Greece ranks first among European countries in terms of seasonal growth in short-term rental prices: in the summer, the average rental price is 54.9% higher than in the rest of the year, according to data from the analytics platform AirDNA.
The AirDNA study was published on May 21, 2026, and updated on May 29. Analysts compared the average daily rate (ADR) for short-term rentals in June–August with the rate for the remaining nine months of the year.
In Greece, the average off-season rate is 112.64 euros per night, while in June–August it rises to 174.46 euros. Thus, the seasonal premium reaches 54.9%—the highest rate among the European countries analyzed.
Croatia ranks second, with summer prices 37.6% higher—€154.28 compared to €112.09 during the rest of the year. Portugal ranks third, with a seasonal increase of 36.5%, to €160.06 from €117.27.
Seasonal fluctuations are particularly pronounced on popular Greek islands. On Mykonos, the average cost of a short-term rental rises from approximately 458 euros during the off-season to 758 euros per night in the summer—an increase of 65.6%.
At the same time, even more dramatic fluctuations are observed among individual European resorts. For example, Portimão, Portugal, shows a seasonal increase of about 71.6%, but Greece ranks first overall among countries.
The sharp rise in prices is accompanied by steady demand. According to AirDNA estimates, before the start of the season, the number of nights booked in Greece for June–August 2026 was approximately 9.3% higher than a year earlier. For July, the growth in early bookings was 13.5%, and for August, 11.4%.
Actual statistics for the summer confirm the high price levels. In June, the average cost of a short-term rental in Greece reached 178.8 euros per night, an increase of 12.2% year-over-year, while the European average was 150.05 euros, up 7.5%. At the same time, the number of available properties in Greece decreased by 2.5%, to approximately 156,000
. In July, the average price rose to 200.35 euros per night, which is 12.8% higher than in July 2025. The European average rate was €159.20, up 8.2% year-over-year. Revenue per available night in Greece increased by 14.3% to €142.8.
Over a longer period, the growth is even more pronounced. According to AirDNA, the average cost of a short-term rental in Greece has increased by approximately 100% over the past ten years—from about 100 euros in 2016. Over the past five years, the increase has been about 38%.
However, the claim that Greece “has outpaced all of Europe in terms of Airbnb price growth” should be interpreted with caution. The top ranking specifically refers to seasonal summer growth—that is, a comparison of June–August with the rest of the year—rather than annual price growth. Based on actual July data, year-over-year growth in Greece was 12.8%, compared to an 8.2% average across Europe.
Greece is gradually introducing new rules designed to speed up the sale, gifting, and inheritance of real estate, as well as to reduce the number of documents that owners must obtain on their own from government agencies. Some of the provisions are already in effect, while the full implementation of the rest will require additional decisions by government agencies.
One of the key innovations will be the “single window” principle. Notaries will independently obtain, through government digital systems, tax and insurance certificates, electronic property passports, cadastral extracts, and documents required for filing tax returns. This should reduce the number of times sellers and buyers need to contact various government agencies.
However, the “single window” system is not yet fully operational. The date of its practical launch, technical specifications, and the list of available operations must be determined by a joint decision of the relevant ministries.
The law also eliminates the requirement to attach a topographic plan to contracts for properties located in areas where cadastral surveying has already been completed. This provision takes effect upon the law’s publication.
Heirs are permitted to pay inheritance, gift, or property transfer tax on assets received from their parents directly from the proceeds of the property’s sale. Previously, the requirement to pay the tax before the transaction was finalized could force owners to seek additional financing or renounce the inheritance. Between 2013 and 2019, approximately 180,000 renunciations of inherited property were registered in the country.
Certain changes pertain to real estate seized for tax debts. Following the adoption of a supplementary resolution by the Independent State Revenue Service, notaries will be able to conduct the sale of such properties, withholding a portion of the proceeds to settle the debt. Once the specified amount is transferred, the tax lien will be lifted.
In addition, the state will restrict the assertion of rights to private land plots when correcting initial entries in the National Cadastre. Specifically, claims may not be asserted against certain properties whose ownership is confirmed by old purchase agreements, government land allocation deeds, or documents granting plots to resettlers and farmers.
The reform may make the Greek real estate market more accessible to foreign buyers, as it reduces the administrative burden and lowers the risk of transaction delays due to the lack of certain certificates. However, investors should note that some of the measures are being introduced gradually, and verification of a property’s legal status and cadastral records remains mandatory.
The residential real estate market in Northern Greece continues to rise in price amid high demand from foreign buyers, who are primarily interested in apartments in Thessaloniki, the Chalkidiki Peninsula, and the coastal regions of Thrace, according to a study by Spitogatos Insights for the first quarter of 2026.
