During the Black Friday-2024 promotion (November 25 to December 2), Foxtrot’s turnover tripled compared to the three regular weeks of the month, the company’s press service told Interfax-Ukraine.
“These productive eight days have shown that customers’ interest in Black Friday remains at the pre-war level, but with adjustments to our realities. Among the sales drivers are products that primarily provide energy independence, mobility and comfort at the same time: such as a TV and charging station combo. Mobile gadgets and home appliances that Ukrainians prepare for each other for the upcoming holidays are also popular among the leaders,” said Oleksiy Zozulya, CEO of Foxtrot.
He said that the average check during the campaign added 10% to the previous year and amounted to almost UAH 9 thousand. At the same time, the longest receipt contained 112 items and broke last year’s record (there were 72 items in one receipt). Sales peaked on Saturday, November 30.
In general, compared to the previous three weeks, the company noted an increase in purchases of charging stations (+900%), TVs (+489%), accessories (+315%), large household appliances (+309%), small household appliances (+302%), IT and laptops (+271%), smartphones, tablets (+222%), and the category of non-core products increased by +270%.
The company also noted the top sellers by product group. Coffee makers were bought 4.5 times more, multicookers 3.5 times more, laptops almost three times more, refrigerators and washing machines three times more, smartphones and tablets more than twice as much.
Foxtrot added that all 124 of its retail stores operated smoothly during the blackout. In addition, on the eve of Black Friday, a mobile application was launched for sellers, which significantly accelerated the service and checkout process. As a result, half of the sales in retail stores were made using this mobile application, and 14% of payments for goods were made without the participation of a cashier – from the workplace of a sales assistant. The online service “Barrier-Free Foxtrot”, a service that provides sign language services to customers who cannot hear, was in high demand, including when purchasing equipment on credit.
As for online orders, their number on Foxtrot.ua increased by 40%, and 12% of new users registered on the resource (year-on-year). During the most active hours of Black Friday, up to 20 thousand customers were simultaneously on the site, and the number of daily orders more than doubled. An AI contact center consultant was also connected. During the Black Friday period, it processed 30% of the total number of requests for discounts, available bonuses, order statuses, delivery, store hours, etc.
As in the previous year, the distribution of traffic between mobile and desktop devices did not change significantly: mobile – 80%, desktop – 20%.
As for the regional component, the largest increase in sales was demonstrated by the Western and Central regions, where people buy gifts for St. Nicholas Day and Christmas and New Year holidays on Black Friday.
“Foxtrot is one of Ukraine’s largest omnichannel retailers in terms of the number of stores and sales of electronics and home appliances. The company operates 124 stores in 66 cities, all of which are energy-independent, an online platform Foxtrot.ua and a mobile application of the same name. In the first nine months of 2024, Foxtrot paid UAH 700.5 million in revenue.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Omnichannel retailer Foxtrot paid UAH 700.5 million in taxes in January-September 2024, exceeding the total amount of taxes paid last year by almost a quarter, the company’s press service reports.
The release clarifies that the company’s turnover (20%) and website traffic (21%) also increased proportionally.
Given the seasonality (which lasted for a long time in the third quarter), the top sellers were charging stations (up almost 10 times compared to the same period last year), air conditioners (+141%), and fans (+135%).
GSM devices (smartphones, tablets, smartwatches) showed moderate growth during the Back-to-School period – by 32%, laptops – by 21%, headphones – by 22%, printers – by 37%.
During the third quarter, Foxtrot opened three new stores. The renovations were carried out in the chain’s stores in Bila Tserkva (Hermes shopping center), Sambir and Odesa (City Center shopping center). The key changes in the renovations included the replacement of commercial equipment, product placement, lighting, and interior design with elements of “embroidery”. In addition, when creating new and renovating existing stores, the company pays attention to creating inclusive retail spaces. In particular, Foxtrot has integrated DEAF ID (a unique electronic identification card for people who are deaf) into the FoxFan loyalty program for customers with hearing impairments.
“Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and household appliances. The company operates 123 stores in 67 cities, including the frontline cities of Kherson, Kramatorsk and Sloviansk, and an online platform Foxtrot.ua and a mobile application of the same name.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
On August 19, Foxtrot, an omnichannel electronics and home appliances retailer, opened a renovated store in the Hermes shopping center in Bila Tserkva, Kyiv region.
According to the company’s press service on Monday, the area of the outlet has not changed (total area – 1.5 thousand square meters, selling area – 1.2 thousand square meters), while the number of goods in the store was increased due to redevelopment.
The renovated store also has a service for customers with hearing impairments.
As reported, the retailer’s plan for 2024 envisages opening 10 new and renovated stores.
“Foxtrot is one of the largest omnichannel retail chains in Ukraine in terms of the number of stores and sales of electronics and household appliances. As of August 2024, the retailer operates 122 stores in 66 cities of Ukraine, including the frontline cities of Kherson, Kramatorsk and Sloviansk, an online platform foxtrot.ua and a mobile application of the same name.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Foxtrot, an omnichannel electronics and home appliances retailer, paid UAH 224 million in taxes for the second quarter of 2024, with the total amount for January-June exceeding UAH 430 million, which is 76% of the full amount last year, the company’s press service reports.
