Turnover on Foxtrot.ua during Love Season 2026 (January 29 to February 18) increased 2.7 times compared to the same period last year, while the site’s overall traffic increased by 46%, which the company attributes to the development of its own ecosystem, gamification, and strategic partnerships, Foxtrot’s press service told the Interfax-Ukraine news agency.
“Love Season 2026 was a real test for Foxtrot (…). The development strategy through mobile channels and the integration of new technologies, such as gamification, allowed us not only to increase turnover, but also to significantly improve interaction with customers,” said Foxtrot CEO Yuriy Polishchuk, whose words are quoted in the press release.
According to the data provided in the press release, turnover in the retailer’s mobile app increased 4.3 times during this period, and the number of transactions made using the app increased 3.4 times compared to last year’s figures for the same period.
A separate element of this year’s Love Season was the gamified tech dating platform Foxy Match. About 11% of the additional traffic to the site was generated by Foxy Match. Users who completed the game received a promo code and converted into buyers, doubling the number of those attracted through standard banner campaigns, confirming the effectiveness of gamification as a sales promotion tool, the retailer noted.
In parallel with the development of its own channels, Foxtrot strengthened its position through interaction with customers on other platforms, ensuring a high share of sales of technology and electronics in large-scale joint promotions, said Kirill Popov-Cherkasov, director of e-commerce at the Foxtrot chain. The retailer’s share of sales in the mono market campaign, dedicated to Valentine’s Day, reached 30%.
The most popular gifts were not only personal gadgets, but also appliances. Among the favorites were game consoles, smartphones, smart watches, appliances from the “beauty and care” category, and home appliances. This year, the top 5 products included: the Philips OneBlade Pro 360 electric shaver, the Sony PlayStation 5 Slim Digital Edition game console, the Apple iPhone 17 Pro Max smartphone in Cosmic Orange, the Apple Watch SE 3 smartwatch, and the Philips NA221/00 multi-cooker.
Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and household appliances. As of early 2026, the company operates 127 stores in 67 cities, the Foxtrot.ua online platform, and the mobile app of the same name.
According to Opendatabot, FTD-Retail LLC (Kyiv), which develops the chain, increased its revenue by 17.6% in 2024 compared to 2023, to UAH 14 billion 882.632 million, but received less net profit: UAH 6 million 721 thousand against UAH 314 million 436 thousand, respectively.
In the first nine months of 2025, the company received UAH 12.1 billion in revenue and UAH 167.4 million in net loss.
The founders of the omnichannel retailer Foxtrot are Ukrainian businessmen Gennady Vykhodtsev and Valery Makovetsky.
The national supermarket chain Varus increased its turnover by almost 20% in 2025, to UAH 28.8 billion, according to a press release on Tuesday, reported by Interfax-Ukraine.
It is noted that the number of stores increased by seven, or 6.3%, to 118.
The company noted that in July 2025, it decided to spin off the Varus.ua business line to implement a new e-commerce strategy and achieved a 97.2% increase in its turnover over the past year. By the end of 2025, the number of users of the mobile app reached about 500,000.
According to the release, the company is implementing a large-scale energy program to install nearly 4,000 solar panels at its network facilities, which will allow stores to cover up to 95% of their energy needs in the summer. The project is expected to pay for itself in approximately two years and will save about UAH 50 million annually.
“The plans for 2026 include equipping 18 more facilities with solar power plants. In addition, all stores in the chain are equipped with generators to ensure uninterrupted operation during power outages,” the release said.
Among the main results of last year was also the receipt in July of the first tranche of a loan from the European Bank for Reconstruction and Development (EBRD) — almost UAH 630 million for the development of the network, increasing business sustainability, and implementing energy-efficient solutions, of which about UAH 30 million went to the opening of its own distribution center (DC) in Dnipro.
In addition, another distribution center was launched in Odesa, and the energy independence of the entire logistics network was strengthened.
Other achievements include the automation of the full cycle of invoices through eDoc, the connection of 80% of suppliers to the system, and a 3.5-fold increase in the volume of electronic invoices over the year.
Varus also specified that it employs more than 8,000 people, and in 2025, the chain invested about UAH 60 million in social initiatives.
Varus is a national supermarket chain represented on the Ukrainian food retail market by Omega. The first store was opened in 2003 in Dnipro. The chain operates in several formats: classic supermarkets, To Go stores, and the Varus.ua online store.
According to Opendatabot, Omega LLC is owned by Cyprus-based Veigant Enterprises Limited. Valery Kiptik and Ruslan Shostak are listed as the ultimate beneficiaries.
The turnover of the ATB retail chain (ATB-Maket LLC) grew by 18% compared to the previous year and amounted to UAH 294.2 billion (including VAT and excise tax) in 2025, according to the company’s press service.
“According to statistics, the average check in the ATB-Market chain last year was over UAH 260. Over the course of one year, ATB customers in different parts of Ukraine made over one billion purchases, which is a record for the domestic food retail industry,” the press release said.