According to the study, between 2022 and 2026, average home prices in Thessaloniki rose by 61% to 2,300 euros per square meter. In Macedonia (a region of Greece), the figure rose by 53.7% to 1,992 thousand euros per square meter, and in Thrace, it rose by 38.3% to 1,5 thousand euros per square meter.
Chalkidiki remains the most expensive market in Northern Greece, where the average housing price in the first quarter of 2026 reached 2,716 thousand euros per square meter. The municipality of Thessaloniki came very close to this level at 2,667 thousand euros per square meter, while Kavala led in growth over the past five years—up 68.1% to 2,194 thousand euros per square meter.
In the rental market, Thessaloniki also remains the largest center of demand: the average rent has risen by 34.3% since 2022, to 9.4 euros per square meter per month. In the municipality of Thessaloniki itself, rent reaches 10.4 euros per square meter, and in Chalkidiki—12.3 euros per square meter, due to the strong influence of tourism.
Foreign buyers most often consider the suburbs of Thessaloniki, Chalkidiki, the municipality of Thessaloniki itself, Kavala, and Pieria. The top ten destinations most in demand among foreign buyers also include Evros, Serres, the Rhodopes, and Xanthi.
Apartments are the main focus of demand from foreign buyers. They lead the way in both the purchase and rental segments. Detached houses and townhouses follow in terms of interest.
According to analysts’ estimates, foreign capital is gradually moving beyond major cities and penetrating more actively into the coastal and border regions of Eastern Macedonia and Thrace.
The published materials do not provide data on the nationalities of foreign buyers.
Greece, Bulgaria, and Romania are promoting the construction of the “Black Sea–Aegean Sea” multimodal transport corridor, which is intended to connect the ports, railways, highways, and logistics hubs of the three countries with access to the Ukrainian and Moldovan borders.
The project will become part of the EU’s Trans-European Transport Network (TEN-T). The European Commission notes that the broader “Baltic Sea–Black Sea–Aegean Sea” corridor spans 11 EU countries, as well as Ukraine and Moldova, connecting the Baltic, Black, and Aegean Seas.
The new section between Greece, Bulgaria, and Romania will consist of three main branches. The western branch is planned to run along the route Athens–Thessaloniki–Promachonas–Kulata–Sofia–Vidin/Calafat–Craiova–Bucharest. The central branch will connect Thessaloniki and Alexandroupolis with the Bulgarian cities of Svilengrad and Ruse, then continue through Giurgiu and Bucharest to
Siret on the Romanian border with Ukraine, as well as to Ungheni on the border with Moldova. The Eastern Branch will connect Alexandroupolis with the Bulgarian ports of Burgas and Varna, and then on to Constanța in Romania.
To coordinate the project, the three countries are establishing the Black Sea–Aegean Sea Corridor Platform (BACP). The European Commission reported that Greece, Bulgaria, and Romania signed a memorandum on the development of transport infrastructure on December 3, 2025, in Brussels. The document provides for coordination at the political and technical levels, the exchange of data on national investment plans, and the joint promotion of priority TEN-T projects.
European Commissioner for Transport Apostolos Tzitzikostas called the project a step toward strengthening the strategic north-south corridor in Southeast Europe. According to him, closer cooperation between Greece, Bulgaria, and Romania should strengthen ties for citizens and businesses, as well as enhance Europe’s security, competitiveness, and resilience in the Aegean, Black Sea, and Danube regions.
The project’s significance for the region goes beyond mere transportation modernization. The corridor could provide Ukraine with an additional southern logistics route to ports in the Aegean Sea, Bulgaria, and Romania, as well as strengthen the role of Constanța, Burgas, Varna, Alexandroupoli, and Thessaloniki as hubs for trade, agricultural exports, industrial cargo, and container transport.
For the Balkans, this also represents an opportunity to reduce dependence on overburdened or vulnerable routes. Since the outbreak of full-scale war against Ukraine, the importance of alternative routes via the Danube, the Black Sea, Romania, Bulgaria, and Greece has risen sharply. The central branch to Siret could effectively become an extension of Ukrainian logistics routes to southern Europe.
The project is also important for the military and crisis mobility of the EU and NATO, but its civilian economic value is no less significant. This involves faster transport between the three seas, better connections between ports and railways, reduced logistics costs, and the creation of a sustainable infrastructure for trade between Ukraine, Moldova, the Balkans, Central Europe, and the Mediterranean.
For Ukraine, this represents a potential new route to the Mediterranean; for Romania, Bulgaria, and Greece, it means strengthening their roles as transit countries; and for the entire region, it is a step toward more sustainable logistics between the Baltic Sea, the Black Sea, the Danube, and the Aegean Sea.
