During his speech at LUN Conference 2025, Oleksandr Ovcharenko, co-owner of Standard One, shared his vision of the development of the Ukrainian real estate market.
According to him, the number of projects will continue to decline, and developers should focus on creating products that provide predictable cash flow and build investor confidence.
“We will see a return of buyer and investor confidence. However, investors are becoming more demanding, looking for a balance between price, area, quality, product readiness and, above all, predictable profitability and payback,” said Ovcharenko.
He emphasized that the winner is not the developer who sells cheaply, but the one who transparently explains and communicates the value for which the investor should pay. After all, prices will continue to rise due to high production costs. Today, there is a certain imbalance in the market: when the cost of production is growing faster than the selling price. This forces many developers to temporarily suspend the launch of new projects and wait for better conditions.
Despite the difficult situation, the co-owner of Standard One sees the prospect of a gradual return of mass and institutional investors to the market.
“If a product that combines capitalization with a rental approach and is able to provide a stable cash flow is launched on the market, it attracts a lot of interest from investors. That is why Standard One was the first in Ukraine to research and implement projects in the build-to-rent format,” said Oleksandr Ovcharenko.
A separate topic for discussion was construction financing. According to Oleksandr, cross-financing is the first step to bankruptcy, so Standard One has abandoned this approach. The project uses its own financing system, in particular through installment programs, as buyers increasingly expect flexible and loyal terms.
This year, Standard One launched a new product on the market – S1 REIT. This is a proprietary investment instrument that diversifies sales sources by raising funds through collective investment institutions. It gives investors the opportunity to invest profitably in a liquid product or, having accumulated a certain number of certificates, to exchange them for an apartment. This expands investment opportunities for different categories of investors.
For reference:
Standard One (S1) is a full-cycle development company that has been developing the build-to-rent segment in Kyiv since 2016. The portfolio includes the completed S1 VDNH project and new buildings S1 Obolon, S1 Terminal, S1 Nyvky.
