The Ukrainian media Internet advertising market expands by 82% in H1 2019, to UAH 1.987 billion, the Ukrainian Internet Association (UIA) has said.
The share of direct sales on this market over the period came to 61.41%.
The segments of media Internet advertising are the following: banner advertising with 34% of the market share, in-stream video (pre-roll, mid-roll, post-roll, pause-roll, overlay-advertisement, picture-in-pause) was – 41%, in-page video advertising (content-roll) – 11%, other non-standard solutions (pop-up and pop-up pop-ups, catfish and screen-glide formats, synchronous banners, frontlines, full-screen advertising, sound advertisement in a digital audio stream and other types) – 9% and sponsorship – 5%.
The share of mobile media Internet advertising (targeted at mobile device users) of the total turnover of media Internet advertising was the following: 20.7% for banner advertising, 22% for in-stream video, 0.7% for in-page video (content-roll), 2.5% – for non-standard solutions and 1.1% for sponsorship.
The share of Programmatic (automated advertising) was 34.6% for purchases by agencies and 50.8% for platforms.
The share of social media and instant messengers (FB, Instagram, Twitter, YouTube, Skype, Viber and other applications) was also determined in advertising – 36.64%.
The methodology for measuring the volume of media Internet advertising was based on a cross-sectional analysis of survey data from the largest advertising agencies, websites and sales houses.
“The survey involved leading online advertising agencies: ADINDEX, AdWork, Dentsu Aegis Network Ukraine, DIEVO, Havas Digital, Maxus Sigma, MediaHead, Netpeak, newage, Publicis One, razom communications, TMGU, WebPromo, and representatives of the largest sites, holdings and sales-houses: 1+1, Adpartner, Edipresse Media, FISH, Go2Ne, Online.ua, Programmatic Media Group, RBC, RIA, Rontar, RST, StarLight Digital Sales, Treeum, Ukr.net, UMH, Autocentre, Lux (24 Channel) Novoye Vremia,” the association said.