The Ukrainian media company Maincast has launched its own app, Maincast.TV, for Android TV-based smart TVs. Now you can watch NBA games, soccer broadcasts, esports tournaments featuring CS2 and Dota 2, as well as original shows directly on the big screen.
The app and all its content are available for free, with no subscription required.
The new Maincast.TV app is optimized for viewing on large screens and brings together the company’s sports and esports content. Specifically, on the Maincast Sport channel, you can watch NBA games from the 2026–27 season, the EuroCup basketball tournament, soccer championships in Turkey and Brazil, Italy’s Serie B, as well as original shows, including “UPL Evening.”
Esports fans can enjoy tournaments featuring Counter-Strike 2 and Dota 2. All broadcasts are available both live and on-demand.
“The esports audience has long since moved beyond a narrow niche. Today, it’s content that people watch at home on a big screen, together with friends and family, just like traditional sports. The Maincast app for Smart TV reflects this shift in viewing habits: broadcasts have become more convenient and accessible,” said Maksym Krippa, CEO of ARS Capital.
Maincast is a Ukrainian media company that works with sports and esports content and develops themed TV channels and the digital platform Maincast.TV. The company is part of the ARS Capital investment holding led by entrepreneur Maxim Krippa.
More than 50 speakers on two stages discussed the economics of broadcasting, soccer, padel, mass sports, and the reintegration of veterans into active life.
On October 28, the Barvy Event Hall in Lviv hosted the 6th All-Ukrainian Sports Marketing Conference, SBC Summit Ukraine 2026 Lviv. For the first time in the summit’s history, the organizers held the event outside of Kyiv, and Lviv responded with a full house.
More than 50 speakers took the stage across two venues, and 673 participants spent the entire day discussing funding, audiences, and the infrastructure of Ukrainian sports. The event was co-organized by the Ukrainian Mass Sports Agency and the Lviv City Council’s Sports Office.
BETKING served as the summit’s general sponsor, RIEL as the construction partner, and GGBET as the premium sponsor. Other partners included Jack Daniel’s Gentleman Jack, Kappa, Play Vision, Lviv’s premium sports club UNI FORCE, and PRAVDA beer, which brewed a special batch of Blanche for the participants. The social sector was represented by HeroCar, the 15th “Kara-Dag” Special Operations Brigade of the National Guard of Ukraine, and the KNUBA Institute of Veterans.
Guests included representatives of clubs, leagues, and federations, as well as company executives, marketers, media professionals, and athletes. Participants were welcomed by Maksym Kozytskyi, head of the Lviv Regional State Administration, and Mayor Andriy Sadovyi.
The main stage opened with a conversation between Matviy Bidnyi and ICTV host Andriy Kovalskyi about sports in a time of transformation. They discussed how to encourage children to participate in regular training and how to distribute responsibility among the state, communities, federations, and the business sector.
The regional dimension of the summit was most fully explored during the panel discussion “Sports as an Investment in the Future of the Lviv Region.” Anton Nikulin, Director of the Lviv City Council’s Sports Office, and Roman Khimyak, Director of the Department of Sports, Youth, and Tourism of the Lviv Regional State Administration, spoke about sports as a tool for regional development, which requires modern infrastructure, systematic work by sports organizations, and full-fledged cooperation with the business community. Yuriy Turyansky, head of the Lviv Regional Branch of the National Olympic Committee of Ukraine, and Petro Adamyk, president of the Lviv Region Rugby Federation, joined the discussion, which was moderated by Mykola Matrosov.
The commercial core of the program was the panel discussion “Who Pays for Sports.” Ukrainian Premier League (UPL) President Yevhen Dykyi, along with representatives from MEGOGO, Kyivstar TV, Tribuna.com, and 1+1 Media, analyzed the economics of broadcasts, advertising, and sponsorship—from broadcasting rights to models of collaboration with brands.
GGBET CEO Serhiy Mishchenko and commentator Vitaliy Volochay looked at the 2026 World Cup through the eyes of a bookmaker.
UAF Secretary General Ihor Hryshchenko called fans the main asset of the soccer industry. Andriy Rebrina, Director of the Mass Sports Agency, spoke about the barriers that prevent people from taking their first step into sports.
Entrepreneurs discussed the role of business in the country’s sustainability during a panel moderated by Oleksiy Braga, CEO of Sport Business Media Agency.
