Die Ukraine hat in den letzten Jahren ihre Präsenz auf dem deutschen Markt für gefrorene Himbeeren deutlich ausgebaut, der zusammen mit Polen nach wie vor ein wichtiger Absatzmarkt für ukrainische Beeren ist und die Exporttrends für die Branche bestimmt, berichtet der Verband „Yagidnyctvo Ukrainy“.
Nach Angaben des Verbandes führte das Wachstum des ukrainischen Angebots zuvor zu einem Rückgang der durchschnittlichen Importpreise in Deutschland um fast die Hälfte.
Gleichzeitig kam es 2025 aufgrund von Ernteeinbußen in der Ukraine, Polen und Serbien zu einer Verknappung auf dem europäischen Markt, was die Preise in Deutschland auf das Niveau von 2022 steigen ließ, wie der Verband feststellt und dabei die Sensibilität des Marktes gegenüber Produktionsausfällen bei den drei wichtigsten Lieferanten, darunter die Ukraine, betont.
At the end of 2025, Ukraine confirmed its status as the world’s largest exporter of frozen raspberries, and in the 2026 season, the key vector for the development of the fruit and vegetable sector against the backdrop of stagnant domestic consumption will remain the expansion of exports, said Taras Bashtannik, president of the Ukrainian Fruit and Vegetable Association (UFOA).
“We have been the world’s largest raspberry exporter for two years in a row. According to the results of the 2025 season, exports are expected to reach about 80,000 tons, compared to 65,000 tons a year earlier. The potential for growth remains,” he said during the conference “Profitable Agribusiness 2026.”
According to the expert, a similar trend is observed in the blueberry segment, where production is growing by 15-20% annually. Bashtannik emphasized that the domestic blueberry market has reached a consumption “ceiling” of about 10,000 tons, so further development of the industry is only possible through exports. Currently, Ukraine exports about 8-10 thousand tons of this berry, while world leaders such as Chile and Peru supply up to 400 thousand tons to foreign markets, which indicates significant room for replacement of players in the global market.
Detailing the forecasts for the 2026 season, the president of the UPOA stressed that cheap vegetables and fruits should not be expected. He expressed confidence that the world has entered a phase where the opportunities for low-cost production have been exhausted, and Ukraine remains competitive only because of its lower costs compared to EU countries.
The high profitability of certain crops in previous years (sometimes up to 700% above cost—IF-U) is prompting farmers to rapidly expand their acreage without proper analysis. Bashkanik recalled that this has already led to a “slump” in prices for borscht vegetables in 2025. However, in the new season, the risk of overproduction of carrots or beets will remain and will depend on the timing of spring sowing.
According to the expert, the key obstacle to the development of the fruit and vegetable sector will be the shortage of skilled and unskilled workers. As a result, the industry will face the need for either total mechanization or even the involvement of foreign labor.
Bashkanik predicts that fruit and vegetable producers will traditionally experience problems in the 2026 season due to extreme weather conditions, ranging from drought to abnormal rainfall. This will require farmers to increase their investments in irrigation and protection systems.
Given the high cost and long logistics, particularly to Middle Eastern markets, the success of the season will depend not on the volume of the harvest, but on the ability to sell it to foreign markets.
“The issue of overproduction is not about how much we harvested, but whether we were able to sell it. If we work well for export, everything will be fine. Ukraine has an advantage in the diversity of its soil and climate zones, and if you choose the right varieties, you can invest in any crop — from pears to Jerusalem artichokes,” summarized the president of the UPA.
Earlier, the Experts Club information and analytical center released a video dedicated to global raspberry production https://www.youtube.com/shorts/IHaYTp6IbCM
According to EastFruit analysts, Ukraine in the 2024/25 season continues to actively catch up with the world leaders in frozen raspberry exports, which remain Serbia and Poland. However, Poland is increasingly dependent on re-exports of products, mainly of Ukrainian origin, to hold on to its leadership position.
During the first three months of the season, from July to September inclusive, Ukraine exported more than 28 thousand tons of frozen raspberries and blackberries, which is a new record for this period. Exports thus increased by 36% compared to the same period last year and by 45% compared to 2022. It is noteworthy that the increase in exports comes against the backdrop of numerous reports from farmers about a lower raspberry crop in 2024.
“Although Poland remains the main market for frozen raspberries from Ukraine, its share in total exports continues to decline. Ukraine is gradually starting to enter with frozen raspberries directly into traditional markets for Poland, such as Germany and France. For example, this season the share of the German market in frozen raspberry exports from Ukraine already exceeds 20%,” says Andriy Yarmak, economist at FAO Investment Department.
Among the main markets for Ukrainian raspberries at the beginning of the season are also the Czech Republic, Lithuania, Austria, Belgium and Italy. Also in the new season, the first batches of Ukrainian frozen raspberries have already been shipped to such important and promising markets as the USA and Canada.
According to analysts, even Serbia, the world leader in raspberry exports, purchased a large batch of produce from Ukraine in September 2024, apparently for re-export.
Ukrainian exporters in 2021 for the first time sent one sea container with frozen raspberries to the United States and Canada. This event is important for domestic producers, since this berry is traditionally more expensive in the markets of these countries than in other regions of the world.
As reported on the website of the Ukrainian Horticultural Association (UHA) on Monday, the importance of this event for the development of production and freezing of berries in Ukraine is explained by the high level of requirements for product quality and logistics, which were successfully overcome by Ukrainian suppliers this year.
“One shipment of raspberries was sent to Canada and the United States in the amount of one sea container. The logistics took about one and a half months, and the buyer was satisfied with the quality of the supplied products and is considering the possibility of continuing cooperation with Ukrainian suppliers on an ongoing basis,” the association said.
The association said that the higher import price for berries in the United States and Canada is due to high requirements for the quality of products, for the confirmation of which Ukrainian exporters have been certified by the FDA (The U.S. Food and Drug Administration).
“The United States and Canada account for about 80% of all global imports of frozen raspberries in value terms and about 65% in physical terms. However, Ukraine has traditionally exported frozen raspberries mainly to Poland, which makes good money on the re-export of Ukrainian raspberries to other countries of the world,” the organization said, citing Economist of the Investment Department of the Food and Agriculture Organization of the United Nations (FAO) Andriy Yarmak.
According to the UHA, the United States imports frozen raspberries from Chile, Mexico and Serbia, and Canada from Chile, Serbia, the United States and Mexico.
The approximate carrying capacity of a standard 40-foot sea container is 27 tonnes.
“Accordingly, for Ukraine, which is one of the five largest world exporters of frozen raspberries, it is very important to gain a foothold in these two most important sales markets. This is especially important amid the expected growth in production of all types of berries in 2022-2024. It remains to hope that not only the volume, but also the quality of the berries produced will grow,” the association said.
According to the data on the website of the Ukrainian Agribusiness Club, in 2020 Ukraine produced 35,000 tonnes of this berry, ranking seventh in the world in terms of its production. Some 89% of this berry was grown on household farms.
Last year, Ukraine exported 539 tonnes of raspberries, which is 2% of its total production. At the same time, Poland was practically the only consumer of Ukrainian fresh raspberries.
