Spain continues to strengthen its positive image among Ukrainians: in August 2026, 65.2% of respondents expressed a positive attitude toward the country, while only 1.6% expressed a negative one. Compared to the previous survey, the share of positive assessments has increased, while negative attitudes remain at a minimal level, according to the Experts Club Information and Analytical Center.
According to the results of the August survey, 23.9% of Ukrainians have a completely positive attitude toward Spain, and 41.3% have a mostly positive attitude. A neutral stance is held by 31.3% of respondents. 1.4% view the country mostly negatively, only 0.2% view it entirely negatively, and another 2% were undecided.
The balance of positive and negative assessments stands at plus 63.6 percentage points. Thus, positive attitudes toward Spain outweigh negative ones by more than 40 times, and over 96% of respondents view the country positively or neutrally.
Compared to March 2026, attitudes toward Spain have improved. In the previous survey, 18.9% of respondents described their attitude as entirely positive, and 44.8% as mostly positive. The overall positive rating stood at 63.6%, the negative rating at 0.9%, and 33.6% of respondents held a neutral position.
Over the course of five months, the share of positive assessments increased by approximately 1.6 percentage points—to 65.2%. At the same time, there were changes within the positive group: the share of “entirely positive” responses rose by 5 percentage points—from 18.9% to 23.9%—while the share of “mostly positive” responses declined slightly. The share of neutral assessments decreased from 33.6% to 31.3%.
This continues the positive trend observed in previous waves of the survey: in August 2025, the balance of positive and negative attitudes toward Spain stood at approximately plus 52 percentage points; in March 2026, it was approximately plus 62.7 percentage points; and in August, it was plus 63.6 percentage points.
Spain remains not only one of the most positively perceived European countries but also one of Ukraine’s most advantageous trading partners. Recently, Spain has been among the leaders in terms of a trade surplus for Ukraine—that is, Ukrainian exports to this country significantly exceed imports. This makes the Spanish market particularly important in terms of foreign exchange earnings, export diversification, and the presence of Ukrainian businesses in the EU market.
Maksym Urakin, founder of the information and analytical center Experts Club, notes that in this case, the country’s positive public image is combined with real economic benefits for Ukraine.
“Spain is not only a country with a consistently positive image among Ukrainians but also one of Ukraine’s most advantageous economic partners. Recently, it has demonstrated a very strong position in bilateral trade and stands out as one of the leaders in terms of a trade surplus favorable to Ukraine. The combination of economic benefits, political support, humanitarian openness, and a positive public attitude forms a very solid foundation for the further development of Ukrainian-Spanish relations,” Urakin noted.
Oleksandr Pozniy, director of the research company Active Group, attributed the positive perception of Spain to a combination of political, humanitarian, and social factors.
“Spain actively supports Ukraine on the international stage, provides humanitarian aid, and creates favorable conditions for Ukrainian displaced persons. At the same time, cultural openness and traditional ties between our peoples reinforce this positive image. Therefore, there is virtually no mistrust or criticism of Spain within Ukrainian society,” Pozniy noted.
The latest wave of the survey generally confirms this trend. The increase in the share of entirely positive assessments, coupled with an extremely low level of negative sentiment, indicates that Spain continues to enjoy a consistently positive image among the Ukrainian public.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. In the previous wave conducted in March, 800 respondents were also surveyed, and the sample was representative by age, gender, and region.
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According to Experts Club, Italy and Spain have the highest levels of positive attitudes among Ukrainians among the Southern European countries included in the study—70.1% and 65.2%, respectively. At the same time, a significant portion of respondents hold a neutral stance toward Greece and Slovenia, while attitudes toward Serbia remain the most mixed. This is evidenced by the results of the third wave of the study “Ukrainians’ Attitudes Toward Countries Around the World,” conducted by Active Group in collaboration with Experts Club, reports the Experts Club Information and Analytical Center.
Italy has the best result in the regional group: 70.1% of respondents view it positively, 25% neutrally, 2.9% negatively, and another 2% were undecided. The balance of positive and negative assessments stands at 67.2 percentage points. In March 2026, it was slightly higher—69.7 percentage points—but compared to August 2025, when the figure stood at 55 percentage points, attitudes remain significantly more favorable.
