According to Experts Club, most countries in South and Southeast Asia are characterized by a high proportion of neutral attitudes among Ukrainians—ranging from 48.3% for India to 68.9% for Malaysia. Thailand received the highest proportion of positive assessments among the countries surveyed—30.9%—while India is the only country in the group with a distinctly negative balance of attitudes. This is evidenced by the results of the third wave of the study “Ukrainians’ Attitudes Toward Countries Around the World,” conducted by Active Group in collaboration with Experts Club, reports the Experts Club Information and Analytical Center.
Thailand is viewed positively by 30.9% of respondents, neutrally by 59.5%, negatively by 3.9%, and 5.7% were undecided. The balance of positive and negative assessments stands at 27 percentage points, compared to 25 percentage points in March 2026.
Vietnam is viewed positively by 21.5% of respondents, neutrally by 60.5%, and negatively by 12.1%. The balance stands at 9.4 percentage points and has gradually increased over the three waves of the survey: from 6.7 percentage points in August 2025 to 8.8 percentage points in March and 9.4 percentage points in August 2026.
Regarding Indonesia, 20.9% of Ukrainians expressed a positive attitude, 66.3% chose a neutral response, 6.1% expressed a negative attitude, and another 6.7% were undecided. The balance calculated from these percentages is 14.8 percentage points; on the slide, it is shown as 14.2 percentage points, which may be due to rounding or a technical discrepancy in the presentation.
Malaysia has the highest share of neutral assessments in the group—68.9%. 18.6% of respondents view it positively, 4.1% negatively, and another 8.4% were unable to answer. Overall, the published results confirm that public opinion regarding Thailand, Vietnam, Indonesia, and Malaysia is predominantly neutral rather than negative.
India stands out noticeably from the other countries in this group. 17.2% of respondents view it positively, while 31.5% view it negatively and 48.3% view it neutrally. As a result, the balance stands at minus 14.3 percentage points, compared to minus 5.6 percentage points in March 2026 and minus 10.3 percentage points in August 2025. Based on the overall results of the entire study, India has the second-lowest balance after China.
Maksym Urakin, founder of Experts Club, deputy director of the Interfax-Ukraine news agency, and candidate of economic sciences, emphasized the need to analyze Ukrainians’ attitudes toward other countries alongside actual economic ties.
“In other words, the deficit has increased by more than $10 billion over the past year. Therefore, it is very important for us to analyze our main partners,” Urakin noted. In his opinion, sociological data can complement trade analysis and help better understand promising areas of international cooperation.
Oleksandr Pozniy, Director of the research company Active Group, drew attention to the importance of the economic and informational components of bilateral relations.
“We need to do more than just raise general awareness. First and foremost, business associations, the Ministry of Economy, and the Ministry of Foreign Affairs must work to develop bilateral relations and improve the balance,” Pozniy noted. He also advocated for expanding cooperation with markets where Ukraine has opportunities to increase exports.
Overall, the results show a significant difference in perceptions of individual Asian countries. While neutrality prevails regarding Thailand, Vietnam, Indonesia, and Malaysia—with positive assessments outnumbering negative ones—perceptions of India lean toward the negative.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The sample is representative by age, gender, and region; the stated maximum theoretical statistical margin of error is ±3.5 percentage points. This is the third wave of the study, following surveys conducted in August 2025 and March 2026.
ACTIVE GROUP, EXPERTS CLUB, INDIA, INDONESIA, MALAYSIA, SOCIOLOGY, SOUTH ASIA, Southeast Asia, THAILAND, UKRAINE, VIETNAM
The Ukrainian Embassy in Thailand has advised Ukrainian citizens to observe heightened security measures in the southern provinces of Pattani, Yala, and Narathiwat amid a sharp escalation of the situation and a series of simultaneous attacks that occurred on the night of August 23.
According to Thai security forces, 51 incidents were recorded in the three southern provinces on the evening of August 22, including explosions, arson, and damage to infrastructure. Of these, 22 incidents occurred in Narathiwat, 18 in Yala, and 11 in Pattani. In Narathiwat, at least two injured civilians were initially reported.
The attacks targeted, among other things, stores, telecommunications infrastructure, and other facilities. Following a series of attacks in Narathiwat Province, authorities temporarily imposed a curfew from 10:15 p.m. on August 22 until 6:00 a.m. on August 23.
On the morning of August 23, Thailand’s Prime Minister and Minister of the Interior, Anutin Charnvirakul, convened an emergency meeting of law enforcement leaders in response to the scale of the nighttime attacks. Authorities have stepped up security measures in the region.
