According to Serbian Economist, 815,916 tourists visited the Budva Riviera in Montenegro from January through August 2026, a 17% increase compared to the same period last year, with Ukrainians remaining one of the most prominent groups of foreign visitors to the resort.
This was reported by Milan Tičić, director of the Budva Tourism Organization, in an interview with the Montenegrin publication Vijesti, published on September 18. According to him, tourists from 205 countries visited Budva over the course of eight months.
Serbia and Russia remain the resort’s largest traditional markets. The number of tourists from Serbia has increased by approximately 19% since the beginning of the year, while the flow of Russian tourists has grown by as much as 34%.
Some Western European markets are growing even faster in 2026. The number of visitors from Poland increased by 83%, from Italy by 59%, from the Netherlands by 51%, from Spain by 46%, from the United Kingdom by 25%, and from Germany and France by approximately 15%. Thus, the geography of foreign tourism in Budva is gradually diversifying, although Serbian and Russian tourists still hold the leading positions.
Ukrainians are also among the key tourist groups. According to data from the Budva Tourism Organization, during the peak season on August 7, 2026, Ukrainian citizens were among the top ten largest groups of guests in group accommodations, alongside tourists from Serbia, Russia, Israel, the United Kingdom, Germany, Bosnia and Herzegovina, and Poland.
In the private sector, Ukrainians’ presence is even stronger. In early August, they were the fourth-largest group after tourists from Serbia, Russia, and Bosnia and Herzegovina. In hotels and group accommodations, Ukrainians also consistently ranked among Budva’s top ten source markets.
By the end of August, the pattern remained similar. Among the most numerous guests at hotels and other collective accommodations, the Tourism Organization listed tourists from Serbia, Russia, Israel, the United Kingdom, Bosnia and Herzegovina, Ukraine, Germany, Poland, Turkey, and China.
The importance of the Ukrainian market is also confirmed by Montenegro’s national statistics. According to MONSTAT, in 2025, Ukrainians accounted for 4.3% of all overnight stays by foreign tourists in the country, tying with tourists from Turkey in this regard. The largest shares of overnight stays were accounted for by visitors from Serbia (23.4%), Russia (16.4%), Bosnia and Herzegovina (8.1%), and Germany (4.6%).
In the segment of private apartments and other private accommodations, the share of Ukrainians was even higher—4.7% of all overnight stays by foreign visitors. Serbian tourists accounted for 25.6%, Russian tourists—22.1%, citizens of Bosnia and Herzegovina—9.4%, and Turkish tourists—4.9%. At the same time, 94.8% of all overnight stays in Montenegro’s private sector occurred specifically at seaside resorts.
In 2025, a total of 2.729 million tourists visited Montenegro, accounting for 15.367 million overnight stays. Foreign visitors accounted for 95.8% of all overnight stays, and coastal resorts accounted for 92.6%, underscoring the critical importance of Budva and other coastal cities to the country’s tourism economy.
The growth in tourist traffic is already having an impact on Budva’s revenues. From January through August 2026, revenue from the tourist tax collected by the city’s tourism organization reached a record 2.477 million euros, which is 6% more than the previous year. In July, revenue increased by 16%, and in August, by 13%.
Budva remains one of Montenegro’s main tourist centers and is particularly popular among citizens of Serbia, Russia, Ukraine, and countries in Central and Western Europe. At the same time, the rapid growth in tourist arrivals from Poland, Italy, the Netherlands, and the United Kingdom indicates a gradual reduction in the resort’s dependence on a few traditional markets.
The Ukrainian Corporation for Viticulture and Winemaking “Ukrvinprom” and the state-owned “Ukrgasbank” have signed a cooperation agreement aimed at supporting the development of the Ukrainian wine industry, implementing joint projects, developing wine tourism, and introducing modern financial instruments for companies in the industry, the corporation reported.
As Ukrvinprom CEO Volodymyr Kucherenko stated in a comment to Interfax-Ukraine, the goal of the agreement is to create opportunities for further cooperation and provide winemakers with access to the bank’s financial instruments.
