The bottom retail price for Ukrainian sparkling wines, carbonated wines, fermented drinks, flavored sparkling (carbonated) wines (drinks) has been increased from UAH 89 to UAH 109 per 0.7-0.75 liter bottle. The government of Ukraine adopted the respective resolution on January 13.
“As a result, everyone wins: Ukrainian winemakers will become competitive and restore their lost positions in the market. Winegrowers will have a greater demand for their raw materials. Ukrainian consumers will have a high-quality, not falsified, product,” Minister of Economy Ihor Petrashko said in a Thursday press release of the ministry.
According to him, the resolution also brought the description of this product and its codes into line with the Tax Code and the Ukrainian Classifier of Goods for Foreign Economic Activity.
The minister said that the main problem of the sector is that the market is now manipulating the names of products and prices: lower quality imported wine-based drinks are sold at the same price as higher quality Ukrainian sparkling wines.
According to Petrashko, national producers have lost 40% of the sparkling wines market, and therefore there is a threat of closing Ukrainian wineries. The adopted resolution eliminates all manipulations and settles the issues that “the price should match quality,” the minister said.