Padel received special attention. Oleksiy Dniprov, President of the Ukrainian Padel Federation and Vice President of the NOC, answered questions about how this new sport is developing its own market in Ukraine. The federation brought a miniature court to the summit, where Zalizko Courts explained the investment rationale behind padel infrastructure.
One of the most important discussions of the day centered on veterans. The panel “Human Potential Without Barriers” featured two-time Paralympic champion Viktor Didukh, Roman Gapachilo, president of the “Nezlamni” para-hockey club, as well as representatives from the Institute of “Architecture of Sustainability,” the “Veteran Spirit of Lviv” club, and the Shakhtar Social Charitable Foundation.
They discussed rehabilitation and the return to an active life through sports. The topic had a very specific Lviv dimension. The day before, on October 27, the city opened the “Hakivka” ice rink, equipped for people with disabilities, where the “Unbreakables” sledge hockey players will train. The Lviv City Council’s Sports Office presented the new facility at its booth.
The main stage program concluded with a discussion on Lviv’s sports identity. Participants included Olympic medalist Stanislav Horuna, “Karpaty” CEO Andriy Rusol, and UEFA Cup winner Artem Fedetskyi.
At the same time, discussions on the Best Practice Stage focused on media partnerships, creativity, and the digital transformation of Ukrainian soccer.
Ukrainian boxer Vladislav Naumenko won a silver medal at the World Youth Championships. On his way to the final, the athlete fought five bouts, winning four of them—two by early stoppage.
During the tournament, Naumenko defeated opponents from Belarus and Algeria by stoppage, and also won bouts against boxers from Poland and Kazakhstan. In the final, the Ukrainian boxer faced a representative from Uzbekistan and, at the conclusion of the competition, became the silver medalist of the world championship.
“Reaching the World Championship final and winning a silver medal is a significant achievement for a young athlete and the result of the boxer’s and his coach’s hard work together. Vladislav demonstrated character, a high level of training, and the ability to overcome challenging bouts against strong opponents. Such results are important not only for the athlete himself but also for the development of Ukrainian boxing. I am confident that this experience will serve as a foundation for his future professional growth and new victories,” said Oleksandr Negoda, president of the Kyiv City Organization of the Ukrainian Boxing Federation.
Vladislav’s father, who works with him as part of their coaching duo, plays a key role in his training. His performance at the World Championships was the result of their joint efforts.
The Kyiv Department of Youth and Sports congratulated the athlete and his father on their successful performance, noting the effectiveness of their work and expressing confidence in their ability to achieve new athletic accomplishments.
The Ukrainian national team took first place in the overall standings at the international competition for veteran strength athletes in Semmering, Austria—and Vadym Goncharenko, a veteran and student at the KNUBA Institute for Veterans, won in three disciplines.
The Ukrainian national team took first place overall at the Strong Spirit’s Games, an international competition held on September 25–26 in Semmering, Austria. Among the 242 medals won by the team were three gold medals by Vadym Goncharenko, a veteran and student at KNUBA’s “Architecture of Resilience” Veterans Institute.
For the third consecutive year, the Strong Spirit’s Games have brought together veterans from around the world. This year, representatives from five countries participated in the competition: Ukraine, the United States, Ireland, Estonia, and Bahrain. A total of 159 veterans and military personnel competed for a spot on the national team, and the top 72 traveled to Austria.
The athletes competed in the bench press, rowing on rowing machines, kettlebell snatch, and air bike. Vadym Goncharenko won in all three disciplines:
The Ukrainian national team took first place overall and won most of the team events:
For the veteran community, competitions like these mean more than just medals. They represent a path to recovery, a return to an active life, support from fellow veterans, and the desire to set new, ambitious goals.
Vadym, congratulations on your triple gold! Congratulations to the entire Ukrainian national team on this triumph! Thank you for your inspiring strength!
https://veterano.info/veteran-vadym-honcharenko-try-zolota-strong-spirits-games-2026
On October 28, the 6th All-Ukrainian Sports Marketing Conference, SBC Summit Ukraine 2026 Lviv, will take place. For the first time, the event is moving outside the capital, reaffirming its status as the premier sports marketing event of the year, relevant to the entire country. Barvy Event Hall will host over 600 participants and more than 40 speakers, who will take the stage on two platforms.