The agreement does not specify a fixed amount of funding. Industry enterprises will have access to the bank’s financial instruments as needed and within the framework of specific projects, in accordance with the terms of the bank’s programs.
“It is important to us that this particular agreement opens up an additional tool to support our winemakers and industry enterprises. You will see concrete results in certain areas of this cooperation, I think, in the very near future—even before the end of this year,” he said.
According to Kucherenko, the collaboration will also encompass the development of wine tourism and the preservation of Ukraine’s winemaking cultural heritage.
“We see the need to revive, preserve, study, and restore the so-called Mazepa Wine Cellar. We also see other areas that we are currently exploring. We hope that with the help of ‘Ukrgasbank’ and other patrons, we will be able to revive our Ukrainian winemaking heritage. And not only revive and preserve it, but also build upon the achievements of our winemakers,” Kucherenko noted.
He added that “Ukrvinprom” is open to cooperation with all market participants. In the first phase, the corporation plans to help its members gain access to special programs developed jointly with the bank, as well as to inform market participants about available opportunities.
The agreement was signed on September 18 during the 5th International Forum “Ukrainian Wine—Part of the World’s Cultural Heritage: From Trypillia to the Present Day” in Kyiv. One of the forum’s topics was financing opportunities for investments in winemaking and wine tourism.
The Republic of South Africa has included Ukraine in the list of countries whose citizens can apply for an Electronic Travel Authorisation (ETA) to enter the country, the Embassy of Ukraine in the Republic of Mozambique reported.
The innovation allows Ukrainian citizens to submit an application remotely without personally visiting the South African embassy or a visa center. The applicant must register in the electronic system, complete the application form, upload the necessary documents and a photograph.
According to the Ukrainian diplomatic mission, after submission of a complete package of documents, the application should be processed within no more than 24 hours.
At the current stage, ETA is available to Ukrainians for trips to South Africa for tourism or private purposes. The maximum duration of stay under such an authorisation is up to 90 days.
The issued electronic entry authorisation can be used within 180 days from the date of issuance.
An application can be submitted on the official website of the Department of Home Affairs of the Republic of South Africa: South African ETA. The official system confirms the possibility of applying for an Electronic Travel Authorisation online.
At the same time, at the initial stage, ETA cannot be used at all border crossing points. Entry with an electronic authorisation is available through four international airports in the country: O. R. Tambo International Airport in Johannesburg, Cape Town International Airport, Lanseria International Airport and King Shaka International Airport in Durban.
These airports are equipped with the necessary systems for checking electronic authorisations and passengers’ biometric data.
The embassy recommends that Ukrainians additionally check the current ETA requirements and the conditions for entry into South Africa before traveling, as the procedure for using the electronic system may change as it is further implemented.
The introduction of ETA significantly simplifies the organization of tourist and private trips by Ukrainians to South Africa, since previously obtaining permission required going through the traditional visa procedure.
Miroslav Bojchin, Chairman of the Board of PJSC “European Travel Insurance,” was named the winner in the “Insurance Market Leader of the Year” category as part of the 30th anniversary nationwide “Person of the Year 2025” program.
Boychin has been working in the international insurance business for over 20 years. He holds three advanced degrees, including in foreign languages, finance, and management. He began his professional career in government agencies and has worked in the insurance industry since 1996.
Since 2005, Boychin has worked for the international insurance groups Generali, Munich Re, and EIG. In 2006, he became the head of “European Travel Insurance,” which specializes in travel insurance. Since 2021, he has also served as chairman of the supervisory board of the insurance company “Euroins Ukraine.”
Under Boychin’s leadership, “European Travel Insurance” has strengthened its position in the Ukrainian travel insurance market and expanded its customer base. According to the company, the number of its insured customers exceeded 1 million in 2025.
The company specializes in insurance for travelers going abroad, medical and travel insurance, as well as travel-related insurance products. “European Travel Insurance” is a member of ITIA, an international group of specialized travel insurers that brings together companies from several countries.
