Jordan occupies a moderate position in the perception of Ukrainian society—without any strong positive or negative emotions. This is evidenced by the results of a sociological survey conducted by Active Group in partnership with the Experts Club think tank in April 2025.
According to the survey, 65.8% of respondents expressed a neutral attitude toward Jordan — one of the highest rates among countries outside Europe. A positive attitude was declared by 12.5% of Ukrainians (10.7% — mostly positive, 1.9% — completely positive), negative — 12.9% (9.7% — mostly negative, 3.2% — completely negative). Another 8.8% abstained from answering.
“Ukrainians generally do not have a formed image of Jordan — it is mostly associated with regional affairs in the Middle East, but is not the subject of deep public interest. This explains the high proportion of neutral responses,” said Oleksandr Pozniy, co-founder of Active Group.
These data create opportunities for the development of new areas of Ukrainian-Jordanian cooperation, primarily in the cultural and humanitarian contexts.
The presentation of the study is available at the link.
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Pozniy, SOCIOLOGY, URAKIN
