Facebook.com in April 2018 became the only social network that entered the top ten Internet resources in Ukraine in terms of popularity, according to the Kantar TNS CMeter research conducted by Kantar TNS. According to a press release posted on Kantar TNS’ website, Facebook.com ranks third with an audience reach of 65.38%. The leaders are Google.com with a coverage of 98.18% and Youtube.com with 80.1%.
At the same time, Russian Internet services and social networks, banned in the spring of 2017 in Ukraine, have enough percentage to hit the top 25 popular websites: Vk.com (29.98%) ranks 11th, Yandex.ua (22.89%) ranks 13th, Mail.ru (20.74%) ranks 14th, and Odnoklassniki.ru (15.86%) ranks 23rd.
The CMeter study unties data from three sources: site-centric counters integrated into the websites. At the moment, about 250 websites are studied, of which about 30 with video fixation. Frame-centric counters are installed not on the website, but in the frame of the banner network. At the moment, these counters are used at more than 2,500 websites. The user-centric panel covers about 5,000 respondents daily, along with the standard indicators (hits, coverage, socio-demographic, etc. indicators for all the sites contacted by the respondent), it also records the panelists’ contact with the content.
Data from all the sources are combined in real time, which guarantees no data loss.