The company notes that in recent years, one of its key priorities has been adapting its insurance products to changes in the travel patterns of Ukrainians, growing demand for medical care abroad, and new risks associated with martial law.
In addition to its insurance activities, “European Travel Insurance” participates in social and charitable initiatives, including providing funds to support Ukrainian military personnel.
The nationwide “Person of the Year” program has been held in Ukraine since the 1990s and annually honors representatives from business, government, culture, sports, and other fields. In 2025, the program was held for the 30th time.
Open4business is the program’s information partner.
On September 11, 2026, in the Romanian city of Turda, located in Transylvania near Cluj-Napoca, the ancient Roman castrum of Potaissa—one of the most significant military fortresses of Roman Dacia—was officially opened to the general public. Prior to this, following the completion of restoration work, the site had been accessible primarily to organized groups.
The castrum was built around 168–170 CE for the 5th Macedonian Legion, which was deployed to Dacia during the reign of Emperor Marcus Aurelius. The military base covered an area of about 23.4 hectares, measured approximately 573 by 408 meters, and was designed to house several thousand Roman soldiers.
In 2024, Potaissa was inscribed on the UNESCO World Heritage List as part of the serial site “Frontiers of the Roman Empire—Dacia.” The entire Romanian complex comprises 277 individual sites of the ancient Roman defensive system, stretching over 1,000 km.
The project to restore and adapt the castrum for tourism has been in the works since 2016; the agreement for European funding was signed in 2018, and the main work was completed in 2024. According to the Turda City Hall, the final cost of the restoration work amounted to 22.97 million lei excluding VAT, while the total investment, including other expenses, was estimated at approximately 30 million lei, or about 6 million euros. Most of the funding came from European funds.
For visitors, the remains of the Principia Legion command building, Roman roads, bastions, gates, and thermal baths have been restored and preserved. The tour of the ancient baths is organized in a particularly unusual way: a protective structure has been built over the archaeological remains, featuring a system of suspended walkways with a total length of about 230 meters, allowing visitors to view the ruins from above without damaging them.
At the same time, a significant portion of Potaissa still remains underground. Archaeologist Sorin Nemeti told Romania’s ProTV that of the nearly 24 hectares, about 1 hectare has actually been excavated to date. Archaeologists already have an idea of the complex’s underground layout, but a complete study of such a site could take many more decades. Thousands of artifacts related to the daily life of Roman soldiers have been discovered during the excavations.
For Ukrainian tourists, Potaissa is relatively close. From the Romanian side of the Porubne–Siret border crossing to Turda, it is about 338 km by road. The distance from Lviv is approximately 480 km, and from Kyiv—about 830 km by road. Travel time depends significantly on border crossing wait times.
The most practical route from Ukraine is by car via Chernivtsi and the Porubne–Siret border crossing, then through Suceava toward Transylvania and Turda. Without a car, you can take a bus via Suceava and Cluj-Napoca. The nearest major international airport is in Cluj-Napoca, about 39 km from Turda; buses run from the airport to the city, and the trip takes about 20–40 minutes. Since Ukrainian airspace is currently closed to civilian aviation, this option is primarily relevant for travelers arriving in Romania from other European countries.
The number of foreign tourists who visited Spain in July rose by 4.6% year-over-year, reaching 11.539 million people, according to the National Institute of Statistics (INE).
This is a record high for any month since records began in 1995.
The largest number of tourists last month came from the United Kingdom—nearly 2.2 million—followed by France (1.6 million) and Germany (1.2 million).
The number of visitors from other European countries rose by 10% to 1.12 million.
The Balearic Islands welcomed the most tourists (2.57 million), followed by Catalonia (2.37 million), Andalusia (1.69 million), and the Valencian Community (1.63 million).
Total spending by visitors to the country in July rose by 10.9% year-over-year, to EUR 18.22 billion, or an average of EUR 1,579 per person.
From January through July, tourist arrivals to Spain rose by 4.6%, to approximately 58.1 million people. This is also a record figure for that period. Foreign tourists spent EUR82.05 billion in the country over the seven-month period.
