In the first quarter of 2026, the real estate market in neighboring Bulgaria faced a sharp disconnect between rising prices and actual buyer activity: housing prices continue to rise at double-digit rates, but the number of transactions is declining significantly, according to the National Institute of Statistics of Bulgaria.
According to statistics, residential real estate prices in Bulgaria rose by 14.8% year-over-year in the first quarter. In the first three months of the year alone, the national average price increased by another 6.2%. At the same time, the number of transactions involving new and existing homes fell by 18.5% year-over-year and by nearly 20% compared to the previous quarter.
This disparity points to a phase of price overheating: sellers continue to set high price expectations, while buyers are increasingly postponing transactions. The market is influenced by a combination of several factors—expectations following Bulgaria’s transition to the euro, low mortgage rates, rising construction costs, and limited high-quality supply in major cities and along the coast.
Burgas led the price increases, with prices rising 17.7% year-over-year and 5.9% quarter-over-quarter. At the same time, this very market saw one of the sharpest declines in activity: the number of transactions fell by 30.5% year-over-year. This means that demand along the coast has become significantly more price-sensitive.
In Sofia, housing prices rose by 16% year-over-year and by 5.8% quarter-over-quarter. Average prices in the capital settled in the range of 1.8–2.6 thousand euros per square meter. At the same time, the volume of transactions in Sofia fell by 19.2%, and the market’s total transaction value decreased by 7%.
Varna also remained in the double-digit price growth range: housing prices rose by 13.2% year-over-year, but the number of transactions fell by 27.6%. In Stara Zagora, annual price growth stood at 12.7%, though the number of transactions fell by 25%. On a quarterly basis, housing prices in Stara Zagora declined by 2.1%.
Plovdiv appears to be the most stable among the major markets. Prices there rose by 8.8% over the year, while the number of transactions fell by only 0.6%. In monetary terms, the Plovdiv market even grew by 2.4%, making it the most balanced among Bulgaria’s major cities.
For investors, the situation is becoming more challenging. Rapid price growth amid a decline in the number of transactions means that market liquidity is deteriorating: a property may be gaining value on paper, but selling it at the desired price is becoming more difficult. This is especially true for locations where prices have risen faster than household incomes and rental yields.
For a long time, the Bulgarian housing market was supported by relatively affordable mortgages, an influx of foreign buyers, interest in resort real estate, and expectations related to the country’s accession to the eurozone. However, current statistics show that purchasing power is already approaching its limit.
