State-owned PrivatBank has launched a large-scale media campaign titled “Do Something—Something Will Happen,” which will cover key communication channels, including radio, outdoor advertising, digital video platforms, social media—Instagram, TikTok, and Facebook—and banner networks, according to a statement posted Tuesday on the website of Ukraine’s largest financial institution.
“Our research and surveys show that during wartime, there’s no time to put things off until later; instead, we must live life to the fullest here and now, without waiting for a better time,” the release quotes Mikael Björkner, the bank’s chairman of the board, as saying.
“Whether it’s starting a business, raising a family, buying your first home, or spending more time with loved ones—we’re there for our customers through all these important moments,” he added.
It is noted that to launch the new branding campaign, PrivatBank created a music video featuring the artist thekomakoma, who is currently serving in the Armed Forces of Ukraine. The campaign’s ambassadors include Amil and Ramil from Kurgan&Agregat, veteran Rusya Danilkina, representatives of the Ukrainian business community—Marchuk Khlib and Nick.sense—as well as the bank’s clients who are developing their own projects, running businesses, pursuing creative endeavors, or transforming the country, each in their own way.
The press release does not include information on the campaign’s cost.
PrivatBank is Ukraine’s largest bank. According to the National Bank, the financial institution’s total assets as of June 1, 2026, amounted to 965.11 billion UAH (22.7% of the total).
The state-owned bank noted that, according to regular Brand Health Tracking surveys for the first quarter of 2026, the level of trust in it is higher than that of other financial institutions on the market and stands at 49%. The bank attributes this to the availability of accessible, personalized, and digitized products for its customers.
State-owned PrivatBank has launched a service in the “Privat24” app for filing single-tax payer returns for individual entrepreneurs (FOP) in the first through third groups, with the option to pay taxes afterward, the financial institution reported.
“Integrating electronic reporting into the mobile app will reduce the administrative burden on small businesses and minimize the risk of errors when filling out documents,” said Yevhen Zaigraev, a member of PrivatBank’s Management Board responsible for corporate business and small and medium-sized enterprises.
“Privat24” generates the tax return based on transactions in the entrepreneur’s bank accounts and calculates the income received. The sole proprietor must verify the data and sign the document using SmartID, after which it will be sent to the State Tax Service.
Once the tax service accepts the tax return, the entrepreneur can pay taxes within the app. The service is available in the “Tax Returns” section, where users can also view previously filed returns.
According to the bank, the number of active Privat24 users in the first quarter of 2026 increased by 2% compared to the same period last year—to 13.7 million—while the number of active business clients rose by 4%, to 952,000.
PrivatBank is Ukraine’s largest bank. According to the National Bank, the financial institution’s total assets as of June 1, 2026, amounted to 965.11 billion UAH (22.7% of the total).
On the night of June 13, 2026, state-owned PrivatBank will conduct scheduled maintenance work at its processing center, during which it will temporarily suspend payment card transactions, ATM operations, self-service terminals, and the bank’s POS terminals, the financial institution’s press service reported.
According to the statement, the work will take place from 12:05 a.m. to 6:30 a.m. on June 13.
The maintenance work is being carried out to increase capacity and enhance the security of payment card transactions.
PrivatBank recommends that customers planning to make card payments during the maintenance period either complete them in advance or postpone them for a few hours.
PrivatBank is Ukraine’s largest bank. According to the National Bank, the financial institution’s total assets as of May 1, 2026, amounted to UAH 952.46 billion (22.5% of the total).
According to the NBU as of May 1, 2026, PrivatBank had issued a total of 63.85 million payment cards, of which 32.28 million were used for transactions during the month.
The bank’s network comprised 7,433 ATMs, 9,831 self-service terminals, and 346,820 merchant payment terminals.
The Silpo chain, in partnership with PrivatBank and Mastercard, has expanded the Tap to Phone technology across its entire delivery coverage area.
Tap to Phone operates through the “Terminal” app and simplifies the payment process upon order pickup—for both customers and couriers.
Thanks to this technology, the courier’s smartphone functions as a payment terminal, so customers simply need to tap their bank card or another NFC-enabled device against it to pay.
The integration of the “Terminal” app into the network began gradually in June 2025, and by May 2026, with Mastercard’s support, the technology had expanded to cover the entire Silpo delivery area.
