Business news from Ukraine

NEW PASSENGER CAR MARKET IN UKRAINE SLIGHTLY EXPANDS

The primary registrations of new passenger cars in May 2019 grew by 1.6% compared with May 2018, to 6,900 units (the same as in April 2019), the Ukrautoprom association reported on Monday.
Last month, Toyota enjoyed the greatest demand among Ukrainians, which registrations grew by almost 46% to 1,238 units, while the leader of April, Renault, ranked second with sales growth of 29% compared to May 2018, to 967 units.
Despite a slight lag (0.6%) of its last year’s figure, Hyundai took the third place, with 501 registered cars. Nissan is the fourth in the May rating with 468 cars sold and a 26% increase.
KIA is fifth (in April, entered the top three) with 445 cars sold (a rise of 18%).
Meanwhile, according to the AUTO-Consulting information and analytical group, the new passenger cars market in May grew by 3.3% compared with May last year, but decreased by 2.9% compared to April, to 6,910 units. At the same time, the group estimates the change in the positions of brands in the rating as “tectonic.”
Toyota also ranks first with sales growth of 26.3% compared to April of the current year and a market share of 18.05%, Renault was in the second place with a drop of 13.4% and a share of 14.4%.
Hyundai moved up to rank three from sixth in April, increasing sales by 29.7%, to 493 cars, and growth ensured a change in the position for Volkswagen and Mitsubishi (respectively, seventh from eighth in April, eighth from 13th).
According to AUTO-Consulting, in January-May 2019, 32,051 new passenger cars were sold in Ukraine, which is 0.5% less than a year earlier.

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US CORTEVA AGRISCIENCE HAS 21% OF UKRAINIAN CORN SEED MARKET AND 16% OF SUNFLOWER MARKET

Corteva Agriscience, the agricultural division of DowDuPont (the United States), a large global seed producer, occupied 21% of the Ukrainian corn seed market and 16% of the sunflower seed market (the seeds of the two brands – Pioneer and Brevant).
“According to the calculations of the Kleffmann Group, which are based on a survey of farmers in 2018, our market share of the combined portfolio of Corteva Agriscience [the seeds of two brands: Pioneer and Brevant] for corn is 21%, and for sunflower is 16%. The crop protection agents market’s share is 7% However, based on these data, one should take into account the error in the calculations, which can reach almost 3 percentage points,” Head of business in Eastern Europe Corteva Agriscience Serhiy Kharin said.
According to him, in the plans for the next season is to get at least 1% growth in the seed market share for each of the crops.
Corteva Agriscience is an integrated company with the following segments: seeds, crop protection agents and digital technologies. It was created by combining DuPont Pioneer, DuPont Crop Protection, and Dow AgroScience.
Corteva Agriscience includes Pioneer Nasinnia Ukraine LLC, a commercial office located in Kyiv (it provides sales of Pioneer brand seeds) and Stasi Nasinnia LLC, a seed production plant that has been operating since 2013. Over five years, investments in the production complex amounted to more than $56 million. The plant reached its full capacity in 2017: for the production of corn seeds – 500,000 seeds per year, for the production of sunflower seeds – 250,000 seeds per year.
Corteva Agriscience plans to become an independent company which shares will be quoted on an exchange after the previously announced separation process is completed by June 2019.

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UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 40% IN 2018

