Watching short videos before bed may not only impair sleep quality but also contribute to daytime fatigue. This is the conclusion reached by researchers in China who studied the link between problematic short-video consumption and symptoms of insomnia among college students, according to a study published in the journal Personality and Individual Differences.
The authors analyzed data from 6,691 students in central China. The survey was conducted twice at three-month intervals: participants answered questions about their short-video viewing habits, sleep difficulties, daytime fatigue, mood, and reduced productivity.
The study revealed a bidirectional relationship: excessive use of short-form video platforms predicted an increase in sleep problems three months later, but the reverse effect was even stronger. People who felt tired, lethargic, or had a worsened mood during the day due to poor sleep were more likely to lose control over their video viewing and use it as a way to quickly relieve tension or boredom.
According to the researchers, daytime fatigue acts as a kind of “bridge” between insomnia and problematic use of digital platforms. Lack of sleep reduces self-control and the ability to resist instant gratification, while short videos offer a simple and almost effortless form of emotional release. As a result, a person may start watching videos again in the evening, fall asleep later, and feel even more tired the next day.
The authors note that short-video platform algorithms reinforce this cycle: a personalized feed holds the user’s attention, and the user often underestimates how much time they have already spent watching. Difficulty falling asleep proved to be a particularly significant factor, as it can trigger a persistent habit of delaying sleep.
For businesses and the digital services market, this study is important because it highlights not only the power of engaging algorithms but also the growing demand for digital well-being. Apps, educational platforms, employers, and healthcare services will increasingly take into account the impact of nighttime screen time on users’ productivity, mental health, and quality of life.
The researchers emphasize that the problem is not simply a matter of “weak willpower.” When a person sleeps poorly and feels tired during the day, their ability to control impulses decreases, and digital entertainment becomes the most accessible way to achieve short-term relief.
On the night from December, 31, 2021, from 20:00 on January, 1, 2022, in Ancient Kyiv in the Principality of Kyivan Rus («Kyivan Rus Park»), a grandiose festive entertainment program with horse performances, colorful characters, traditional medieval amusements, dances, live vocals and a fiery show will take place. Also, the guests will see the twin show and an interactive musical with fire special effects, which will be interesting both for adults and children. And also: tasty hot dishes prepared on fire, drinks and tinctures, free horse riding, gifts and treats for every guest and fireworks.
The New Year’s masquerade will be the highlight of the fabulous extravaganza. Here you will meet historical characters, the heroes of fairy tales and epics, and even movies. The action will take place in a unique place – at the medieval amphitheatre.
The ancient city will shine with bright festive lights, and torches and bonfires throughout the territory will warm and add a special flavor to the atmosphere.
From 20:00 the guests will be awaited by festive music, food points with hot dishes prepared on open fire, and the possibility to ride a horse for free. The gray-bearded magician will meet everyone at the residence of the New Year 2022 and offer to write a letter with wishes. At the tilting yard, the program will begin with the «freedom of horses» action, and after – the festive greeting from the inhabitants of Ancient Kyiv. The guests will be told a New Year’s fairy tale about horses with a presentation of breeds, and the real immersion in the medieval surroundings will be created by the torch horse riding tours.
From 22:00 the rich part of the program will begin with a bell chime, the Winter’s entry and its ascent to the throne, the arrival of three winter months and the ritual of handing over the scrolls. The guests will enjoy the New Year’s songs in «live performance», as well as the colorful photo session with fairytale and historical characters, holiday horses and the incredible entourage of the real medieval city of Kyiv with its monumental architecture.
The uniqueness of the celebration in Ancient Kiev lies in the fact that here guests not only watch the program, but they themselves are part of a bright action. Throughout the celebration, it will be possible to forget about the «constraint of modernity» and detached observation – and relax from the very heart, joining dance battles, tug-of-war, fun games, fascinating rites and master classes on medieval dances. The movement, dances and fun amusements will definitely not let anyone get bored or cold!
At midnight, the Prince of Kyiv will congratulate the guests with the most sincere and warmest congratulations on the New Year 2022 and will arrange bright fireworks over Ancient Kyiv. The program will continue with fiery songs and well-known music of the well-known performers.
Unrestrained fun throughout the festive program is guaranteed by funny contests, unusual medieval games, fiery dance flash mobs, songs and round dances around the Christmas tree.
It will be possible to warm up in the Main New Year`s Residence, near the bonfires, with hot dishes and mulled wine, fiery dances, in the warm Princely tavern by previous booking.
You can plan fun for more than one day! In Ancient Kyiv there is a possibility to stay for the night in comfortable rooms, by previous booking.
The Principality of Kyivan Rus is the best place to celebrate the New Year for both large and small companies.
Visiting «Kyivan Rus Park» takes place in compliance with the requirements of the quarantine regime.
The beginning of the program on December, 31 at 20:00. The end around 02:00.
The price of tickets to Ancient Kyiv on December, 31, 2021: for adults – 395 Uah., for pensioners and students – 250 Uah., for schoolchildren – 150 Uah., for preschool children – for free.
Address: Kyiv region, Obukhiv district, vill. Kopachiv. You can get by your own car or by public transport. Check the schedule of route taxis on the «Obukhivtrans» website or on the «Kyivan Rus Park» website in the «Contacts» section.
Phone: +38 050 385 20 35, +38 044 461 99 37
Details on the website: https://parkkyivrus.com/
FaceBook: https://www.facebook.com/parkkyivrus
The Interfax subscribers can save money with the “openbusiness-20” promo code for a 20%-discount for a full price adult ticket to the Principality of Kyivan Rus:
– by previous order by tel.: +38 044 461-99-37, +38 050 385-20-35
– or at the cash desk at the entrance to the «Kyivan Rus Park».
On the night from December, 31 2018 from 20:00 to January, 1 2019 a bright entertaining program with a look-alike show, masquerade party, an interactive musical show for children and adults – «The New Year`s fairytale», delicious hot dishes and drinks, free horse riding, surprising gifts for everyone, and fireworks will be waiting for the guests.
On December, 31 the program starts at 20:00. The end of the program around 3:00.
The ticket price to Ancient Kyiv on December, 31 2018 for adults – 395 UAH, for pensioners and students – 250 UAH, for schoolchildren – 150 UAH, for preschool children – free.
Ancient Kyiv in the “Kyivan Rus Park” is located in the vill. Kopachiv, Obukhiv district, Kyiv region.
Route taxis leave from Kyiv from the «Vydybitchi» metro station.
Details on the website: parkkyivrus.com
The Interfax subscribers can save money with the “openbusiness-20” promo code for a 20%-discount for the adult ticket (at full price) to the Principality of Kyivan Rus:
– by previous order by tel.: +38 044 461-99-37, +38 050 385-20-35
– at the cash desk at the entrance to the «Kyivan Rus Park».
