On August 19, Foxtrot, an omnichannel electronics and home appliances retailer, opened a renovated store in the Hermes shopping center in Bila Tserkva, Kyiv region.
According to the company’s press service on Monday, the area of the outlet has not changed (total area – 1.5 thousand square meters, selling area – 1.2 thousand square meters), while the number of goods in the store was increased due to redevelopment.
The renovated store also has a service for customers with hearing impairments.
As reported, the retailer’s plan for 2024 envisages opening 10 new and renovated stores.
“Foxtrot is one of the largest omnichannel retail chains in Ukraine in terms of the number of stores and sales of electronics and household appliances. As of August 2024, the retailer operates 122 stores in 66 cities of Ukraine, including the frontline cities of Kherson, Kramatorsk and Sloviansk, an online platform foxtrot.ua and a mobile application of the same name.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Foxtrot, an omnichannel electronics and home appliances retailer, paid UAH 224 million in taxes for the second quarter of 2024, with the total amount for January-June exceeding UAH 430 million, which is 76% of the full amount last year, the company’s press service reports.
The release says that in April-June 2024, compared to the same period last year, turnover increased by 18%. The largest growth was shown in the categories of accessories (+56%), smartphones (+27%), computer equipment (+33%), and non-core products (+237%), including products for children. Traffic to the website increased by 11%.
According to Foxtrot CEO Oleksiy Zozulya, charging stations were the absolute best sellers. Compared to the previous peak of sales of these products in November-December 2022, in June 2024, Foxtrot sold 110% more of them. In total, in June 2024, the number of charging stations sold was twice as high as in January-May 2024 and 120% higher than in the whole of 2023.
In April-June, the retailer opened three renovated stores: in Dnipro (Karavan shopping center), Kyiv (Lavina Mall) and Lviv (Arsen shopping center). The number of participants in the FoxFan loyalty program continues to grow; in the second quarter of 2024, about 157 thousand Ukrainians joined the cashback program, and the total number of participants at the end of June was more than 14.3 million.
“We manage to maintain our position (in the market) thanks to the renewal of the retail network and the quality of the online store, in-depth work with customer experience, and improvement of logistics processes. Participation in current social projects and the introduction of modern accessibility services to serve people with disabilities are also relevant,” commented Zozulia on the results of the chain’s work.
“Foxtrot is one of the largest omnichannel retail chains in Ukraine in terms of the number of stores and sales of electronics and household appliances. The company operates 123 stores in 67 cities, including the frontline cities of Kherson, Kramatorsk, Sloviansk and Pokrovsk, and an online platform Foxtrot.ua and a mobile application of the same name.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Foxtrot, an omnichannel electronics and home appliances retailer, has become the official distributor of Bluetti, a manufacturer of portable solar power plants and related products, Foxtrot’s press service reports.
“We always offer our customers the most modern and reliable solutions to ensure the comfort and safety of their homes. This is also the case with Bluetti appliances, which already have fans among our customers due to the high quality and innovative technologies used in production. This equipment is the perfect choice for customers looking for a backup power source in these difficult times,” said Vyacheslav Sklonny, Foxtrot’s commercial director.
Bluetti, an American manufacturer of portable charging stations and mobile solar systems, has been present on the global market since 2019 and became best known in Ukraine in October 2022. “Foxtrot started its own imports of Bluetti brand in October 2023.
The company said that it is also looking forward to innovative balcony solutions from Bluetti, which will be able to provide electricity during power outages not only to a private house but also to an apartment, making it as autonomous as possible. The terms of cooperation stipulate that most of the new models will first be presented in the Foxtrot network and then go to the general market.
“Foxtrot is one of the largest omnichannel retail chains in Ukraine in terms of the number of stores and sales of electronics and home appliances. The company operates 124 stores in 67 cities, including the frontline cities of Kherson, Kramatorsk, Sloviansk and Pokrovsk, and an online platform Foxtrot.ua and a mobile application of the same name. The number of customers reaches 14.2 million.
The Foxtrot brand is developed by the Foxtrot Group of Companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Ukrainian tech retailer Foxtrot reported a 35% increase in turnover in the first quarter of 2024 compared to the same period last year.
“The market of household appliances and electronics has recovered almost to pre-war levels. We see this in numbers and as the number of our customers grows (almost 220 thousand in three months), their needs and expectations from the company change. Therefore, our goal is to be close to them and offer the most profitable and convenient solutions while remaining a socially responsible business and employer, supporting our defenders and civilians,” Foxtrot CEO Oleksiy Zozulya was quoted as saying in the company’s release.
