The Ukrainian media Internet advertising market expands by 82% in H1 2019, to UAH 1.987 billion, the Ukrainian Internet Association (UIA) has said.
The share of direct sales on this market over the period came to 61.41%.
The segments of media Internet advertising are the following: banner advertising with 34% of the market share, in-stream video (pre-roll, mid-roll, post-roll, pause-roll, overlay-advertisement, picture-in-pause) was – 41%, in-page video advertising (content-roll) – 11%, other non-standard solutions (pop-up and pop-up pop-ups, catfish and screen-glide formats, synchronous banners, frontlines, full-screen advertising, sound advertisement in a digital audio stream and other types) – 9% and sponsorship – 5%.
The share of mobile media Internet advertising (targeted at mobile device users) of the total turnover of media Internet advertising was the following: 20.7% for banner advertising, 22% for in-stream video, 0.7% for in-page video (content-roll), 2.5% – for non-standard solutions and 1.1% for sponsorship.
The share of Programmatic (automated advertising) was 34.6% for purchases by agencies and 50.8% for platforms.
The share of social media and instant messengers (FB, Instagram, Twitter, YouTube, Skype, Viber and other applications) was also determined in advertising – 36.64%.
The methodology for measuring the volume of media Internet advertising was based on a cross-sectional analysis of survey data from the largest advertising agencies, websites and sales houses.
“The survey involved leading online advertising agencies: ADINDEX, AdWork, Dentsu Aegis Network Ukraine, DIEVO, Havas Digital, Maxus Sigma, MediaHead, Netpeak, newage, Publicis One, razom communications, TMGU, WebPromo, and representatives of the largest sites, holdings and sales-houses: 1+1, Adpartner, Edipresse Media, FISH, Go2Ne, Online.ua, Programmatic Media Group, RBC, RIA, Rontar, RST, StarLight Digital Sales, Treeum, Ukr.net, UMH, Autocentre, Lux (24 Channel) Novoye Vremia,” the association said.
ADVERTISING, INTERNET, MARKET, MEDIA
