Turnover on Foxtrot.ua during Love Season 2026 (January 29 to February 18) increased 2.7 times compared to the same period last year, while the site’s overall traffic increased by 46%, which the company attributes to the development of its own ecosystem, gamification, and strategic partnerships, Foxtrot’s press service told the Interfax-Ukraine news agency.
“Love Season 2026 was a real test for Foxtrot (…). The development strategy through mobile channels and the integration of new technologies, such as gamification, allowed us not only to increase turnover, but also to significantly improve interaction with customers,” said Foxtrot CEO Yuriy Polishchuk, whose words are quoted in the press release.
According to the data provided in the press release, turnover in the retailer’s mobile app increased 4.3 times during this period, and the number of transactions made using the app increased 3.4 times compared to last year’s figures for the same period.
A separate element of this year’s Love Season was the gamified tech dating platform Foxy Match. About 11% of the additional traffic to the site was generated by Foxy Match. Users who completed the game received a promo code and converted into buyers, doubling the number of those attracted through standard banner campaigns, confirming the effectiveness of gamification as a sales promotion tool, the retailer noted.
In parallel with the development of its own channels, Foxtrot strengthened its position through interaction with customers on other platforms, ensuring a high share of sales of technology and electronics in large-scale joint promotions, said Kirill Popov-Cherkasov, director of e-commerce at the Foxtrot chain. The retailer’s share of sales in the mono market campaign, dedicated to Valentine’s Day, reached 30%.
The most popular gifts were not only personal gadgets, but also appliances. Among the favorites were game consoles, smartphones, smart watches, appliances from the “beauty and care” category, and home appliances. This year, the top 5 products included: the Philips OneBlade Pro 360 electric shaver, the Sony PlayStation 5 Slim Digital Edition game console, the Apple iPhone 17 Pro Max smartphone in Cosmic Orange, the Apple Watch SE 3 smartwatch, and the Philips NA221/00 multi-cooker.
Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and household appliances. As of early 2026, the company operates 127 stores in 67 cities, the Foxtrot.ua online platform, and the mobile app of the same name.
According to Opendatabot, FTD-Retail LLC (Kyiv), which develops the chain, increased its revenue by 17.6% in 2024 compared to 2023, to UAH 14 billion 882.632 million, but received less net profit: UAH 6 million 721 thousand against UAH 314 million 436 thousand, respectively.
In the first nine months of 2025, the company received UAH 12.1 billion in revenue and UAH 167.4 million in net loss.
The founders of the omnichannel retailer Foxtrot are Ukrainian businessmen Gennady Vykhodtsev and Valery Makovetsky.
Foxtrot, a Ukrainian retailer of household appliances and electronics, opened five new stores and renovated five existing stores in 2025, the company announced on its website.
“During 2025, Foxtrot opened five new stores in Chaban, Brovary, Odesa, Kryvyi Rih, and Kharkiv. At the same time, the company renovated five more retail outlets: in Uzhhorod, Lviv, Khust, Myrhorod, and Kalush,” the statement said.
In addition, the retailer’s online business also grew last year. According to its data, traffic to the online store increased by 46% over the year, and turnover by 76%. Visitor traffic and turnover through the mobile app tripled, the company said.
According to Foxtrot, the number of active customers increased by 11% last year, the frequency of purchases by 3%, and customer retention by 12%. Overall, the company increased its customer base by almost 9% over the year, to 15.1 million.
At the end of 2025, the company had 3,226 employees.
According to the retailer, during 2025, Foxtrot transferred equipment and other resources worth more than UAH 10.2 million to military units, and the total amount of aid since the start of the full-scale invasion of Ukraine by the Russian Federation reached UAH 52.7 million.
Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and household appliances. As of early 2026, the company operates 127 stores in 67 cities, the Foxtrot.ua online platform, and the mobile app of the same name.
According to Opendatabot, the revenue of FTD-Retail LLC (Kyiv), which develops the chain, increased by 17.6% in 2024 compared to 2023, reaching UAH 14 billion 882.632 million, but its net profit was lower: UAH 6 million 721 thousand against UAH 314 million 436 thousand, respectively.
In the first nine months of 2025, the company received UAH 12.1 billion in revenue and UAH 167.4 million in net losses.
The founders of the omnichannel retailer Foxtrot are Ukrainian businessmen Gennady Vykhodtsev and Valery Makovetsky.
Omnichannel electronics and home appliances retailer Foxtrot recorded a 2.6-fold increase in total turnover and a 215% increase in online sales compared to the previous week during Black Friday (November 24 to December 1), according to the retailer’s press service.
Traffic on Foxtrot.ua during this period also increased 2.6 times (week-on-week) and 1.5 times year-on-year; the average check was UAH 9,348 (+134%). The longest check had 43 items, and the most expensive purchase was UAH 630,000 (Samsung QE115QN90FUXUA TV).
“We saw how many buyers were preparing for Black Friday in advance, planning their spending and waiting for discounts. Therefore, we focused on what is really important: to fully meet these expectations by offering the best prices of the year, a wide range of promotional items, free delivery, affordable loans, and high-quality service even in difficult times. And it was this approach that allowed us to achieve decent results in this “sprint,” commented Yuriy Polishchuk, CEO of the Foxtrot chain, whose words are quoted in a press release.