According to the company’s press service, this spring, the share of online sales increased by 20%, and Foxtrot.ua traffic grew by 21%.
In general, the largest growth is demonstrated by the categories of large (+51%), small (+44%) household appliances and TVs (+34%). According to the company’s analysts, this indicates a moderate increase in consumer sentiment, when most Ukrainians have adapted to wartime conditions and buy not only household essentials, but also coffee machines, washing machines, and TVs.
In the first quarter of 2024, Foxtrot opened four new stores in Chernihiv, Stryi (Stryi City shopping center), Odesa (Ostrov shopping center), Kryvyi Rih (Victory Plaza shopping center), and reopened a store in Dnipro in the Appolo shopping center after a missile attack.
In the first quarter of 2024, Foxtrot paid UAH 207 million in taxes and fees to the state budget. The amount of assistance to the Ukrainian Defense Forces increased by UAH 8.5 million. In addition to the current monthly deliveries of equipment to the defenders, in March the company initiated an additional purchase of 60 FPV drones for a total of UAH 1 million for three combat units of the Armed Forces of Ukraine. Currently, Foxtrot’s total contribution to the country’s defense capability is UAH 35 million.
“Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and home appliances.
By the end of May, Foxtrot was represented by 124 stores in 67 cities of Ukraine, including the only major electronics retailer in Kherson, Kramatorsk, Sloviansk and Pokrovsk, which are located near the frontline. Currently, 100% of the stores are energy-independent, which makes it possible to operate uninterruptedly during power outages.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Already 83 stores, or 74%, of Foxtrot chain are autonomous, they can continue full work in autonomous mode even in case of emergency power cuts, the company’s press service said.
“There is a desire and willingness among customers to buy appliances, which encourages us to continue our movement toward energy independence,” Acting Chief Operating Officer Danila Veklenko was quoted as saying in the release.
These stores are equipped with powerful charging stations, generators (own or in the mall), lanterns, lamps, satellite Internet systems, which allows us to provide quality service and all the stated services. Also – in a number of stores visitors can charge their gadgets and work with access to wi-fi.
In the future plans of the retailer – to expand the list of stores that can fully operate regardless of the power outage schedule. Particular attention will be paid to the installation of satellite internet systems or the introduction of effective solutions in conjunction with regional providers to improve the operation of services that are directly dependent on the availability of internet: digital payment types, online ordering, etc.
As reported, Foxtrot started the process of providing its retail chain with autonomous power supplies after the first massive rocket attacks in October 2022.
“Foxtrot” is one of the largest retail chains in terms of the number of stores and sales of electronics and home appliances in Ukraine. As of early 2022, the brand is omni-channel (offline and online sales). As of January there are 114 stores in the network, 2 of which are in the format of Internet-order points.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
All-Ukrainian electronics and home appliance chain Foxtrot opened the brand’s first representative office in liberated Kherson on Saturday, the retailer’s press service said.
“We are glad to be among the first to tell the residents and guests of Kherson again: welcome to Foxtrot! We thank VSU for their heroism and our colleagues for their readiness to start work as soon as possible,” the press service quoted Foxtrot CEO Alexei Zozula as saying.
Store on Ushakov Ave., 26 will work as a point of issue and processing of Internet orders from 11:00 to 15:00 daily. Over time, the plan is to resume full operation with merchandise and an expanded list of services. Also operates free delivery of online purchases from Foxtrot.ua partners – in the operating offices and post offices of Novaya Post.
Till February 24 Foxtrot network was represented in Kherson by two stores. One of them, located in Fabrika shopping mall, was damaged as a result of hostile shelling of the mall in early March. The second retailer suspended its work, refusing to work under the occupation regime. Immediately after the liberation of Kherson, the business began preparations for a return to get up and running as quickly as possible.
“Foxtrot” is one of the largest retail chains in terms of the number of stores and sales of electronics and home appliances in Ukraine. As of the beginning of 2022 the brand is omni-channel (offline and online trade), covers 170 stores in 90 oblast and rayon centers of Ukraine and online-shop Foxtrot.UA.
Foxtrot brand is developed by Foxtrot group of companies, co-founders – Valery Makovetsky and Gennady Vykhodtsev.
