Poland’s largest marketplace, Allegro, plans from June of this year to introduce delivery from Polish sellers on the platform to Ukraine, and in the future to create a separate Allegro.ua platform for Ukrainian companies, according to a report by the Polish publication Wiadomosci Handlowe, citing sources.
“We are observing a clear growth trend in cross-border e-commerce and growing interest from foreign customers, including from Ukraine. In order to support our partners even more effectively in their regional expansion, we are now introducing the first phase of a new delivery method — Allegro International Ukraina,” the article says.
It is noted that at the first stage of launching delivery to Ukraine, several hundred sellers from Poland will be included in the program.
“As part of the next stage, Allegro will open up to a wider circle of Polish sellers who want to reach customers living in Ukraine,” the publication explains.
According to Wiadomosci Handlowe, Allegro’s integration with Ukrainian sellers may take place as early as 2027.
“This would be a turning point and at the same time proof that Allegro intends to seriously compete with marketplaces operating in Ukraine, such as Rozetka,” Wiadomosci Handlowe noted.
Overall, the marketplace is now at the stage of preparing to launch the new direction, in particular attracting partners and providing them with technical and operational support.
It is also specified that the delivery of parcels from Polish sellers to Ukrainian customers will be carried out by Nova Post.
Allegro is the largest marketplace in Poland, which also operates in the Czech Republic, Slovakia, Hungary, Croatia and Slovenia.
In 2021, the company announced the acquisition of the Czech e-commerce group Mall Group and the logistics company WE|DO. The corresponding transaction was completed in April 2022, which allowed the marketplace to enter the markets of the Czech Republic, Slovakia, Hungary, Croatia and Slovenia.