Last year, the chain opened 67 new stores and carried out major renovations on seven more, two of which were completely restored after enemy shelling. As of January 2026, the total number of ATB stores in Ukraine is 1,319.
“Over the past few years, the ATB chain has grown by 40-50 new stores annually. In 2025, this figure increased to almost 70, which is of particular importance to society, as ATB stores have effectively become centers of resilience. Equipped with powerful generators and solar panels, they operate even in difficult conditions,” the company said.
For stores located in frontline regions, the chain introduced a special “combat” assortment of 500-700 food items and essential goods.
According to the report, 2,354 new jobs were created at ATB group companies in 2025. As of early 2026, the total number of employees of the ATB group of companies exceeded 60,000, more than 48,500 of whom are employees of the corporation’s flagship enterprise, the ATB-Market chain.
In addition, 694 employees with veteran status are employed at ATB Group companies. Of these, 263 are demobilized military personnel who have returned to the company to their jobs, and 431 are people who have joined ATB for the first time.
“Unfortunately, the war does not leave us alone. Almost 5,000 ATB employees have changed their uniforms for military equipment and stood up to defend our country. Unfortunately, more than 300 of them paid the highest price – they gave their lives in the fight for freedom. About 500 suffered injuries of varying severity,” the company said.
ATB has introduced a corporate program to support veterans, which provides for annual financial payments and targeted financial assistance in case of force majeure.
In total, in 2025, the ATB group of companies paid UAH 37.8 billion to budgets at various levels, which is one-third more than in 2024. According to the press service, of this amount, UAH 25 billion was allocated to the state budget, UAH 8.3 billion to local budgets, and UAH 4.4 billion to targeted state funds. Almost 80% of the amount (UAH 30 billion) came from ATB-Market.
As reported, in 2024, the turnover of the ATB chain increased by 15% compared to 2023, reaching UAH 248.3 billion.
According to data from the YouControl analytical system, the ultimate beneficiaries of ATB-Market LLC are Yevgeny Yermakov, Viktor and Irina Karachun, and Gennady Butkevich.
The total turnover of Budhouse Group shopping centers in 2025 reached UAH 15.4 billion, which is 27% more than in 2024, with a 17% increase in euros, the company’s press service told the Interfax-Ukraine news agency.
Compared to pre-war 2021, revenue increased by 49% in hryvnia terms, while in currency terms, this figure grew by only 1%. It is noted that these figures are primarily due to the forced closure of the Fabrika shopping center and the fact that the Inditex and H&M stores have not yet resumed operations in the Nikolsky shopping center in Kharkiv. At the same time, facilities that were not damaged showed steady growth in revenue in euro terms compared to 2021: the Lubava shopping center exceeded this level by 26%, and Forum Lviv by 44%.
The total number of visitors to the company’s shopping centers in 2025 reached almost 26 million (+13% compared to the previous year).
This trend is largely due to the recovery of the Nikolsky shopping center in Kharkiv. While in 2024, due to constant shelling of the city and prolonged unrest, the facility recorded a significant decline, in 2025, it saw steady growth, reaching 32% over the year. By the end of 2025, Nikolsky had practically reached the 2021 attendance level, welcoming about 1 million guests per month.
The Lubava and Forum Lviv shopping and entertainment centers also ended the year with positive results, with traffic growth rates of 4% and 2%, respectively.
On average, there are 629 visitors per 1,000 square meters of leasable space in the group’s properties.
Throughout 2025, the company managed to keep vacancy rates at a minimum of 0.8%, which is virtually the same as in 2021. At the same time, the Nikolsky shopping center still has vacant spaces for Inditex and H&M retailers.
Last year saw a higher tenant turnover rate compared to 2024. In operating centers, 42 new lease agreements were signed for a total area of 7,900 sq m, compared to 4,600 sq m in 2024. Among the most notable openings were the Jysk store in Nikolsky and the Fly Kids entertainment center in Lubava.
Significant work was carried out at the Forum Lviv shopping and entertainment center: thanks to a series of relocations and the attraction of more than 10 new brands, it was possible to qualitatively update the tenant mix of the shopping center.
At the end of 2025, the company began designing the second phase of the Lubava shopping and entertainment center with a total area of 12,000 sq m.
As for other projects, the construction of the Khortitsa Mall shopping and entertainment center in Zaporizhzhia and the Yessa shopping and entertainment center in Odesa, which began in 2021, is currently suspended until the end of hostilities. The company also plans to renovate the Fabrika shopping and entertainment center, which it will be able to start after the security situation stabilizes and the shelling of Kherson stops.
Budhouse Group is a full-cycle company engaged in the investment, development, and management of sustainable assets in the real estate sector. Since 2009, it has opened four shopping centers: Fabrika (Kherson), Lubava (Cherkasy), Forum (Lviv), Nikolsky (Kharkiv) — and the Khortitsa Palace hotel (Zaporizhzhia). Linden Luxury Residences was commissioned in the spring of 2023.