The attacks also affected transportation. The State Railway of Thailand temporarily closed the section between the Maruebo and Tanyong Mat stations in Narathiwat after damage to the railroad tracks was discovered as a result of an explosion. New explosions were also reported in Pattani and Narathiwat that morning.
The Ukrainian Embassy has advised citizens already in Pattani, Yala, or Narathiwat to take extra personal safety precautions and follow the instructions of local authorities. In the event of a threat to life or health, Ukrainians are advised to contact the Embassy’s hotline in Thailand: +66 970 107 760.
The current escalation is not directly related to the conflict between Thailand and Cambodia, which is unfolding along another section of the country’s border.
Pattani, Yala, and Narathiwat are located in the far south of Thailand near the border with Malaysia. These are predominantly Muslim provinces that historically were part of the Malay Sultanate of Pattani.
An armed separatist conflict has been ongoing in the region for over 20 years. The Barisan Revolusi Nasional (BRN) is considered the main insurgent group. Since the conflict reignited in 2004, the violence has claimed the lives of over 7,800 people. In recent months, the number of attacks has risen again.
One of the most serious incidents was the July 22 attack on a checkpoint in Narathiwat: armed men opened fire and used improvised explosive devices, killing five paramilitary personnel and wounding civilians. Following this, special security measures were stepped up in the province.
The day before, on July 21, a car bomb exploded near a police facility in Narathiwat. This was the first such car bombing in Thailand’s southern region in 2026.
Back in June, two separate explosions in Yala and Pattani left 11 police officers injured, and in Pattani, armed men attacked a biomass power plant, after which a key section of the highway was temporarily closed.
Amid the ongoing threat, the Thai government extended the state of emergency for the 85th time in July across much of Narathiwat, Pattani, and Yala—from July 20 to October 19, 2026. However, a number of calmer areas were excluded from the state of emergency.
At the same time, Bangkok is attempting to resume political dialogue. Thailand’s new chief negotiator, Tanut Suwannananda, announced in August his intention to change the approach to the peace process with the BRN, including discussions on political demands, elements of decentralization, and a possible amnesty. Negotiations mediated by Malaysia have been ongoing since 2013 but have been repeatedly interrupted.
Even before the current series of attacks, a number of foreign governments had recommended avoiding non-essential travel to Pattani, Yala, and Narathiwat. For example, the British Foreign Office advises against traveling there unless absolutely necessary due to regular armed attacks near the Malaysian border.
Thus, the Ukrainian Embassy’s warning is not related to a general deterioration of security throughout Thailand, but rather to a sharp escalation of the chronic armed conflict in the three southernmost provinces. The country’s main tourist regions—Bangkok, Phuket, Pattaya, Koh Samui, Krabi, and Chiang Mai—are located outside this conflict zone.
The Second Ukrainian Film Festival in Thailand, organized by the Embassy of Ukraine to mark the 35th anniversary of the country’s independence, will take place in Bangkok on August 5–6.
The screenings will take place at the Bangkok Art and Culture Centre. The program includes four Ukrainian films of various genres—a biographical drama, a documentary, a family adventure film, and an anthology of short stories.
The festival will open on August 5 at 4:00 p.m. with a screening of the 2025 film “Malevich,” dedicated to the life and work of Ukrainian avant-garde artist Kazimir Malevich.
At 6:00 p.m., audiences will be treated to the 2026 documentary “The Underground Garden.” The film tells the story of a children’s art studio operating in a Kharkiv bomb shelter as it prepares for its first international exhibition.
On the second day, August 6, at 3:00 p.m., there will be a screening of the family adventure film “The Guard Post,” based on the legends and imagery of the Kievan Rus’ era.
The festival will conclude at 6:00 p.m. with the 2025 anthology of short films *War Through the Eyes of Animals*. It features stories based on real events about animals during a full-scale war. Oscar-winning American actor and director Sean Penn participated in the creation of the project.
The embassy noted that the festival program aims to introduce Thai audiences to the culture and history of Ukraine, the resilience of Ukrainian society, and the lives of people living under wartime conditions.
Admission to all screenings is free, but advance registration is required—https://forms.gle/CkNvc5TjmUdvDmV6A.
Thailand is tightening controls on foreigners who attempt to circumvent the ban on direct land ownership by using Thai nominee owners or specially created companies. Authorities are moving toward systematic inspections of land transactions, corporate structures, sources of financing, and actual control over real estate.
According to market operators, special inspection committees are being established in every province of the country, comprising representatives from land authorities, the police, the tax service, and other agencies. Their task is to identify schemes in which a foreign buyer effectively controls a land plot but formally registers it in the name of a Thai individual or a company with Thai shareholders.
