According to EastFruit analysts, Ukraine in the 2024/25 season continues to actively catch up with the world leaders in frozen raspberry exports, which remain Serbia and Poland. However, Poland is increasingly dependent on re-exports of products, mainly of Ukrainian origin, to hold on to its leadership position.
During the first three months of the season, from July to September inclusive, Ukraine exported more than 28 thousand tons of frozen raspberries and blackberries, which is a new record for this period. Exports thus increased by 36% compared to the same period last year and by 45% compared to 2022. It is noteworthy that the increase in exports comes against the backdrop of numerous reports from farmers about a lower raspberry crop in 2024.
“Although Poland remains the main market for frozen raspberries from Ukraine, its share in total exports continues to decline. Ukraine is gradually starting to enter with frozen raspberries directly into traditional markets for Poland, such as Germany and France. For example, this season the share of the German market in frozen raspberry exports from Ukraine already exceeds 20%,” says Andriy Yarmak, economist at FAO Investment Department.
Among the main markets for Ukrainian raspberries at the beginning of the season are also the Czech Republic, Lithuania, Austria, Belgium and Italy. Also in the new season, the first batches of Ukrainian frozen raspberries have already been shipped to such important and promising markets as the USA and Canada.
According to analysts, even Serbia, the world leader in raspberry exports, purchased a large batch of produce from Ukraine in September 2024, apparently for re-export.
