Allegro, Poland’s largest marketplace, plans to introduce delivery from the platform’s Polish sellers to Ukraine starting this June, and to create a separate platform, Allegro.ua, for Ukrainian companies in the future, according to a report by the Polish publication Wiadomosci Handlowe, citing sources.
“We are seeing a clear growth trend in cross-border e-commerce and increasing interest from foreign customers, including those from Ukraine. To support our partners even more effectively in their regional expansion, we are now implementing the first phase of a new delivery method—Allegro International Ukraine,” the article states.
It is noted that in the first phase of launching delivery to Ukraine, several hundred sellers from Poland will join the program.
“As part of the next phase, Allegro will open up to a wider range of Polish sellers who want to reach customers living in Ukraine,” the publication explains.
According to Wiadomosci Handlowe, Allegro’s integration with Ukrainian sellers could take place as early as 2027.
“This would be a turning point and, at the same time, proof that Allegro intends to seriously compete with marketplaces operating in Ukraine, such as Rozetka,” Wiadomosci Handlowe noted.
Overall, the marketplace is currently in the preparatory phase for launching this new initiative, specifically by recruiting partners and providing them with technical and operational support.
It is also specified that Nova Post will handle the delivery of packages from Polish sellers to Ukrainian customers.
Allegro is the largest marketplace in Poland, which also operates in the Czech Republic, Slovakia, Hungary, Croatia, and Slovenia.
In 2021, the company announced the acquisition of the Czech e-commerce group Mall Group and the logistics company WE|DO. The deal was finalized in April 2022, allowing the marketplace to enter the markets of the Czech Republic, Slovakia, Hungary, Croatia, and Slovenia.