Legal consultants in Thailand also note that starting in 2026, controls will be tightened regarding company registration and land transactions. The Department of Business Development requires confirmation of the actual source of funds and investment declarations when establishing or amending companies, while the Department of Land Resources cross-checks corporate data against land titles.
The focus is on so-called nominee structures, where Thai citizens or companies act as nominal owners of land on behalf of a foreigner. Thai law generally prohibits foreigners from directly owning land, although foreigners may own condominium units within established quotas, enter into long-term land leases, or own a building separately from the land.
The new checks will apply not only to future transactions but also to existing arrangements. Authorities intend to analyze the source of funds, the composition of shareholders, the family and business ties of the parties, the actual use of the land, as well as signs that the Thai nominee owner has no independent economic interest in the property.
For foreign buyers, this means a sharp increase in legal risks. The use of Thai nominee shareholders or fictitious structures may lead to criminal prosecution, liquidation of the company, forced sale of the land, and loss of control over the asset. Lawyers advise investors to review old ownership structures and bring them into compliance with the law in advance.
This is particularly important for Thailand’s real estate market amid growing foreign demand. In recent years, foreign buyers—including investors from Russia, China, Europe, and the Middle East—have shown strong interest in properties in Phuket, Bangkok, Pattaya, Samui, and other tourist destinations. Part of the demand has been for villas and land plots, where legal restrictions are significantly stricter than in the apartment segment.
Tighter controls could cool some villa and land transactions, especially if they were based on informal agreements with nominal owners. At the same time, this could increase demand for more transparent formats—such as purchasing condominium units within the foreign quota, long-term land leases, officially structured investments, and projects with legally verified ownership models.
According to a survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center, perceptions of Thailand within Ukrainian society are characterized by a high degree of neutrality and a moderately positive overall balance. The share of positive assessments stands at 29.2%, forming the basis of a cautiously favorable attitude; however, the dominant category is neutral responses—62.7%.
The structure of positive perceptions demonstrates that emotional engagement with Thailand is limited. Only 9.6% of respondents expressed a “completely positive” attitude, while 19.6% chose the “mostly positive” option. This indicates the presence of a generally positive backdrop, which, however, lacks a deep or lasting emotional foundation.
The key feature is the dominance of neutrality. The 62.7% figure means that for most Ukrainians, Thailand remains a country without a clearly formed image. This situation is typically associated with limited information exchange, a lack of active political or economic interaction, and the country’s weak presence in the Ukrainian media landscape.
Negative assessments are minimal—only 4.2% overall. Of these, 3.3% represent a “mostly negative” attitude and 0.9% a “completely negative” one. This indicates the absence of systemic factors shaping a negative image of the country and confirms the generally neutral-positive nature of perceptions.
Another 4.0% of respondents were undecided. Combined with the high proportion of neutral responses, this creates a significant segment of the audience that is sensitive to informational influences and potentially open to a change in attitude.
In summary, Thailand appears in the perception of Ukrainians as a country without a clearly defined emotional profile: with a low level of negativity, moderate positivity, and a dominant neutrality. This means that the country’s image in Ukraine is more of a “blank slate” that can change depending on the intensity of communication, cultural presence, and the development of bilateral contacts.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Thailand ranks 47th in total trade volume with Ukraine, which amounts to $368.4 million. At the same time, imports from Thailand exceed exports of Ukrainian goods by more than five times, resulting in a negative bilateral trade balance of $250.6 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, THAILAND, UKRAINE, URAKIN
The real estate markets of Vietnam, Thailand, Cambodia, and Bali will be in different phases of the cycle by 2026, but they share one common factor—the significant role of foreign demand. That said, the degree of dependence on foreign buyers, the supply structure, and price levels vary significantly across these markets.
Vietnam currently appears to be the most balanced of these markets. Here, the recovery is driven primarily by domestic demand, while foreigners play an important but not dominant role. In Hanoi, the average price of new apartments has already reached about $3,800 per square meter, while in the coastal city of Da Nang, the primary market stands at $2,200–2,300 per square meter. Foreigners can only purchase housing in approved commercial projects, cannot directly own land, and their share is limited by quotas, specifically to 30% of the apartments in a single condominium.
This is precisely why Vietnam remains largely a market for local buyers, while foreign demand is concentrated in the premium segment and in the largest cities. Among the key foreign groups in the market, citizens of South Korea, China, Singapore, Japan, and some overseas Vietnamese are typically cited. Russians are present mainly in resort locations, primarily in Nha Trang, while Ukrainians are also found among renters and individual buyers, but their share in publicly available statistics is not disclosed and remains niche.
