The market of imported alcohol in Ukraine in 2019 will grow by 8-10%, Bayadera Group, one of the largest alcohol companies in the Ukrainian market, predicts.
“According to experts, the imported alcohol market in 2019 will grow by 8-10%. Significant development is expected in the segment of foreign wines, while premium and luxury brands will have a steady increase of 2-3%,” the press service of Bayadera Group reported.
According to Bayadera Group, the structure of the import market in Ukraine has changed towards still wines (25%) and whiskey (20%). Sparkling wine and champagne (15% each) rank third among imported alcohol, brandy and cognac (about 12%) rank fourth, while rum (10%) is fifth.
According to the report, Bayadera Group imports almost all categories of alcohol, sales of imported products in 2018 increased by 17%. The main imports are Italian, French, Spanish, Chilean and German wines. The company intends in 2019 to focus on manufacturers, with which it already works, it does not plan to bring new large brands to the market.