The retailer noted that buyer behavior differed depending on the region. Western regions saw a noticeable uptick starting on Monday, with sales tripling, while shoppers in the center and east became more active in the second half of the week. The highest demand across the country was on Sunday, when the chain recorded its highest sales growth.
The number of active users of the Foxtrot mobile app increased by 176% compared to last year. The top five cities in terms of the number of online orders remain unchanged: Kyiv, Lviv, Dnipro, Odesa, and Kharkiv.
In terms of product categories, smartphones took first place in terms of sales: their sales more than doubled, with premium brands, such as Samsung and Apple, being the most popular.
Televisions, a category that had been declining for several years due to power outages, grew fivefold in turnover and fourfold in the number of units sold compared to a normal week. Large 100-115-inch OLED/QLED/miniLED models were particularly in demand.
Game consoles became another “star” of Black Friday. In three days, Foxtrot customers bought as many PS consoles as they did in half a month last year, or 2.2 times more than in a typical week. Laptops showed the expected growth (threefold), as did vacuum cleaners and built-in appliances, slightly ahead of multi-ovens (fourfold growth) and coffee machines and kitchen combos (3.5 times), while refrigerators and washing machines only doubled.
The trend of the season is “home sets.” Customers bought several items at once: from chargers and headphones to large appliances in a single transaction. Increased demand for charging stations, generators, and power banks has continued for the second month in a row—for this category, Black Friday actually started on October 10.
Accessories and tableware are usually the drivers of sales in quantitative terms on Black Friday, so here the retailer saw its traditional growth – almost threefold. Frying pans and saucepan sets were the most popular purchases.
More than 65% of all purchases were made through the seller’s mobile app. Another indicator of behavioral change is the payment structure: 54% of all sales were cashless. At the same time, almost half of these transactions (47%) were accepted by sellers directly in the sales area: through Tap to Phone, which was scaled across the entire network just before Black Friday (14%), personal POS terminals (32%), and digital payment methods such as LiqPay (2%).
The availability of extended credit programs (up to 24 months) also had a significant impact on demand dynamics: the share of credit purchases rose to 40% of all sales, which is 10% higher than usual.
The release notes that the main technological breakthrough of the year occurred in communications: AI consultants took over some of the routine inquiries. As a result, the share of chat dialogues successfully closed with the help of artificial intelligence increased more than 6 times (+622%) compared to the same period last year, or 28% of all inquiries. In addition, the Foxtrot contact center worked not only as support, but also as a powerful sales channel. The number of orders placed by operators increased by 54%.
Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and household appliances. As of November 2025, the company operates 127 stores in 67 cities, the Foxtrot.ua online platform, and the mobile app of the same name. During 2025, the chain added four new stores: in Chabaniv and Brovary in the Kyiv region, in Odesa and Kryvyi Rih, and modernized five retail outlets.
According to Opendatabot, the revenue of FTD-Retail LLC (Kyiv), which develops the chain, amounted to UAH 14 billion 882.632 million at the end of 2024, which is 17.6% more than in 2023, and its net profit was UAH 6 million 721 thousand against UAH 314 million 436 thousand, respectively.
In the first half of 2025, the company received UAH 7.3 billion in revenue and UAH 66.5 million in net losses.
The founders of the omnichannel retailer Foxtrot are Ukrainian businessmen Gennady Vykhodtsev and Valery Makovetsky.
Demand for charging stations, generators, and power banks increased by an average of 3.5 times, while prices for these categories of goods rose by 10-20%, returning to market levels, according to omnichannel retailer Foxtrot.
“In just four days (October 10-13), sales of charging stations, power banks, and generators were comparable to the figures for the previous three months combined. Portable charging stations showed the highest growth: +400% compared to the previous day last Friday alone,” said Vyacheslav Sklonny, commercial director of Foxtrot, in response to a request from Interfax-Ukraine.
Demand began to grow in the last week of August and peaked after a massive enemy attack on critical infrastructure on October 10. According to the chain, sales of charging stations and related product categories in September exceeded August figures by 70%.
Sales of charging stations grew 3.6 times in monetary terms and four times in volume; power banks grew six times (in monetary terms and in units); and router cables grew 3.5 times and four times, respectively.
In addition, after a period of significant discounts amid weak demand in the summer, when the energy supply situation was more stable, prices returned to market levels, with an increase of 10-20%.
“This is not an artificial jump in prices, but a return to the real market level, because previously stations were sold below cost due to a lack of demand for this product. In addition, demand has grown significantly, and stocks in Ukraine and Europe are rapidly declining,” explained Sklonny.
Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and household appliances. As of early October 2025, the company operates 127 stores in 68 cities, the online platform Foxtrot.ua, and the mobile app of the same name.
According to Opendatabot, the revenue of FTD-Retail LLC (Kyiv), which develops the chain, amounted to UAH 14 billion 882.632 million in 2024, which is 17.6% more than in 2023, and its net profit was UAH 6 million 721 thousand against UAH 314 million 436 thousand, respectively.