The Ukrainian media Internet advertising market expands by 39.9% in 2018, to UAH 3.511 billion, the Ukrainian Internet Association (UIA) has said.
The share of direct sales on this market over the period came to 56%. The segments of media Internet advertising are the following: banner advertising with 37% of the market share (a decline by 12.6 percentage points (p.p.) on 2017), in-stream video (pre-roll, mid-roll, post-roll, pause-roll, overlay-advertisement, picture-in-pause) was – 42% (growth of 15.8 p.p.), in-page video advertising (content-roll) – 9% (a rise by 6.8 p.p.), other non-standard solutions (pop-up and pop-up pop-ups, catfish and screen-glide formats, synchronous banners, frontlines, full-screen advertising, sound advertisement in a digital audio stream and other types) – 7% (a decline by 5 p.p.) and sponsorship – 5% (a fall by 4.8 p.p.).
The share of mobile media Internet advertising (targeted at mobile device users) of the total turnover of media Internet advertising was the following: 30% for banner advertising (a rise by 16 p.p.), 29% for in-stream video (a rise by 18 p.p.), 14% for in-page video (content-roll, a rise by 8.5 p.p.), 14% – for non-standard solutions (growth by 10.5 p.p.) and 13% for sponsorship (a rise by 12 p.p.).
The share of Programmatic (automated advertising) was 25.91% for purchases by agencies and 50.35% for platforms.
The share of social media and instant messengers (FB, Instagram, Twitter, YouTube, Skype, Viber and other applications) was also determined in advertising – 34.45% (a rise by 8 p.p.).
The methodology for measuring the volume of media Internet advertising was based on a cross-sectional analysis of survey data from the largest advertising agencies, websites and sales houses.
“The survey involved leading online advertising agencies: Dentsu Aegis Network Ukraine, razom communications, Sigma, ITCG, Havas Digital, Publicis One, TMGU, AdWork, DIEVO, MediaHead, Netpeak, newage, and representatives of the largest sites, holdings and sales-houses: Autocentre, Edipress, Lux (24 channel), RBC, RIA, Ukr.net, UMH, Go2Net, FISH, Adpartner, Rontar, Online.ua, Novoye Vremia, RST and Obozrevatel,” the association said.

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NEW COMMERCIAL VEHICLE MARKET IN UKRAINE EXPANDS BY 10% IN 2018

The primary registration of commercial vehicles in Ukraine (new and used ones) in 2018 grew by 20% compared with 2017, to 51,500 vehicles, the Ukrautoprom association has reported. The association said that the share of new vehicles was only 25% of primary registrations of commercial vehicles: demand in the segment grew only by 10%, to 12,700 units, while registrations of imported used vehicles rose almost by 25%, to 38,800.
Renault became the leader in new vehicle registrations last year, with 2,429 license plates being issued – 13% more than the year before, Fiat ranked second: 1,327 registrations and an increase of 13%.
Mercedes-Benz closed the top three leaders: 1,047 new vehicles were sold (a rise of 28%).
Renault is leading in the segment of used imported cars: for the year, 9,407 vehicles received Ukrainian registration, which is 30% higher than last year.
The second most popular brand was Volkswagen, which registered 4,941 vehicles (15% more).
Mercedes-Benz is in third place, as in the market for new vehicles, with 4,911 units (a rise of 22%).

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AB INBEV EFES BRINGS U.S. CRAFT BEER TO UKRAINIAN MARKET

AB InBev Efes, a large brewing company, has brought a first batch of U.S. craft beer of Goose Island Brewery to Ukraine.
“The company brought to the Ukrainian market world-famous American brands from the manufacturer of craft beer Goose Island Brewery: Goose IPA and URBAN WHEAT ALE. The first batch is 60 hectoliters,” the company said in a press release on Tuesday.
Two brands of Goose Island Brewery are already on shelves in the Ukrainian MegaMarket, Novus and Silpo retail networks.
As reported, the world’s largest brewing concern Anheuser-Busch InBev (AB InBev) and Anadolu Efes, the largest brewing company in Turkey, completed the merger of businesses in Russia and Ukraine in equal shares late March 2018.
AB InBev Efes is one of the leaders of the Ukrainian brewing market, occupying 30.5% of it.
AB InBev Efes in Ukraine owns three breweries in Chernihiv, Kharkiv and Mykolaiv regions.

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UKRAINIAN ELECTRIC CARS MARKET DOUBLES IN 2018

Initial registration of electric vehicles (new and used) in Ukraine in January-November 2018 almost doubled compared to the same period of 2017, to 4,812 units, the Ukrautoprom association has reported. At the same time, the share of imported used cars, as in the previous year, was 84%. As reported, in the first half of this year, the growth in the electric vehicle market was 50% compared to the same period last year, and in January-October already 89% (the share of used cars on it is 85%).
According to the association, 598 electric vehicles passed primary registration in Ukraine in November, which is 2.4 times more than in the same month of 2017, but 80% of them were imported cars with mileage.
The most popular electric car in the Ukrainian market (344 units) remains Nissan Leaf, BMW i3 cars rank second with the registration of 41 cars, and Tesla Model S ranked third with 34 cars.
Renault Zoe ranked fourth position with 28 vehicles, while the fifth position belonged to Fiat 500e, which was chosen by 24 customers.

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