The release says that in April-June 2024, compared to the same period last year, turnover increased by 18%. The largest growth was shown in the categories of accessories (+56%), smartphones (+27%), computer equipment (+33%), and non-core products (+237%), including products for children. Traffic to the website increased by 11%.
According to Foxtrot CEO Oleksiy Zozulya, charging stations were the absolute best sellers. Compared to the previous peak of sales of these products in November-December 2022, in June 2024, Foxtrot sold 110% more of them. In total, in June 2024, the number of charging stations sold was twice as high as in January-May 2024 and 120% higher than in the whole of 2023.
In April-June, the retailer opened three renovated stores: in Dnipro (Karavan shopping center), Kyiv (Lavina Mall) and Lviv (Arsen shopping center). The number of participants in the FoxFan loyalty program continues to grow; in the second quarter of 2024, about 157 thousand Ukrainians joined the cashback program, and the total number of participants at the end of June was more than 14.3 million.
“We manage to maintain our position (in the market) thanks to the renewal of the retail network and the quality of the online store, in-depth work with customer experience, and improvement of logistics processes. Participation in current social projects and the introduction of modern accessibility services to serve people with disabilities are also relevant,” commented Zozulia on the results of the chain’s work.
“Foxtrot is one of the largest omnichannel retail chains in Ukraine in terms of the number of stores and sales of electronics and household appliances. The company operates 123 stores in 67 cities, including the frontline cities of Kherson, Kramatorsk, Sloviansk and Pokrovsk, and an online platform Foxtrot.ua and a mobile application of the same name.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Foxtrot, an omnichannel electronics and home appliances retailer, has become the official distributor of Bluetti, a manufacturer of portable solar power plants and related products, Foxtrot’s press service reports.
“We always offer our customers the most modern and reliable solutions to ensure the comfort and safety of their homes. This is also the case with Bluetti appliances, which already have fans among our customers due to the high quality and innovative technologies used in production. This equipment is the perfect choice for customers looking for a backup power source in these difficult times,” said Vyacheslav Sklonny, Foxtrot’s commercial director.
Bluetti, an American manufacturer of portable charging stations and mobile solar systems, has been present on the global market since 2019 and became best known in Ukraine in October 2022. “Foxtrot started its own imports of Bluetti brand in October 2023.
The company said that it is also looking forward to innovative balcony solutions from Bluetti, which will be able to provide electricity during power outages not only to a private house but also to an apartment, making it as autonomous as possible. The terms of cooperation stipulate that most of the new models will first be presented in the Foxtrot network and then go to the general market.
“Foxtrot is one of the largest omnichannel retail chains in Ukraine in terms of the number of stores and sales of electronics and home appliances. The company operates 124 stores in 67 cities, including the frontline cities of Kherson, Kramatorsk, Sloviansk and Pokrovsk, and an online platform Foxtrot.ua and a mobile application of the same name. The number of customers reaches 14.2 million.
The Foxtrot brand is developed by the Foxtrot Group of Companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Ukrainian tech retailer Foxtrot reported a 35% increase in turnover in the first quarter of 2024 compared to the same period last year.
“The market of household appliances and electronics has recovered almost to pre-war levels. We see this in numbers and as the number of our customers grows (almost 220 thousand in three months), their needs and expectations from the company change. Therefore, our goal is to be close to them and offer the most profitable and convenient solutions while remaining a socially responsible business and employer, supporting our defenders and civilians,” Foxtrot CEO Oleksiy Zozulya was quoted as saying in the company’s release.
According to the company’s press service, this spring, the share of online sales increased by 20%, and Foxtrot.ua traffic grew by 21%.
In general, the largest growth is demonstrated by the categories of large (+51%), small (+44%) household appliances and TVs (+34%). According to the company’s analysts, this indicates a moderate increase in consumer sentiment, when most Ukrainians have adapted to wartime conditions and buy not only household essentials, but also coffee machines, washing machines, and TVs.
In the first quarter of 2024, Foxtrot opened four new stores in Chernihiv, Stryi (Stryi City shopping center), Odesa (Ostrov shopping center), Kryvyi Rih (Victory Plaza shopping center), and reopened a store in Dnipro in the Appolo shopping center after a missile attack.
In the first quarter of 2024, Foxtrot paid UAH 207 million in taxes and fees to the state budget. The amount of assistance to the Ukrainian Defense Forces increased by UAH 8.5 million. In addition to the current monthly deliveries of equipment to the defenders, in March the company initiated an additional purchase of 60 FPV drones for a total of UAH 1 million for three combat units of the Armed Forces of Ukraine. Currently, Foxtrot’s total contribution to the country’s defense capability is UAH 35 million.
“Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and home appliances.
By the end of May, Foxtrot was represented by 124 stores in 67 cities of Ukraine, including the only major electronics retailer in Kherson, Kramatorsk, Sloviansk and Pokrovsk, which are located near the frontline. Currently, 100% of the stores are energy-independent, which makes it possible to operate uninterruptedly during power outages.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
