Business news from Ukraine

Business news from Ukraine

Ukrainians’ attitude toward Brazil: balance between neutrality and positivity

11 May , 2025  

According to a survey conducted by Active Group in cooperation with the Experts Club think tank, Ukrainians’ attitude toward Brazil is mostly positive or neutral.

51.8% of respondents chose a neutral position, while 33.3% expressed a positive attitude (of which 26.9% said “mostly positive” and 6.4% said “completely positive”). A negative attitude was recorded in 9.3% of respondents, of which 8.0% were “mostly negative” and 1.3% were “completely negative.”

“Brazil is associated with vibrant cultural events, football, and natural wonders, which creates a generally positive image. However, geographical distance and weak interaction at the intergovernmental level lead to a significant proportion of neutral perceptions,” comments Maksim Urakin, candidate of economic sciences and founder of the Experts Club information and analytical center.

Ukrainians mostly maintain a neutral or positive attitude toward Brazil. At the same time, a significant proportion of respondents were unable to give an assessment, which indicates the potential for forming a stable image of the country in the mass consciousness.

The presentation of the study is available at the link.

 

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