International research conducted at the University of South Florida has shown that caffeine affects what we buy and how much we spend on shopping.
An international team of researchers conducted three experiments in shopping malls.
Caffeine is a powerful mind and body stimulant by releasing dopamine into the brain. It can cause a surge in energy levels, making the body more irritable and reducing self-control. And as a result, being overly impulsive, people make rash purchases and spend more money than planned, explains study lead author Deepayan Biswas, a professor at the University of South Florida.
As part of the study, one coffee machine was placed near the entrance to a home goods store, the second was placed near a chain retailer in France, and the third was installed in Spain in a large shopping center. More than 300 participants in the experiment received their drink and went shopping.
After the subjects had made their purchases, they had to give all receipts to the researchers. According to the data obtained, it turned out that those who drank the caffeinated drink spent and bought more goods.
Scientists have also found that caffeine affects what people buy. Those who drank coffee were more likely to spend money on non-essential items, such as scented candles or perfumes.
The scientists conducted another experiment in the lab, only this time the participants had to shop online. 200 business school students were divided into two groups. One drank coffee with caffeine, the other without. All participants had to choose goods from the proposed list, consisting of 66 items. Those who drank caffeinated drinks were much more likely to make impulse purchases, like a neck massage machine, while others were more likely to make more practical purchases, like a laptop or a washing machine.
“Caffeine can indeed have a beneficial effect on a person’s well-being, but it can cause disappointing consequences after shopping. Anyone who wants to control their spending should limit their coffee intake before going to the store,” says Biswas.
The products of Strauss Group, one of the largest coffee producers in the world, retained the first place in the Ukrainian roasted coffee market in 2020, increasing its presence there by 0.5 p.p. compared to 2019, up 17.9%, the company said in its annual report.
According to the company, its share in the Ukrainian ground and instant coffee market decreased by 0.9 percentage points last year, to 8.9%.
Strauss Group clarified that its main competitors in Ukraine were the international concern JDE, Nestle Corporation and the Ukrainian manufacturer Galka. According to its data, JDE, which produces coffee under the Jacobs, Tassimo, Moccona, Senseo, L’Or trademarks, in 2020 increased its presence in the Ukrainian market of ground and instant coffee by 3 p.p., to 46.8%.
According to Strauss Group, in the Ukraine-Russia region, coffee sales in 2020 decreased by 22.1% compared to 2019, to 128 million shekels. The company clarified that the reason for the decline in sales in the Ukrainian market was the increased economic uncertainty, mainly due to the consequences of the outbreak of COVID-19.
Strauss Group noted the growth in consumption of roasted coffee beans in Ukraine as part of the trend in coffee culture and premiumization of home consumption.
As of March 22, the exchange rate of the new Israeli shekel was UAH 8.4005.
The Strauss Group international company, one of the largest coffee producers in the world, in the third quarter of 2020 put into operation a warehouse and distribution center at 56A, Novopyrohivska Street, in the Holosiyivsky district of Kyiv.
“An innovation distribution center in Ukraine opened in the third quarter,” the group said in its third quarter report.
According to the unified public register, Strauss Ukraine LLC on October 9 also changed its legal address to 56A, Novopyrohivska Street (formerly – 5B, Antonova Street).
“09/25/2020. Now this date has historical value for us. For 20 years of work in Ukraine, we have had many achievements in all areas of consumption, production and preparation of coffee. And today one of our achievements is the opening of the doors of a new home for all our employees! Congratulations to all our colleagues on moving to a new, very modern, functional, stylish location,” the company said on its Facebook page.
Strauss Group specializes in the production of food and beverages and is one of the five coffee companies in the world. It has 29 production sites in 22 countries. The staff includes 14,000 people.
In the Eastern European market, Strauss represents the brands Black Card, Ambassador, FORT, Totti Caffe, Elite Health Line, and Sucrazit.
COFFEE, COFFEE PRODUCERS, DISTRIBUTION, DISTRIBUTION CENTER, KIEV