Omnichannel electronics and home appliances retailer Foxtrot recorded a 2.6-fold increase in total turnover and a 215% increase in online sales compared to the previous week during Black Friday (November 24 to December 1), according to the retailer’s press service.
Traffic on Foxtrot.ua during this period also increased 2.6 times (week-on-week) and 1.5 times year-on-year; the average check was UAH 9,348 (+134%). The longest check had 43 items, and the most expensive purchase was UAH 630,000 (Samsung QE115QN90FUXUA TV).
“We saw how many buyers were preparing for Black Friday in advance, planning their spending and waiting for discounts. Therefore, we focused on what is really important: to fully meet these expectations by offering the best prices of the year, a wide range of promotional items, free delivery, affordable loans, and high-quality service even in difficult times. And it was this approach that allowed us to achieve decent results in this “sprint,” commented Yuriy Polishchuk, CEO of the Foxtrot chain, whose words are quoted in a press release.
The retailer noted that buyer behavior differed depending on the region. Western regions saw a noticeable uptick starting on Monday, with sales tripling, while shoppers in the center and east became more active in the second half of the week. The highest demand across the country was on Sunday, when the chain recorded its highest sales growth.
The number of active users of the Foxtrot mobile app increased by 176% compared to last year. The top five cities in terms of the number of online orders remain unchanged: Kyiv, Lviv, Dnipro, Odesa, and Kharkiv.
In terms of product categories, smartphones took first place in terms of sales: their sales more than doubled, with premium brands, such as Samsung and Apple, being the most popular.
Televisions, a category that had been declining for several years due to power outages, grew fivefold in turnover and fourfold in the number of units sold compared to a normal week. Large 100-115-inch OLED/QLED/miniLED models were particularly in demand.
Game consoles became another “star” of Black Friday. In three days, Foxtrot customers bought as many PS consoles as they did in half a month last year, or 2.2 times more than in a typical week. Laptops showed the expected growth (threefold), as did vacuum cleaners and built-in appliances, slightly ahead of multi-ovens (fourfold growth) and coffee machines and kitchen combos (3.5 times), while refrigerators and washing machines only doubled.
The trend of the season is “home sets.” Customers bought several items at once: from chargers and headphones to large appliances in a single transaction. Increased demand for charging stations, generators, and power banks has continued for the second month in a row—for this category, Black Friday actually started on October 10.
Accessories and tableware are usually the drivers of sales in quantitative terms on Black Friday, so here the retailer saw its traditional growth – almost threefold. Frying pans and saucepan sets were the most popular purchases.
More than 65% of all purchases were made through the seller’s mobile app. Another indicator of behavioral change is the payment structure: 54% of all sales were cashless. At the same time, almost half of these transactions (47%) were accepted by sellers directly in the sales area: through Tap to Phone, which was scaled across the entire network just before Black Friday (14%), personal POS terminals (32%), and digital payment methods such as LiqPay (2%).
The availability of extended credit programs (up to 24 months) also had a significant impact on demand dynamics: the share of credit purchases rose to 40% of all sales, which is 10% higher than usual.
The release notes that the main technological breakthrough of the year occurred in communications: AI consultants took over some of the routine inquiries. As a result, the share of chat dialogues successfully closed with the help of artificial intelligence increased more than 6 times (+622%) compared to the same period last year, or 28% of all inquiries. In addition, the Foxtrot contact center worked not only as support, but also as a powerful sales channel. The number of orders placed by operators increased by 54%.
Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and household appliances. As of November 2025, the company operates 127 stores in 67 cities, the Foxtrot.ua online platform, and the mobile app of the same name. During 2025, the chain added four new stores: in Chabaniv and Brovary in the Kyiv region, in Odesa and Kryvyi Rih, and modernized five retail outlets.
According to Opendatabot, the revenue of FTD-Retail LLC (Kyiv), which develops the chain, amounted to UAH 14 billion 882.632 million at the end of 2024, which is 17.6% more than in 2023, and its net profit was UAH 6 million 721 thousand against UAH 314 million 436 thousand, respectively.
In the first half of 2025, the company received UAH 7.3 billion in revenue and UAH 66.5 million in net losses.
The founders of the omnichannel retailer Foxtrot are Ukrainian businessmen Gennady Vykhodtsev and Valery Makovetsky.
Ukraine’s retail trade turnover in January-June 2025 increased by 6.3% compared to the same period in 2024, reaching UAH 1.213 trillion in nominal terms
These preliminary data were reported by the State Statistics Service (SSS).
According to its data, retail trade turnover in June 2025 increased by 7.3% compared to June last year, while in May 2025 it decreased by 0.5%.
The State Statistics Service specifies that the turnover of retail trade enterprises (legal entities) in January-June 2025 increased by 5.8% compared to January-June 2024 and amounted to UAH 841.153 billion.
At the same time, in June this year, compared to June 2024, the retail turnover of enterprises increased by 6.7%, while by May 2025 it decreased by 0.8%.
The State Statistics Service reminds that the data does not include territories temporarily occupied by the Russian Federation and parts of territories where hostilities are (were) ongoing.
