American Tupperware Brands Corp., known for its plastic food storage containers, has filed for bankruptcy.
“Over the past few years, the company’s financial position has been severely impacted by the challenging macroeconomic environment,” said Tupperware CEO Lori Ann Goldman.
The company’s shares have fallen by 75% since the beginning of 2024.
Tupperware initiated bankruptcy proceedings in accordance with Article 11 of the US Bankruptcy Code. The company needs court approval to continue operations and speed up the process of selling the business while protecting its brand.
Tupperware was founded in 1946 by chemist Earl Tupper, who developed airtight plastic containers to help American families preserve food and save on costs. The company’s products are distributed through direct sales by Tupperware consultants around the world. The so-called “Tupperware parties” – events for cooking together using the company’s products – have also gained popularity.
In recent years, however, Tupperware has been experiencing serious difficulties, facing a decline in demand for its core products, increased competition, and a lack of liquidity, the WSJ notes.
Recently, the Experts Club information and analytical center released a video on the history of defaults and a table of countries that may face the risk of default in the medium term.
Watch the video on the Experts Club YouTube channel for more details: https://youtu.be/gq7twYrWuqE?si=KneYUbl2rNOUIGTM
