Japan’s Toyo Tires has announced plans to build an innovation center in the city of Injiya, Serbia. The new facility will focus on research and development in the tire industry and related technologies, a Toyo representative told local business media.
According to the project, the center will include laboratories for materials science, test benches, and research units that will collaborate with regional universities and technology startups. Construction is expected to begin in the first quarter of 2026.
Toyo Tires also plans to integrate the Serbian center into the company’s global research network, facilitating the exchange of knowledge and resources between its sites in Asia, Europe, and America. This will help accelerate the development of new compounds, innovative mixtures, and environmentally friendly solutions.
Investing in Serbia as part of this project is seen as the second stage of Toyo’s expansion in the Balkans — the company already has production facilities in Serbia and now intends to strengthen the scientific and technical core of its business.
Toyo Tires is a global tire manufacturer based in Japan. The company has been in operation since 1945 and manufactures tires for passenger cars, SUVs, trucks, and specialized equipment.
Toyo is known for its innovative solutions in the field of compounds, environmentally friendly compositions, and high testing standards. The company supplies products to more than 100 countries around the world, and its research and development network includes centers in Japan, the US, Europe, and Asia.
Toyo also actively collaborates with automotive brands and participates in motorsports, which allows it to test and develop technologies under extreme conditions.
Japan’s Toyo Tires to build innovation center in Serbia
Source: https://t.me/relocationrs/1590
