In 2024, omnichannel retailer Foxtrot opened five new stores and reformed eight outlets, the chain’s press service reports.
According to the report, new stores were opened last year in Chernihiv, Ivano-Frankivsk, Zaporizhzhia, Kryvyi Rih and Stryi (Lviv region). The company also reformed eight stores in Kyiv, Odesa, Bila Tserkva and other cities. As of the end of the year, the chain had 124 stores in 66 cities.
The retailer has also equipped its stores to meet the requirements of inclusiveness and barrier-free access, including the integration of a service for customers with hearing impairments.
Last year, Foxtrot also launched a warehouse at a new location in Kyiv region, expanding its area to 28 thousand square meters.
By the end of 2024, the chain increased its turnover by 13% year-on-year and increased online sales on the Foxtrot.ua platform by 42%. In addition, the retailer has started cooperation with Kasta and market by mono marketplaces, the press service emphasizes.
It is noted that the number of participants in the chain’s loyalty program increased by 1.1 million to 15 million registered customers.
The retailer also continued to support the Ukrainian Defense Forces: by the end of 2024, the chain handed over electronics worth UAH 14.2 million to the military. Since the beginning of the full-scale invasion, Foxtrot has donated UAH 42.5 million worth of gadgets to the army.
“Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and home appliances. The company operates 124 stores in 66 cities, including the frontline cities of Kherson, Kramatorsk and Sloviansk, an online platform Foxtrot.ua and a mobile application of the same name.
According to Opendatabot, the net revenue of FTD-Retail LLC (Kyiv), which develops the chain, increased by 29% to UAH 12.6 billion in 2023, with net profit of UAH 314.4 million compared to a loss in 2022.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
More than 52% of customers became new to the Foxtrot brand during the month of the company’s assortment being presented on the Kasta marketplace, the press service of the omnichannel retailer reported.
The release notes that among several thousand orders, more than 52% of customers were new to Foxtrot.
“The first month’s experience not only proves the correctness of the cooperation strategy between Foxtrot and Kasta, but also confirms the importance of such collaborations for both market development and consumers. In addition, innovative approaches and the exchange of best practices allow us to find new opportunities to improve the service and offers to our customers,” said Kirill Popov-Cherkasov, Foxtrot’s ecommerce director.
The product groups with the largest receipts among the orders for Kasta were charging stations (in particular, powerful models of the BLUETTI line); laptops (ACER Predator, APPLE MacBook Air M3); smartphones (APPLE iPhone 16 Pro, SAMSUNG Galaxy S24) and large household appliances (refrigerators, washing machines). Accessories and small appliances are also very popular among Kasta visitors. In particular, in quantitative terms, the top five includes such product groups as clothes dryers, knife sets, portable vacuum cleaners, and electric kettles.
As reported earlier, Foxtrot omnichannel retailer has been represented on the Kasta marketplace since November 13. The collaboration involves the placement of about 10 thousand products from the retailer’s assortment.
“Foxtrot is one of the largest omnichannel retailers in Ukraine in terms of the number of stores and sales of electronics and household appliances. The company operates 123 stores in 67 cities, including the frontline cities of Kherson, Kramatorsk and Sloviansk, an online platform Foxtrot.ua and a mobile application of the same name. In 9M24, Foxtrot paid UAH 700.5 million in sales.
The Foxtrot brand is developed by Foxtrot Group of Companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Kasta (Kasta Group LLC, EDRPOU 41021687) is a marketplace of clothing, footwear and accessories in Ukraine, founded in 2010, and a resident of Diia City since January 16, 24. The authorized capital is UAH 58.2 million, according to the results of 2023, the revenue was UAH 64 million 388 thousand, the net loss was UAH 31.1 million.
During the Black Friday-2024 promotion (November 25 to December 2), Foxtrot’s turnover tripled compared to the three regular weeks of the month, the company’s press service told Interfax-Ukraine.
“These productive eight days have shown that customers’ interest in Black Friday remains at the pre-war level, but with adjustments to our realities. Among the sales drivers are products that primarily provide energy independence, mobility and comfort at the same time: such as a TV and charging station combo. Mobile gadgets and home appliances that Ukrainians prepare for each other for the upcoming holidays are also popular among the leaders,” said Oleksiy Zozulya, CEO of Foxtrot.
He said that the average check during the campaign added 10% to the previous year and amounted to almost UAH 9 thousand. At the same time, the longest receipt contained 112 items and broke last year’s record (there were 72 items in one receipt). Sales peaked on Saturday, November 30.
In general, compared to the previous three weeks, the company noted an increase in purchases of charging stations (+900%), TVs (+489%), accessories (+315%), large household appliances (+309%), small household appliances (+302%), IT and laptops (+271%), smartphones, tablets (+222%), and the category of non-core products increased by +270%.
The company also noted the top sellers by product group. Coffee makers were bought 4.5 times more, multicookers 3.5 times more, laptops almost three times more, refrigerators and washing machines three times more, smartphones and tablets more than twice as much.