In the first half of 2025, the company received UAH 7.3 billion in revenue and UAH 66.5 million in net losses.
The founders of the omnichannel retailer Foxtrot are Ukrainian businessmen Gennady Vykhodtsev and Valery Makovetsky.
Omnichannel tech retailer Foxtrot has purchased and installed backup power supply equipment worth a total of UAH 5.565 million to ensure uninterrupted operation during 2022-2025. As of October, all stores in the chain are energy independent, the company’s press service told Interfax-Ukraine.
“For Foxtrot, investing in energy independence is a necessary step for the company’s operation and development in the context of full-scale war. This makes it possible to organize the full operation of all services and also fulfills the company’s social mission: to be a local ”point of resilience“ for Ukrainians in difficult times,” the press service noted.
During September-October 2025, Foxtrot conducted an audit of its existing resources in case of repeated blackouts: 36 stores in the chain are equipped with generators; 48 were equipped with various types of uninterruptible power supplies; 44 stores were connected to the backup power supply equipment of landlords in shopping centers/malls. All stores are equipped with powerful charging stations, UPS equipment, additional lighting powered by power banks, etc. This allows cash registers and security systems to be activated and provides sufficient lighting for service.
In September and October, one additional backup generator and six charging stations were purchased.
Thanks to innovations in IT infrastructure implemented in 2023-2024, all of Foxtrot’s core business processes — from placing an order on the website to delivering goods in stores — run on reliable digital platforms and remain stable even in the event of a power outage.
A key element in ensuring the operation of stores is the internal ecosystem and the FoxyHUB mobile application, which allows salespeople to advise customers, process purchases, and accept card payments anywhere in the store or even outside it. For convenience, various digital payment methods are available that do not depend on stationary cash registers or POS terminals: via the seller’s mobile app, LiqPay, QR code, or chatbot in Viber/Telegram. The buyer receives a fiscal receipt immediately in electronic form. In October, Foxtrot is launching tap to phone, which will allow sellers to accept card payments via the customer’s smartphone through the app.
In addition, during power outages, stores offer gadget charging stations and free Wi-Fi.
Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and household appliances. As of early October 2025, the company operates 127 stores in 68 cities, the Foxtrot.ua online platform, and the mobile app of the same name.
According to YouControl, the revenue of FTD-Retail LLC (Kyiv), which develops the chain, amounted to UAH 14 billion 882.632 million in 2024, which is 17.6% more than in 2023, and its net profit was UAH 6 million 721 thousand against UAH 314 million 436 thousand, respectively.
The founders of the omnichannel retailer Foxtrot are Ukrainian businessmen Gennady Vykhodtsev and Valery Makovetsky.
In 2022-24, omnichannel retailer Foxtrot expanded its network from 90 to 124 stores, the company’s press service reports.
“Since February 24, 2022, the company has chosen a development strategy: to continue working, support the economy, organize the processes inherent in peacetime, taking into account the security component of wartime, and help the defenders of Ukraine. The events of the last three years have only strengthened the company, made us more flexible, adaptive to daily challenges and accelerated the process of implementing changes and innovations as much as possible,” said Oleksiy Zozulya, CEO of the retailer.
“Foxtrot continued to expand and renovate its existing stores (including after enemy missile attacks), paying attention to barrier-free and inclusive environment. Thus, while the company operated 90 stores in March 2022, as of the beginning of 2025, the chain has 124 retail outlets in 66 cities, including Kherson, Sloviansk and Kramatorsk. The company was the first in the electronics market to launch a sign language service for deaf people, which operates in 30 stores on Foxtrot.ua and continues to scale. In addition, as part of the development of barrier-free accessibility, the company has started adapting the retail space in its stores.
The company has paid almost UAH 1.9 billion in taxes since the beginning of the full-scale war, including almost UAH 1 billion in 2024. Considerable attention is paid to e-commerce, with the turnover of the Foxtrot.ua online store growing by 42% last year.
The retailer’s most significant social initiative is systematic direct assistance to the Ukrainian Defense Forces. Currently, the total amount of equipment donated by Foxtrot to the defenders is over UAH 43.5 million, which includes 8882 units of equipment. As part of the campaign, Foxtrot together with the Aerorazvidka NGO raised almost UAH 700 thousand to train the military in IT tools. To support children affected by Russian aggression, the Give a Piece of Goodness campaign continues. As part of the project “Eat to Support Indestructible Animals”, we purchased UAH 2 million worth of food, medicines, and kennels for residents of 63 shelters.
“Foxtrot is one of the largest omnichannel retail chains in Ukraine in terms of the number of stores and sales of electronics and household appliances. The company operates 124 stores in 66 cities, including the frontline cities of Kherson, Kramatorsk and Sloviansk, an online platform Foxtrot.ua and a mobile application of the same name.
According to Opendatabot, the net income of FTD-Retail LLC (Kyiv), which develops the chain, amounted to UAH 9.9 billion in 9M2024, with a net loss of UAH 110 million.
The Foxtrot brand is developed by the Foxtrot group of companies. The co-founders are Valery Makovetsky and Gennady Vykhodtsev.
