Business news from Ukraine

Business news from Ukraine

Digital tokens of the Trump family’s cryptocurrency project fell at the start of trading

2 September , 2025  

Digital tokens of US President Donald Trump’s family cryptocurrency project, World Liberty Financial, fell in price at their debut trading. WLFI tokens, issued by World Liberty, began trading on Monday above $0.3, but then fell 12% to $0.246, according to CoinGecko. This gives the cryptocurrency a market capitalization of about $7 billion, Reuters notes.

A number of major cryptocurrency platforms, including Binance, OKX, and Bybit, offer trading in WLFI tokens.
The Trump family, including the US president himself, owns just under a quarter of all WLFI tokens, according to The Wall Street Journal.

The president’s three sons are co-founders of World Liberty, and he himself is listed as an “honorary co-founder.”

The company said that the tokens of the founders and team members remain “locked,” meaning they cannot sell them yet. However, the launch of WLFI trading has made it possible to establish the real price of assets that were previously valued only on the basis of private transactions, the WSJ notes.

Other investors who bought WLFI for 1.5 cents in the early stages last year still have the opportunity to sell only up to 20% of their tokens.
WLFI is now likely the Trump family’s most valuable asset, surpassing the value of its real estate portfolio, the newspaper writes.

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