The UK has launched the Snooz ice cream brand, which is positioned as a product for evening consumption and contains chamomile, lemon balm, magnesium, and theanine. The launch of the new line was reported by specialized British publications covering branding and consumer trends.
According to the reports, the brand is capitalizing on consumers’ habit of eating ice cream in the evening. Materials about the launch of Snooz state that over 60% of ice cream is consumed after 6:00 PM, and the product’s positioning is built on this insight.
The ice cream’s ingredients include chamomile, lemon balm, magnesium, and theanine, which the brand classifies as sleep-friendly ingredients. However, available reports focus on the product’s marketing positioning as a better option for a late-night snack, rather than a medically proven remedy for insomnia.
The Snooz line features three main flavors: vanilla, chocolate, and salted caramel.