Spain is viewed positively by 65.2% of respondents, neutrally by 31.3%, and negatively by only 1.6%. The balance stands at 63.6 percentage points, compared to 62.7 percentage points in March and 52 percentage points in August of last year. Thus, among the Southern European countries surveyed, Spain is the one showing consistent growth in the balance compared to previous waves.
49.7% of Ukrainians view Greece positively, 44.2% neutrally, and 3.9% negatively. The balance of positive and negative assessments stands at 45.8 percentage points, compared to 50.1 percentage points in March 2026 and 44.7 percentage points in August 2025. This indicates a relatively stable perception of the country, with positive and neutral assessments predominating.
Regarding Slovenia, 40.3% of respondents expressed a positive attitude, while nearly half—49.9%—took a neutral stance. 6.7% view the country negatively, and the balance stands at 33.6 percentage points, the same as in March 2026.
The most contrasting results in the group were recorded for Serbia. 22.7% of Ukrainians view it positively, 20.4% negatively, and the majority, 53.4%, hold a neutral position. The balance stands at plus 2.3 percentage points. At the same time, the trend has improved compared to August 2025, when the indicator was negative—minus 12.3 percentage points.
Maksym Urakin, founder of Experts Club, deputy director of the Interfax-Ukraine news agency, and candidate of economic sciences, emphasized the need for foreign partners to communicate more actively with Ukrainian society.
“The first recommendation is to regularly showcase concrete achievements and specific actions. The second is to be open to questions and inquiries from the media and the public,” Urakin noted.
According to him, sociological data can help diplomatic missions and businesses assess public perception and build bilateral relations more effectively.
Oleksandr Pozniy, director of the research firm Active Group, highlighted the need to combine public awareness with the development of practical economic cooperation.
“We need to do more than just raise general awareness. First and foremost, business associations, the Ministry of Economy, and the Ministry of Foreign Affairs need to take action,” Pozniy noted.
According to him, the most promising areas are those where Ukraine can deepen bilateral ties and increase exports.
In a broader context, the study shows that Ukrainians’ attitudes toward most Southern European countries remain positive or neutral. Italy and Spain score particularly high, while public opinions regarding Serbia are significantly more polarized, although the balance has improved over the past year.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The sample is representative by age, gender, and region, and the stated maximum theoretical margin of error for indicators at the 50% confidence level is ±3.5 percentage points. This is the third wave of the study, following surveys conducted in August 2025 and March 2026.
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Spanish Prime Minister Pedro Sánchez announced the dissolution of parliament and the holding of early parliamentary elections on November 29, 2026, after a fragmented parliament blocked a number of key government initiatives, including measures to combat the housing crisis.
On October 5, Sánchez announced the convening of an extraordinary cabinet meeting to initiate the procedure for dissolving parliament. The early election will take place nearly a year ahead of schedule.
The decision was made following yet another escalation of the housing crisis in Spain. Last week, parliament rejected the government’s proposed housing measures, and on October 3, tens of thousands of people took to the streets in protests across approximately 50 cities nationwide.
In Madrid alone, according to Reuters, about 70,000 people took part in the demonstrations. Protesters demanded tougher measures against rising rents, evictions, and the shortage of affordable housing. Protests also took place in Valencia and other major cities.
The housing crisis in Spain has worsened in recent years amid rapidly rising prices, insufficient supply of new housing, and high rental costs in major cities and tourist regions.
According to the latest Eurostat data, published on October 1, 2026, residential real estate prices in Spain rose by 12.1% in the second quarter compared to the second quarter of 2025. By comparison, housing prices across the European Union rose by an average of 4.7% during this period, and by 4% in the eurozone. Thus, the rate of price growth in Spain is more than double the European average.
Moreover, prices continue to rise on a quarterly basis: in the second quarter, prices in Spain rose by another 3.4% compared to the first quarter of 2026. In the first quarter, the annual growth rate was 12.8%.
High growth rates are also being seen in the resale market. According to indices published in early October by Spain’s largest real estate portals, the average price of resale housing continued to grow at double-digit rates in the third quarter. According to Idealista, prices rose by 11.8% year-over-year—to 2,930 euros per square meter—while Fotocasa estimates annual growth at 13.8% and the average price at approximately 3,140 euros per square meter.
