In the fourth quarter of 2025, housing prices in the European Union rose by 5.5% year-on-year, and by 5.1% in the eurozone. Compared to the third quarter of 2025, growth stood at 0.8% for the EU and 0.6% for the eurozone. Eurostat released the latest data on April 7.
Among EU countries, an annual price decline was recorded only in Finland, at 3.1%. The highest growth rates were seen in Hungary, where housing prices rose by 21.2%, Portugal, by 18.9%, and Croatia, by 16.1%. On a quarterly basis, prices rose the most in Slovenia (5.1%), Hungary (4.2%), and Portugal (4.0%), while declines were observed in France, Finland, and Estonia.
New statistics confirm that the European housing market remains in a phase of sustained price appreciation following the 2023 correction. According to Eurostat, after negative trends in the second and third quarters of 2023, price growth in the EU resumed and by 2025 had once again settled above the 5% mark on an annual basis.
A broader analysis of Eurostat’s housing data shows that this is not a short-term spike but part of a long-term trend. By the end of 2024, housing prices in the EU were 53% higher than in 2010, while rents rose by 25% over the same period, and inflation stood at 39%. Separately, in its statistical review for Q4 2025, Eurostat notes that from 2015 to the end of 2025, housing prices in the EU rose by 64.9%, while rental rates increased by 21.8%.
For the market, this means that real estate in the EU is appreciating faster than both consumer prices and rents, and the main pressure is now shifting to countries in Central and Southern Europe, where growth rates are significantly higher than the European average. Against this backdrop, investors and developers are likely to continue focusing on markets with double-digit price growth, primarily in Hungary, Portugal, and Croatia.
Ukrainian honey producer BEEHIVE (part of the EFI Group) is considering opening production facilities in Europe due to the European Union’s reinstatement of import duties on honey, which has led to the company losing ground in the European retail market, said BEEHIVE General Manager Semen Gagarin.
“When the 17.3% tariff was reinstated, we didn’t expect it. At one point, our margin dropped by 20% at the base level, and we started getting pushed out of retail chains—we were left with only 10–15% of the list of retailers we had previously. For us, this was a real ‘cold shower,’” he said at the Forbes Ukraina Exporters Summit.
According to Gagarin, entering complex markets, particularly the British Morrisons chain or the German REWE, requires significant preparation. He emphasized that for Ukrainian honey to make it onto the chain’s shelves, the manufacturer had to offer extreme terms. Specifically, in Germany, the company was forced to provide a “55% margin for the chain” to have a chance of gaining entry.
The general manager explained that BEEHIVE used a “top-down” pricing model in the EU, taking into account competitors’ pricing policies. Under this model, if the product’s cost price is EUR1, the shipping price to the EU must be EUR1.5, and the final shelf price for the consumer will reach around EUR2.5.
“We always work based on the shelf price and the competitor’s price: if their price is EUR3, we need to be a little cheaper to give the buyer a reason to vote for us with their money,” he said.
Assessing the competitive environment, Gagarin noted that Ukrainian producers have to compete with European family-owned companies that have a 150-year history. Since honey is largely a commodity, unique taste or a price advantage become key success factors. To ensure stable expansion, he advised his colleagues to first capture the maximum share of the local Ukrainian market in order to have the financial cushion needed for costly investments in marketing and product listings abroad.
Currently, the company sees two paths forward: either wait for Ukraine’s full EU membership, which would eliminate customs barriers, or localize production directly in Europe.
“Exporting is expensive, exporting takes time, and exporting is complicated. But it’s doable if you have a ‘margin buffer,’ are ready to invest in trading houses, and hire ‘native speakers’ who will communicate with clients in their own language,” Gagarin concluded.
EFI Group (Effective Investment Technologies), founded in 2007, implements business projects in Ukraine. Its investment areas include healthcare and medtech, the paper, food, and woodworking industries, and the supply of agricultural products. Most of the group’s assets are export-oriented and hold international FSC, IFS, and BRC certifications.
The company’s businesses include Feednova, a producer of animal fats and feed additives; the “Beehive” honey production plant; the “Medical Star” honey retail chain, the Zhytomyr Cardboard Plant, the cardboard packaging manufacturer “Sem Ecopack,” the timber processor “Forest Technology,” the agricultural products supplier “Efi Agro,” and the online medical hub Doc.ua.
According to The Serbian Economist, Serbia has aligned itself with two European Union resolutions that extend existing restrictive measures related to the war in Ukraine.
The first EU resolution concerns measures against Russia’s actions regarding the occupied regions of Ukraine that are not under Kyiv’s control. Essentially, this is an extension of the special sanctions regime for another year—until February 24, 2027. Serbia supported this extension along with a number of other EU candidate countries and partners.
The second decision concerns sanctions against specific individuals, companies, and organizations in connection with the situation in Ukraine. These are not “general sanctions against Russia as a whole,” but rather an extension of the list of targeted restrictions on specific individuals until March 6, 2027.
The wording stating that Serbia “will ensure the alignment of its national policy” with this decision means the following: Belgrade has declared that it will act in line with EU policy on these two specific issues. The European Union separately noted and welcomed Serbia’s alignment in official statements.
This does not mean that Serbia has fully aligned itself with the entire EU sanctions package against Moscow. It concerns specifically these two separate decisions, not full alignment with Brussels on sanctions.
For Serbia, this is yet another example of partial foreign policy alignment with Brussels on issues related to Ukraine and Russia.
Serbia is a candidate country for EU membership and is regularly under close scrutiny by Brussels regarding the alignment of its foreign and sanctions policies with European decisions. Against this backdrop, such steps by Belgrade are usually seen as a signal of its willingness to maintain working-level coordination with the EU on specific international issues, primarily those related to the Ukrainian agenda.
The European Union has officially allowed the import of planting material for common cherries (Prunus cerasus), blue cherries (Prunus canescens), and their hybrids from Ukraine, according to the State Service of Ukraine for Food Safety and Consumer Protection (Derzhprodspozhyvsluzhba).
According to the report, the decision was made by the European Commission (EU Executive Regulation 2025/1949) after reviewing the technical dossier prepared by the Ukrainian side. The document allows the import of unvaccinated plants up to two years old in a dormant state (without leaves) into the EU.
“The opening of the EU market for Ukrainian planting material is another step towards deeper integration into the European space and strengthening Ukraine’s reputation as a reliable trading partner,” the agency said.
The State Service of Ukraine for Food Safety and Consumer Protection emphasized that exporters must ensure unconditional compliance with the phytosanitary requirements of Regulation (EU) 2019/2072. Each shipment must be accompanied by a phytosanitary certificate, and non-compliance with the importing country’s standards is grounds for refusal to issue it.
The agency drew attention to the need to recognize the equivalence of Ukraine’s certification system for the full export of material covered by Council Directive 2008/90/EC. In this context, an important step was the Commission Implementing Decision (EU) 2026/75 of January 12, 2026, on the equivalence of material for the propagation of fruit plants grown in third countries.