Foxtrot added that all 124 of its retail stores operated smoothly during the blackout. In addition, on the eve of Black Friday, a mobile application was launched for sellers, which significantly accelerated the service and checkout process. As a result, half of the sales in retail stores were made using this mobile application, and 14% of payments for goods were made without the participation of a cashier – from the workplace of a sales assistant. The online service “Barrier-Free Foxtrot”, a service that provides sign language services to customers who cannot hear, was in high demand, including when purchasing equipment on credit.
As for online orders, their number on Foxtrot.ua increased by 40%, and 12% of new users registered on the resource (year-on-year). During the most active hours of Black Friday, up to 20 thousand customers were simultaneously on the site, and the number of daily orders more than doubled. An AI contact center consultant was also connected. During the Black Friday period, it processed 30% of the total number of requests for discounts, available bonuses, order statuses, delivery, store hours, etc.
As in the previous year, the distribution of traffic between mobile and desktop devices did not change significantly: mobile – 80%, desktop – 20%.
As for the regional component, the largest increase in sales was demonstrated by the Western and Central regions, where people buy gifts for St. Nicholas Day and Christmas and New Year holidays on Black Friday.
“Foxtrot is one of Ukraine’s largest omnichannel retailers in terms of the number of stores and sales of electronics and home appliances. The company operates 124 stores in 66 cities, all of which are energy-independent, an online platform Foxtrot.ua and a mobile application of the same name. In the first nine months of 2024, Foxtrot paid UAH 700.5 million in revenue.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Omnichannel retailer Foxtrot paid UAH 700.5 million in taxes in January-September 2024, exceeding the total amount of taxes paid last year by almost a quarter, the company’s press service reports.
The release clarifies that the company’s turnover (20%) and website traffic (21%) also increased proportionally.
Given the seasonality (which lasted for a long time in the third quarter), the top sellers were charging stations (up almost 10 times compared to the same period last year), air conditioners (+141%), and fans (+135%).
GSM devices (smartphones, tablets, smartwatches) showed moderate growth during the Back-to-School period – by 32%, laptops – by 21%, headphones – by 22%, printers – by 37%.
During the third quarter, Foxtrot opened three new stores. The renovations were carried out in the chain’s stores in Bila Tserkva (Hermes shopping center), Sambir and Odesa (City Center shopping center). The key changes in the renovations included the replacement of commercial equipment, product placement, lighting, and interior design with elements of “embroidery”. In addition, when creating new and renovating existing stores, the company pays attention to creating inclusive retail spaces. In particular, Foxtrot has integrated DEAF ID (a unique electronic identification card for people who are deaf) into the FoxFan loyalty program for customers with hearing impairments.
“Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and household appliances. The company operates 123 stores in 67 cities, including the frontline cities of Kherson, Kramatorsk and Sloviansk, and an online platform Foxtrot.ua and a mobile application of the same name.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
On August 19, Foxtrot, an omnichannel electronics and home appliances retailer, opened a renovated store in the Hermes shopping center in Bila Tserkva, Kyiv region.
According to the company’s press service on Monday, the area of the outlet has not changed (total area – 1.5 thousand square meters, selling area – 1.2 thousand square meters), while the number of goods in the store was increased due to redevelopment.
The renovated store also has a service for customers with hearing impairments.
As reported, the retailer’s plan for 2024 envisages opening 10 new and renovated stores.
“Foxtrot is one of the largest omnichannel retail chains in Ukraine in terms of the number of stores and sales of electronics and household appliances. As of August 2024, the retailer operates 122 stores in 66 cities of Ukraine, including the frontline cities of Kherson, Kramatorsk and Sloviansk, an online platform foxtrot.ua and a mobile application of the same name.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
Foxtrot, an omnichannel electronics and home appliances retailer, paid UAH 224 million in taxes for the second quarter of 2024, with the total amount for January-June exceeding UAH 430 million, which is 76% of the full amount last year, the company’s press service reports.
The release says that in April-June 2024, compared to the same period last year, turnover increased by 18%. The largest growth was shown in the categories of accessories (+56%), smartphones (+27%), computer equipment (+33%), and non-core products (+237%), including products for children. Traffic to the website increased by 11%.
According to Foxtrot CEO Oleksiy Zozulya, charging stations were the absolute best sellers. Compared to the previous peak of sales of these products in November-December 2022, in June 2024, Foxtrot sold 110% more of them. In total, in June 2024, the number of charging stations sold was twice as high as in January-May 2024 and 120% higher than in the whole of 2023.
In April-June, the retailer opened three renovated stores: in Dnipro (Karavan shopping center), Kyiv (Lavina Mall) and Lviv (Arsen shopping center). The number of participants in the FoxFan loyalty program continues to grow; in the second quarter of 2024, about 157 thousand Ukrainians joined the cashback program, and the total number of participants at the end of June was more than 14.3 million.
“We manage to maintain our position (in the market) thanks to the renewal of the retail network and the quality of the online store, in-depth work with customer experience, and improvement of logistics processes. Participation in current social projects and the introduction of modern accessibility services to serve people with disabilities are also relevant,” commented Zozulia on the results of the chain’s work.
“Foxtrot is one of the largest omnichannel retail chains in Ukraine in terms of the number of stores and sales of electronics and household appliances. The company operates 123 stores in 67 cities, including the frontline cities of Kherson, Kramatorsk, Sloviansk and Pokrovsk, and an online platform Foxtrot.ua and a mobile application of the same name.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
