On October 28, the 6th All-Ukrainian Sports Marketing Conference, SBC Summit Ukraine 2026 Lviv, will take place. For the first time, the event is moving outside the capital, reaffirming its status as the premier sports marketing event of the year, relevant to the entire country. Barvy Event Hall will host over 600 participants and more than 40 speakers, who will take the stage on two platforms.
SBC Summit Ukraine is the flagship conference of the Sport&Business Club community, held twice a year, and in 2024 it serves as the primary platform for dialogue between sports, business, and media in Ukraine. The event brings together key industry players—representatives of sports clubs, leagues, and federations, as well as media and business entities involved in sports. The conference program will cover the industry’s most pressing topics—from brand strategies and sponsorship to sports development, digital communications, and media in wartime conditions.
Among the speakers already announced are:
- Matviy Bidny – Minister of Youth and Sports of Ukraine
- Dmytro Stryzhov – founder and member of the Supervisory Board of SHERIFF
- Oleksiy Dniprov—Vice President of the National Olympic Committee of Ukraine, President of the Ukrainian Padel Federation, and Rector of KNUBA
- Roman Fedyshyn—President of the “Galichanka” Group of Companies and Chairman of the Ukrainian Handball Federation in Lviv Oblast
- Andriy Rebrina—Director of the State Institution “Agency for Mass Sports of Ukraine”
- Ihor Hryshchenko – Secretary General of the Ukrainian Football Association
- Roman Khimyak – Director of the Department of Sports, Youth, and Tourism of the Lviv Regional Military Administration
- Anton Nikulin – Director of the Sports Office of the Lviv City Council
- Boris Tsomaya – Marketing Director of RIEL
- Stanislav Horuna – Olympic bronze medalist in karate, founder of the Horuna Cup tournament, co-founder of the startup DuelDuck
- Yevhen Dykyi – President of the Ukrainian Premier League
- Danylo Shchestyuk – Head of the Digital Projects Department at 1+1 Media
- Ihor Polosmak – Commercial Director of Kyivstar TV
- Petro Adamyk – First Vice President of the Ukrainian Rugby Association, President of the Lviv Regional Rugby Federation
- Oleg Shpur – Founder of Leo Family Group and the private sports and educational lyceum “Knowledge and Strength”
- Andriy Rusol – CEO of FC “Karpaty”
- Yevhen Buderatskyi – Deputy Editor-in-Chief of “Ukrainska Pravda”
- Yaroslav Svisch – Rector of the Ivan Boberskyi Lviv State University of Physical Culture
- Roman Gapachilo – President of the “Nezlamni” para-hockey club (Lviv)
- Oleg Shcherbakov – Editor-in-Chief of Tribuna.com
- Artem Fedetskyi – former player for “Karpaty,” “Dnipro,” “Shakhtar,” and the Ukrainian national team; UEFA Cup winner; President of FC “Karpatski Vedy”
- Rostyslav Tuchak – Founder and CEO of BotsBand
- Andriy Shevchuk – Visual communications expert, presentation director, and founder of SHEVCHUK BURO
- Andriy Kovalskyi – Journalist and host on ICTV
- Mykola Seredych – Director of Media, Marketing, and Digital Transformation at the Ukrainian Football Association
- Yuriy Gladkyi – CEO of the brand marketing agency Grape, co-founder of Kryla Karpaty
- Yevhen Kuzmenko – Founder and CEO of PlayVision
- Yevhen Yefimenko – Co-Founder & CEO of Brendari
- Arina Yevdokymenko – UPL TV host, sports journalist, and panel discussion moderator
- Oleksiy Braga – Founder and CEO of Sport Business Media Agency
You can purchase tickets for SBC Summit Ukraine 2026 Lviv via this link: WayForPay. A SPORT-category ticket includes conference attendance and networking with industry professionals, access to the Sport&Business Club community, a participant’s kit, and a photo/video recap of the conference.
The BUSINESS ticket category additionally includes access to the business lounge and speakers’ area, exclusive networking with key representatives from sports, business, and media, a hospitality area provided by partners, priority entry to the event via the fast line, seats in rows 1–4 of the auditorium, access to speakers’ presentations, a video recording of the event, and a free, guaranteed parking space.
Open4Business is the information partner of the 6th All-Ukrainian Conference.