At the same time, the situation is complicated by lending conditions. The Bank of Spain reported in July that in the second quarter of 2026, banks tightened lending conditions, and public demand for mortgage loans declined. Banks also expected lending conditions to tighten further in the third quarter.
Consequently, the housing issue has evolved from a primarily social and economic problem into one of the central factors on the Spanish political agenda. The rapid rise in real estate prices, the shortage of affordable housing, the situation in the rental market, and mass protests increased pressure on the government at a time when Sánchez’s cabinet was already struggling to pass bills in parliament.
Early parliamentary elections in Spain are scheduled for November 29, 2026.
A delegation from the Generalitat of Catalonia, led by President Salvador Illa i Roca, signed documents on long-term partnerships with the Zaporizhzhia, Dnipropetrovsk, and Lviv regions during a visit to Kyiv on September 3, according to the Ukrainian Embassy in Spain.
Specifically, Catalonia signed memoranda of understanding with the Zaporizhzhia and Dnipropetrovsk regions, as well as a letter of intent with the Lviv region. The documents cover cooperation in the areas of healthcare, energy, economic development, science and innovation, and the restoration of critical infrastructure and basic services.
A separate area of focus involves strengthening the institutional capacity of Ukrainian regions, specifically preparing them to access EU structural and cohesion funds, as well as aligning with European legislation.
“Interregional cooperation is one of the most effective tools for Ukraine’s recovery. A direct partnership between Catalonia and our regions means not just one-time aid, but sustainable cooperation involving specific projects, the exchange of expertise, and preparation for EU membership,” noted Yulia Sokolovska, Ukraine’s ambassador to Spain.
Medicine remains one of the most developed areas of cooperation. Catalan hospitals have already treated Ukrainian military personnel and civilians with combat injuries, and have provided Ukrainian medical facilities with hospital beds, ventilators, and other equipment. Ukrainian doctors have also completed internships at Catalan medical institutions, specifically at the Guttmann Institute and the Sant Joan de Déu Children’s Hospital in Barcelona.
During this visit, the parties announced the launch of a specialized training program for Ukrainian medical professionals in the fields of reconstructive surgery, the treatment of severe injuries, amputations and prosthetics, burns, and psychological trauma.
The President of the Generalitat of Catalonia emphasized that cooperation must be mutual: Catalonia is ready to share its own and Spain’s collective experience with Ukraine, but at the same time is interested in the unique practices that Ukrainian medical professionals have developed during the war.
At the same time, a delegation from the Barcelona City Council, led by Mayor Jaume Colboni, is visiting Ukraine. As part of the visit, the mayor of Barcelona and the mayor of Kyiv, Vitali Klitschko, renewed the cooperation agreement between the two cities. The document covers issues of energy sustainability, accessibility, urban development, education, healthcare, culture, transportation, and public safety.
Barcelona also delivered a shipment of equipment and vehicles to Kyiv for the fire and rescue service. Starting in 2023, Kyiv will have priority city status in Barcelona’s municipal grant program for civil society organizations.
As noted by the Embassy of Ukraine in Spain, the agreements reached signify a shift in Catalonia’s support from individual humanitarian projects toward a permanent institutional partnership focused on the reconstruction of Ukrainian regions and their integration into the EU.
Original source: Embassy of Ukraine in the Kingdom of Spain
The number of foreign tourists who visited Spain in July rose by 4.6% year-over-year, reaching 11.539 million people, according to the National Institute of Statistics (INE).
This is a record high for any month since records began in 1995.
The largest number of tourists last month came from the United Kingdom—nearly 2.2 million—followed by France (1.6 million) and Germany (1.2 million).
The number of visitors from other European countries rose by 10% to 1.12 million.
The Balearic Islands welcomed the most tourists (2.57 million), followed by Catalonia (2.37 million), Andalusia (1.69 million), and the Valencian Community (1.63 million).
Total spending by visitors to the country in July rose by 10.9% year-over-year, to EUR 18.22 billion, or an average of EUR 1,579 per person.
From January through July, tourist arrivals to Spain rose by 4.6%, to approximately 58.1 million people. This is also a record figure for that period. Foreign tourists spent EUR82.05 billion in the country over the seven-month period.
