko said.
According to his estimates, the expected decline in gross income and net profit of hotels will be 20-40% in 2020 compared to the indicators in 2019.
“The positive dynamics can continue in cottage-type hotels and recreation centers, which have been in high demand since April and have increased in price in some cases up to 50%. Some of them have already been booked for the whole summer by guests who, as a rule, spent the summer in Cyprus, Spain, Italy,” he said.
However, hotels do not count on guests from other countries in 2020.
“The vast majority of Belarusian tourists were in the resort budget hotels. According to information available today, guests from Belarus will not be allowed to Ukraine this year. Most likely, these may be guests from Moldova and Turkey in the second half of the year. However, the share of such tourists will be minimal and will not have significant influence on the market,” the expert said.
Ribas Hotels Group collaborates (management and booking) with 25 hotel and restaurant complex facilities (beach and ski hotels, hostels and recreation centers), two of which are its own. The company’s portfolio includes Wall Street Hotel business hotel, Bortoli city mini-hotel (all are located in Odesa), Richard hotel complex (Hrybivka), Kyparys park hotel (Yuzhne), Seazone mini-hotel (Karolino-Buhaz), a chain of youth hostels Friday and others.
The total number of rooms of the chain was 1,234 rooms in various forms of cooperation at the beginning of 2020.
Ribas Hotels Group provides integrated management, exclusive booking, franchising and design services.
Ribas Hotels Group LLC was established in 2017. According to the unified register of legal entities, individual entrepreneurs, director and owner of a 100% stake in charter capital of the company is Lupashko.