Aegean Sea, BACP, BLACK SEA, BULGARIA, GREECE, INFRASTRUCTURE, LOGISTICS, ROMANIA, TEN-T, UKRAINE
The Embassy of Ukraine in the Hellenic Republic called on Ukrainian citizens who are in Greece or are planning trips around the country to take into account the increased risk of wildfires during the summer season. High temperatures, dry weather and strong winds may contribute to the rapid spread of fire throughout the country, the embassy reported.
Ukrainian citizens are advised to regularly check official announcements by the Greek authorities, in particular the daily Fire Risk Forecast Map published by the Greek Ministry of Climate Crisis and Civil Protection. The official website of Greece’s civil protection authorities also publishes up-to-date fire danger maps and information about the 112 emergency system.
The embassy emphasizes that wildfires can cause significant logistical difficulties for tourists and local residents, including road closures, power outages, disruption of transport infrastructure and deterioration of air quality. In areas near fire outbreaks, the Greek authorities may announce the evacuation of the population.
Ukrainian citizens are advised to comply with all instructions of the Greek authorities, follow official civil protection announcements, carry identity documents with them and think through an action plan in advance in case of an emergency. On a mobile phone, it is advisable to make sure that receiving emergency alerts from the 112 system is enabled.
If a fire is detected, it is necessary to call the Greek Fire Service at 199, and for emergency assistance — the single European number 112. In the event of possible changes to transport connections, citizens are advised to clarify information with tour operators, airlines or Athens International Airport at +30 210 353 0000.
In the event of a threat to life or health, Ukrainian citizens may contact the hotline of the Embassy of Ukraine in Greece in Athens: +30 693 276 5606, available via Signal, WhatsApp, Viber and Telegram. The hotline of the Consulate of Ukraine in Thessaloniki is also operating: +30 693 407 7385, the consulate’s email address is gc_grs@mfa.gov.ua. The 24-hour hotline of the Ministry of Foreign Affairs of Ukraine: +38 044 238 15 88.
In Greece, wildfires are one of the main seasonal risks during the summer period, especially in conditions of heat, drought and strong winds. For Ukrainian tourists and temporarily displaced persons, this means the need to plan routes more carefully, check the situation in the region where they are staying and respond promptly to messages from local services.
Greece has more than 2.2 million vacant homes, accounting for 34.5% of the country’s total housing stock—one of the highest rates in Europe, according to a study by the Parliamentary Budget Office based on data from the 2021 ELSTAT census.
The study’s authors note that the problem in the Greek housing market is linked not only to a lack of new construction but also to the low utilization rate of existing housing stock. While the total number of residential properties increased by 3.5% between 2011 and 2021, the number of homes available for long-term rent decreased by 10.4%, and those listed for sale fell by 33.1%. The number of inactive vacant properties—those not offered for either rent or sale—rose to 1.81 million.
The category of vacant housing includes not only potential properties for purchase or rent, but also second homes, summer cottages, older housing stock, properties in rural areas and on islands, as well as real estate taken off the market due to legal, inheritance, or technical issues. Among the reasons why housing does not return to the market, the study cites inheritance disputes, unclear ownership status, legal complications, high renovation costs, low energy efficiency, and limited demand in certain regions.
For investors, this market structure creates opportunities primarily in the segments of older housing stock, redevelopment, and renovation. Properties that remain vacant due to owners’ reluctance to invest in modernization may enter the market at a discount; however, their investment appeal depends on the total cost after renovation and the potential market price upon sale or long-term lease.
Government support for renovation could be an additional factor. Greece is preparing a housing modernization program worth approximately 500 million euros, which is intended to help return some of the vacant properties to the housing market. According to Greek media reports, the program provides subsidies for repairs and energy efficiency, and eligibility checks are to be conducted via the gov.gr platform.
At the same time, investors should factor in the risk of price adjustments. According to the study’s authors, if the share of vacant and inactive housing returns to 2001 levels within approximately six years, real housing prices in Greece could fall by 15.5–24.6%. This does not imply an automatic collapse of the entire market; however, overvalued properties and locations with limited demand may prove to be the most vulnerable.
The Greek real estate market continues to appreciate for now, but the pace of growth is slowing. According to the Bank of Greece, apartment prices rose by 5.7% year-over-year in the first quarter of 2026, following increases of 8.1% in 2025 and 9.1% in 2024. In Athens, growth in the first quarter was 5.2%, and in Thessaloniki, 6.4%.
Relying solely on short-term rentals and the Golden Visa program as the sole rationale for a transaction remains a risk. Research indicates that the impact of short-term rentals on the market as a whole may be limited; however, in central areas of Athens and Thessaloniki, as well as popular tourist destinations, they are increasing pressure on the long-term housing market. Therefore, a high-quality asset is not a property purchased solely for a residence permit or Airbnb purposes, but rather a property with a clear legal history, an estimated renovation cost, and sustained demand once it is brought to market.