To date, over 500,000 customers have already taken advantage of Tap to Phone.
In particular, teams from Silpo, PrivatBank, and Mastercard decided to test the “Terminal” app in real-world conditions and became delivery drivers for a day. Throughout the day, they delivered orders to customers and accepted cashless payments using the technology.
PrivatBank, Ukraine’s largest state-owned bank, purchased 1,200 ATMs in 2025 for 1 billion hryvnia and plans to buy another 800 this year, said Dmytro Musienko, a member of the board responsible for retail business, at a press conference.
“We would like to replace all the old ATMs, which have already been fully depreciated, with new ones where you can both withdraw and deposit cash. This will be a very modern infrastructure to support Ukrainians,” he noted.
According to the bank’s presentation, as of the end of the first quarter of 2026, it had 7,401 ATMs and 9,867 self-service terminals, as well as 1,053 branches and 345,390 POS terminals.
“When the war began, we had huge lines at ATMs as people were stressed and wanted to withdraw money… The current situation is different, but the infrastructure is still very important. We maintain physical infrastructure across the country, and that costs money,” Musienko emphasized.
According to him, along with dividends to the state, such investments in resilience during outages, cybersecurity, and cloud services are the reason why the bank, unlike some of its competitors, is forced to maintain fees.
“We are aware of the issue with fees and our customers’ concerns, and we will try to resolve it, but it’s not a very simple matter… Nevertheless, we will reduce some fees. By mid-summer or at least early fall, we will see a new product that we want to launch. We will reduce fees on some products,” noted the board member responsible for retail business.
According to NBU data as of March 1, 2026, there are a total of 15,570 ATMs and 22,401 self-service terminals in Ukraine, as well as 552,260 point-of-sale terminals.
Musienko emphasized that PrivatBank will continue to invest in its POS terminal network, where it holds a 60% market share.
As for branches, he said the bank has no plans to reduce their number.
“Of course, we are carrying out a certain restructuring of our branch network, but still, as a state-owned bank, we need to support Ukrainians across the country, even near the front lines, and we are very cautious when discussing the possibility of closing some branches,” the banker noted.
PrivatBank is Ukraine’s largest bank. According to the National Bank, the financial institution’s total assets as of March 1, 2026, amounted to 963.77 billion UAH (23.0% of the total).
In the first quarter of 2026, PrivatBank increased its net interest income by 21% to 22.3 billion UAH, but reduced its net fee and commission income by 5% to 6.3 billion UAH. Its pre-tax profit rose by 16% to UAH 25.9 billion, while net profit amounted to UAH 12.8 billion, which is 24.3% less than in the first quarter of last year, when the corporate income tax rate was 25% compared to the 50% rate to which it was raised starting in 2026.
State-owned PrivatBank (Kyiv) reported a net profit of 12.8 billion hryvnias for January–March 2026, which is 24.3%, or 4.1 billion hryvnias, less than in the same period of 2025, the bank announced on its website.
It is noted that the bank’s pre-tax profit for the first quarter of 2026 amounted to UAH 25.9 billion, which is 17%, or UAH 3.8 billion, more than a year earlier.
In the first quarter of this year, PrivatBank paid UAH 44.1 billion in taxes, of which UAH 42.1 billion was income tax for the fourth quarter of 2025.
Customer deposits as of the end of the first quarter of 2026 increased by 19%, or UAH 111.6 billion, compared to the same period last year—to UAH 724.4 billion.
The bank’s net loan portfolio grew by 44%, or UAH 52.2 billion, year-over-year, and by 8.8%, or UAH 13.7 billion, compared to the beginning of 2026—reaching UAH 170 billion.
The number of active Privat24 users increased by 2% over the year—to 13.7 million—and the number of active business clients by 4%, to 952,000, while the number of active individual clients stood at 18 million.
According to the bank’s data, in the first quarter of 2026, the bank allocated UAH 130.26 million to charity.
The bank’s infrastructure includes 7,400 ATMs and nearly 9,900 TCOs, while the number of POS terminals as of April 1, 2026, exceeded 345,000.
PrivatBank is Ukraine’s largest state-owned bank. According to the National Bank, the financial institution’s total assets as of March 1, 2026, amounted to 963.77 billion UAH (23.0% of the total).
