The Noms app—a visual food diary with artificial intelligence features—is gaining popularity on social media. Unlike traditional food trackers, it displays meals not as a table but as a “virtual table” or visual food diary: users take photos of their meals, and the app turns them into stickers and estimates calories, protein, fat, and carbs.
Judging by the pages on the App Store and Google Play, Noms was developed by Vietnamese developer Dat Pham / Phạm Tiến Đạt. On Google Play, the developer’s profile lists Vietnam, and on the App Store page, Dat Pham is also listed as the provider.
The main feature of Noms isn’t so much the calorie-counting function itself as it is the design. The app turns meals into a visual diary: food is displayed as a set of “stickers,” and users can view a meal calendar, save their history, create video summaries, and share cards on social media.
The AI feature works via photos: the user takes a picture of a dish, and the model estimates the calories, carbohydrates, proteins, and fats. The app description specifically notes that Noms can automatically calculate nutritional values and save the history in the calendar.
However, the app cannot be considered a completely free service with no restrictions. It can be downloaded for free, but the App Store lists in-app purchases, and the description mentions a PRO subscription and ads for free users regarding social features. Google Play also lists in-app purchases.
For the consumer AI app market, Noms is interesting because it transforms food tracking from a “boring diary” format into a game and visual content experience. This reflects a broader trend: AI services are trying not just to process data, but to make everyday habits more understandable, engaging, and social.
