Auchan Retail Ukraine, part of French-based Auchan Holding, in April 2018 will open the first store in the “superstore” format (supermarket) under the name Auchan Zoriany with an area of 3,500 square meters in the Dafi shopping center, the press service of Auchan has told Interfax-Ukraine.
“We position this store as a “superstore,” a supermarket where, in addition to practical goods and everyday purchases, you can find products for pleasure, gastronomic specialties, our exclusive brands … “Proximity” is also one of the directions we plan to develop in Ukraine. The concept and location are now under consideration and development,” the press service noted.
According to its data, the focus in the new supermarket will be made on food and own production. In addition, the infrastructure of the facility will include a cafe.
In general, Auchan plans in 2018 to open several outlets in the “supermarket” format in Kyiv.
In addition, the French retailer plans to actively develop exclusive brands, which are represented only in the Auchan network, namely Cosmia (cosmetics), In Extenso (textiles), Actuel (household goods), and Qilive (electronics).
AUCHAN, LAUNCH, NEW FORMAT, STORE
