In 2023, the Stellantis representative office in Ukraine (Peugeot, Citroёn, Opel, DS Automobiles, Jeep) sold approximately 5.1 thousand new passenger cars and light commercial vehicles (LCVs) in the dealer network, taking more than 7% of the market, the representative office’s press service reports.
As reported, in 2022, the share of Stellantis brands, whose sales amounted to 3 thousand units, accounted for 6.84% of the passenger car and light commercial vehicle market.
Thus, in 2023, car sales of the five brands increased by almost 70%, and the market share increased slightly, given that the market for new passenger cars and LCVs grew by 63.5% by 2022 to 65.1 thousand units (including 65.1 thousand passenger cars and about 7.4 thousand commercial vans/vans).
“Thus, the total growth of Stellantis brands exceeded the growth of the new car market in Ukraine by 6%. Moreover, the end of the year was very positive: in December, sporadic sales growth allowed Stellantis to take 9.7% of the market, which may signal a steady increase in sales in 2024,” the press service said.
According to the representative office, Peugeot became the sales leader among the brands (in 2022, Citroen won this position from it – IF-U) with a 74% increase in sales to 2.17 thousand units, which allowed it to take about 3% of the car market (in 2022 – 2.81%).
The best-selling models were the crossovers Peugeot 3008 (470 units) and Peugeot 2008 (348 units), while vans and venereologists Peugeot Boxer (294 units), Peugeot Partner (168 units) and Peugeot Rifter (144 units) were consistently popular.
Among passenger cars, the Peugeot 301 sedan (198 units) and the new Peugeot 408 crossover fastback (194 units sold in less than a year on the market) were good sellers.
In addition, the company considers the launch of a completely new product – the Peugeot Landtrek pickup truck – a success (225 vehicles sold in less than a year).
Sales of the Citroen brand increased by 58% to more than 2 thousand units, which allowed it to take 2.8% of the market (in 2022 – 2.87%).
Among passenger cars, the most popular models were the large Citroen C5 Aircross crossover (386 units sold), the Citroen C-Elysee sedan (340 units) and the Citroen C3 compact hatchback (196 units), and among commercial vehicles – the large Citroen Jumper (498 units) and the compact Citroen Berlingo (368 units).
“Thanks to the wide LCV lineup, Citroen is becoming a leader in sales of special vehicles and converted vehicles,” the press release states.
Sales of the German brand Opel, according to Stellantis Ukraine, increased by 96.5% last year to 890 units, with a market share of 1.2%, and the best-selling vehicles were the compact Opel Combo (344 units) and the mid-size crossover Opel Grandland (297 units). The compact crossovers Opel Mokka (104 units) and Opel Crosland (74 units) were in good demand.
The premium brand DS Automobiles sold 69 units (in 2022 – 62 units), with the largest number of DS 4 hatchbacks sold (47 units).
The company considers its relaunch by a new importer to be the main achievement for the Jeep brand in the Ukrainian market.
“The comprehensive ‘relaunch’ of the brand in Ukraine took place at the end of 2023, so Jeep’s sales results are not yet indicative. However, 2024 should demonstrate the full strength of the brand, especially given the replenishment of the model lineup,” the press release says.
As reported, the lineup for the brand launch has been formed, price lists have been announced, and new dealerships are starting to operate in the largest cities of Ukraine.
“This year, the model lineup will be complemented by the compact crossover Jeep Avenger, which is already on the market,” the press release said.
The report reminds that Stellantis Ukraine has been providing free repairs of state and municipal vehicles since March 2022: 2.7 thousand vehicles have been repaired to date, more than 10.5 thousand applications for repairs and maintenance have been submitted, and the total cost of work exceeds UAH 75 million.
Stellantis was formed in mid-January 2021 as a result of the merger of PSA Group and Fiat Chrysler Automobiles NV (FCA).
According to the AUTO-Consulting information and analytical group, Stellantis Ukraine ranked fourth in the rating of the largest Ukrainian passenger car market operators in 2023 with a share of 7.1% (after Toyota Ukraine, Renault Ukraine, and UkrAVTO), up from fifth in 2022.
In 2022, sales of new passenger cars and LCVs of four brands (excluding Jeep) in the Stellantis Ukraine dealer network decreased by 73%, and the market share decreased by 2.7 percentage points.
The representative office of Stellantis in Ukraine (the auto brands Peugeot, Citroёn, Opel, DS Automobiles) in 2022 plans to occupy more than 10% of the market of new passenger cars and light commercial vehicles (in 2021 the share was about 10%), including taking into account the brand Jeep, which Stellantis will officially represent in Ukraine from June 1, the press service of the company said.
“The strategic goal for 2022 is to strengthen our position, to “restart” the legendary Jeep brand, to occupy more than 10% of the Ukrainian automotive market,” the company said in a press release.
At the same time, it is clarified that several main areas of work with the Jeep brand and its further development in the Ukrainian market have been outlined: first of all, the development of the dealer network and related services, as well as the restart of four new models.
Also new models of other Stellantis brands will be presented in Ukraine: OPEL Astra, DS 4 and DS 9, Peugeot 308.
“Particular emphasis will be placed on promoting electrified vehicles: electric vehicles and rechargeable hybrids,” the press release says.
According to the press service, in 2021 the total sales of four Stellantis brands in Ukraine exceeded 11,000 units with a market growth of 22% compared to 2020 – up to 116,300 units (including 103,650 passenger cars and 12,700 commercial (LCV) cars.
As reported, in 2020 the share of Stellantis brands was 8.5% of the car market, and this year it was planned to take up to 10.5%.
The leader of Stellantis in Ukraine – the Peugeot brand – in 2021 increased sales by 14% compared to 2020, to 4,930 cars (market share 4.23%).
Citroёn last year increased sales in Ukraine by 56% – to 4,600 units, while more than half of sales fell on commercial vehicles, and the brand became the leader in the light commercial vehicles (LCV) market.
The Stellantis group in Ukraine (Peugeot, Citroёn, Opel, DS Automobiles) sold 4,689 cars in January-June of this year, which is 35.17% more than in the same period of 2020, increasing its share in the Ukrainian market of new passenger cars and light commercial vehicles to 8.35% from 8.29% a year earlier, the press service of the group told Interfax-Ukraine.
At the same time, the press service of the company states that in general, sales in the car market during this period also increased by more than a third – by 34.2%, to 53,800 units.
“The automobile market of Ukraine in 2021 shows a constant growth in sales. The deferred demand from 2020, the opening of car dealerships after the lockdowns, the debut of numerous new products, and the development of corporate sales had a positive effect,” the group said in a press release.
At the same time, passenger cars accounted for about 90% of sales on the market (or 48,600 units), commercial – almost 10% (or 5,200 vehicles). Private buyers bought 64% of cars, corporate clients – almost 36% of total sales.
According to Stellantis in Ukraine, while maintaining the current dynamics of market growth, 2021 may end at a milestone: more than 100,000 cars. The company’s success in selling its brands is associated with an active marketing and advertising policy, participation in exhibitions, the constant introduction of new models, the development of corporate sales and related services.
