The Aurora Group opened its first Aurora store in Bucharest on Friday, July 11. This store is the 50th in Romania, according to the company’s press service, as reported by Interfax-Ukraine.
“Our business model, which combines a wide range of products, high-quality service, and affordable prices, has proven popular with both Ukrainian and European consumers. The opening in Bucharest is a testament to our customers’ trust and a significant step toward conquering the European market. We are proud to represent Ukrainian quality abroad and open up new opportunities for Ukrainian manufacturers on the international stage,” commented Taras Panasenko, co-owner of the Aurora group of companies.
The new Aurora store (Bucuresti, Calea Cringasi nr.29 sector 6) has a total area of 200 square meters and offers a compact store format with a wide range of products, where you can buy everything you need for your daily needs. For comfortable shopping, price checkers are located in the sales area for quick price verification by customers.
The press service noted that Aurora is successfully competing in the Romanian market, with a local customer loyalty index (NPS) even higher than in Ukraine—approximately 80 versus 60.
As reported, the first Aurora store in Romania opened in October 2023 in Suceava, marking the beginning of the company’s international expansion.
In 2024, a distribution center was opened in Bacău, which optimized logistics.
The expansion of the Aurora group of companies in Romania opens up new opportunities for both local and Ukrainian manufacturers. Today, more than 27 Ukrainian companies already export their products for sale in Aurora stores in Romania.
This is not only a stimulus for the growth of Ukrainian exports, but also a bridge to the international market for small and medium-sized businesses from Ukraine. Aurora is a national company with direct foreign investment from the Horizon Capital Fund, founded in 2011 by Lev Zhydenko,
Taras Panasenko, and Lesya Klymenko, with its head office located in Poltava. As of July 2025, the chain has more than 1,700 Aurora stores in Ukraine and 50 Aurora stores in Romania.