Thailand, on the other hand, is much more dependent on external demand, especially in the condominium segment. According to REIC, in 2025, foreigners completed 14,899 condominium transactions, which is 2.2% more than the previous year. They accounted for 14.7% of all property transfers by volume and 25% by value. Chinese buyers retained the top spot among foreign buyers, Myanmar moved up to second place, and Russia remained among the largest groups.
In terms of prices, Thailand is significantly more expensive than Vietnam, especially in the capital and major resort areas. In Bangkok, the average price of condominiums in early 2026 was estimated at approximately $4,200–4,300 per square meter, and in central districts, the price was even higher. In Phuket, the median price of condominiums as of 2025 was about 144,000 baht per square meter, which corresponds to approximately $4,000 per square meter at the current exchange rate. The law allows foreigners to own units in condominiums but not the land, with the foreign quota in a project limited to 49% of the total area.
In Thailand, the role of foreigners is already directly influencing market dynamics in Bangkok, Pattaya, and especially Phuket. Russians remain one of the most prominent groups of buyers in resort regions, while Ukrainians, although not officially in the top 10, are considered by market estimates to be among the most active second-tier buyers and are primarily active in resort real estate.
Cambodia appears to be a riskier market, but also one more dependent on foreign capital. Following a boom and subsequent downturn, the market in Phnom Penh and Sihanoukville is recovering more slowly than in Thailand or Vietnam. In Phnom Penh, prices for condominiums in the business district are around $2,746 per square meter, and the market as a whole remains under pressure due to a high supply base and slower absorption.
The Cambodian market has historically been closely tied to Chinese capital, especially in Sihanoukville, and this dependence persists. Foreigners can purchase apartments but not land, making condominiums the primary vehicle for foreign investors. At the same time, there is virtually no comprehensive, up-to-date official breakdown of homebuyers by nationality available to the public. According to market reviews, the largest foreign groups remain the Chinese, as well as investors from South Korea, Singapore, and Malaysia. The presence of Russians and Ukrainians in this market remains limited and has no significant impact on the overall demand structure.
Bali occupies a special place among this quartet, as it is not a separate country but Indonesia’s most internationalized resort market. The driver here is not so much local demand as it is tourism, short-term rentals, digital nomads, and relocation. In 2025, Bali welcomed 6.33 million foreign tourists, a 9.7% increase from 2024, with Australia remaining the largest source market by visitor numbers.
Prices in Bali depend heavily on the property type and location. According to market surveys, the average selling price in 2025 was approximately $1,970 per square meter, and by early 2026, the average price in the villa market had risen to about $2,210 per square meter. At the same time, in the central areas of Badung, prices often exceeded $3,000 per square meter, and the average cost of villas, according to some surveys, rose from approximately $321,000 to $484,000 per property over 12 months. For foreigners, the primary option remains long-term leasehold, as direct land ownership is restricted.
Foreigners play a key role in Bali, but statistics on the nationalities of homebuyers here are less transparent than in Thailand. Based on tourism and market trends, Australians, British, Americans, and Russians are the most prominent. Since 2022, the market has also seen growing interest from Ukrainian citizens, primarily in the rental, relocation, and some investment purchase segments. However, as in Cambodia, there is no complete official breakdown by buyer nationality available to the public.
If we compare these four markets based on their market models, Vietnam currently appears to be the most internally stable and less dependent on foreigners. Thailand is the most transparent and institutionally developed market for foreign buyers, where the influence of foreign capital is already well-documented by statistics. Cambodia remains a more speculative market dependent on specific external groups. Bali, on the other hand, is a story of global mobility, tourism, and rental yields, where foreign demand effectively drives a significant portion of price dynamics.
In terms of price levels, capital cities and resorts also fall into different tiers. Bangkok and select projects in Phuket remain the most expensive in this group, followed by Hanoi. Da Nang and Phnom Penh fall within the mid-range price bracket, while in Bali the spread is particularly wide: from relatively affordable properties outside premium zones to expensive villas in Chang, Seminyak, and Bukit.
For an investor from Ukraine, this quartet looks like this: Thailand and Bali are the most straightforward markets for a resort strategy and rental income, but also the most dependent on external market conditions; Vietnam is more complex from a legal standpoint but has a strong domestic market; Cambodia is a potentially more profitable but also riskier market. At the same time, Ukrainians are already present in the Thai and Balinese markets, while in Vietnam they primarily operate as a niche group in resort locations.
Source: https://expertsclub.eu