SBC Summit Ukraine is the flagship conference of the Sport&Business Club community, held twice a year, and in 2024 it serves as the primary platform for dialogue between sports, business, and media in Ukraine. The event brings together key industry players—representatives of sports clubs, leagues, and federations, as well as media and business entities involved in sports. The conference program will cover the industry’s most pressing topics—from brand strategies and sponsorship to sports development, digital communications, and media in wartime conditions.
Among the speakers already announced are:
You can purchase tickets for SBC Summit Ukraine 2026 Lviv via this link: WayForPay. A SPORT-category ticket includes conference attendance and networking with industry professionals, access to the Sport&Business Club community, a participant’s kit, and a photo/video recap of the conference.
The BUSINESS ticket category additionally includes access to the business lounge and speakers’ area, exclusive networking with key representatives from sports, business, and media, a hospitality area provided by partners, priority entry to the event via the fast line, seats in rows 1–4 of the auditorium, access to speakers’ presentations, a video recording of the event, and a free, guaranteed parking space.
Open4Business is the information partner of the 6th All-Ukrainian Conference.
Maksym Urakin, Deputy Director of the Interfax-Ukraine news agency and founder of the Experts Club information and analytical center, has joined the jury of the national SBC Ukraine Awards 2026, dedicated to achievements in sports marketing, communications and the sports business.
As reported by the industry publication SportBusiness.Media on October 15, 2026, the organizers of the awards, Sport&Business Club, announced the names of another 16 experts in sports, business, marketing and media who will evaluate the competition projects.
In total, approximately 150 representatives of the sports industry, entrepreneurship, advertising market, mass media and communications are expected to be involved in the jury of the SBC Ukraine Awards 2026. They will determine the winners in 23 categories.
Among the new jury members, in addition to Maksym Urakin, are Ihor Hryshchenko, Secretary General of the Ukrainian Association of Football; Denys Boyko, former goalkeeper of the Ukrainian national football team; Dmytro Stryzhov, founder and member of the Supervisory Board of the SHERIFF holding company; Pavlo Shylko, General Producer of the YUNA Music Awards; and Anton Lohonovych, Executive Director of SITKOD LLC (BETON).
The jury also includes sports marketer and television presenter Oleksandr Androsov, entrepreneur Stanislav Arutiunian, Dobroznak founder Oleksandr Buzov, SportArena journalist Mykyta Dmytrulin, Linecore web studio founder Maksym Kachan, television presenter Oleksandr Popov and Idealers agency Creative Director Oleh Svyshch.
The panel of experts was supplemented by professor and media expert Diana Faivishenko, OPTIMA University professor Tetiana Kharchuk and DTEK Academy Head of Business Development and Partnerships Tetiana Sherman.
Maksym Urakin holds the academic degree of Candidate of Economic Sciences and a Doctor of Philosophy degree in History. He is the founder of the Experts Club information and analytical center, which specializes in economic research, analysis of international markets, demographic processes and socio-political trends.
The involvement of representatives of the media, economic analysis and business in evaluating sports projects reflects the cross-sectoral nature of the awards. Modern sports marketing encompasses not only the promotion of sports clubs and competitions but also the development of commercial partnerships, attraction of sponsorship investments, digital communications and social initiatives.
As part of the SBC Ukraine Awards 2026, the best sports projects and events, managers, athletes, journalists, bloggers, advertising and PR campaigns, creative solutions, digital platforms, as well as social and charitable initiatives, are to be recognized.
Projects implemented between December 1, 2025, and November 25, 2026, are eligible to participate in the competition. There is no limit on the number of categories for which one participant may apply; however, an individual project may be submitted in a maximum of two categories.
The SBC Ukraine Awards 2026 winners’ announcement ceremony is scheduled for December 2026. The organizers expect more than 400 guests, including athletes, heads of sports federations and clubs, company owners, top managers, marketers and media representatives.
The SBC Ukraine Awards is an industry award in the field of sports marketing organized by Sport&Business Club. Its purpose is to recognize projects and professionals who contribute to the development of Ukraine’s sports industry, the commercialization of sports products, improving the effectiveness of marketing communications and cooperation between sports and business.
Source: SportBusiness.Media, publication dated October 15, 2026.
