Turkish electric car manufacturer TOGG (Türkiye’nin Otomobili Girişim Grubu) has announced its entry into European markets and the introduction of new digital solutions, including the option to pay for cars with cryptocurrency, according to Autogeek.
According to the report, the company plans to open its first showrooms in Germany, the Netherlands, and Switzerland in 2025, as well as begin sales in other EU markets.
TOGG has already introduced the T10X electric crossover in Europe, which will be the brand’s first mass-produced export vehicle.
Buyers will have access to the innovative digital platform “Trumore,” through which they can place an order, select a configuration, and pay for their purchase — including using cryptocurrency or tokens issued within the TOGG ecosystem.
According to the company’s management, the integration of blockchain payments reflects its digitalization strategy and opens up new opportunities for users by combining electric mobility, fintech, and smart infrastructure.
“We are not just building a car, but a digital ecosystem where transportation, communications, and finance are combined into a single platform,” said TOGG CEO Gürcan Karakaş.
The company already produces electric vehicles at its plant in Gemlik (Bursa province). Production capacity is designed for 175,000 cars per year, with plans to increase this to 1 million units by 2035.
TOGG sees its entry into Europe as a strategic step towards promoting Turkish technology and integrating into the EU market.
