According to Serbian Economist, 815,916 tourists visited the Budva Riviera in Montenegro from January through August 2026, a 17% increase compared to the same period last year, with Ukrainians remaining one of the most prominent groups of foreign visitors to the resort.
This was reported by Milan Tičić, director of the Budva Tourism Organization, in an interview with the Montenegrin publication Vijesti, published on September 18. According to him, tourists from 205 countries visited Budva over the course of eight months.
Serbia and Russia remain the resort’s largest traditional markets. The number of tourists from Serbia has increased by approximately 19% since the beginning of the year, while the flow of Russian tourists has grown by as much as 34%.
Some Western European markets are growing even faster in 2026. The number of visitors from Poland increased by 83%, from Italy by 59%, from the Netherlands by 51%, from Spain by 46%, from the United Kingdom by 25%, and from Germany and France by approximately 15%. Thus, the geography of foreign tourism in Budva is gradually diversifying, although Serbian and Russian tourists still hold the leading positions.
Ukrainians are also among the key tourist groups. According to data from the Budva Tourism Organization, during the peak season on August 7, 2026, Ukrainian citizens were among the top ten largest groups of guests in group accommodations, alongside tourists from Serbia, Russia, Israel, the United Kingdom, Germany, Bosnia and Herzegovina, and Poland.
In the private sector, Ukrainians’ presence is even stronger. In early August, they were the fourth-largest group after tourists from Serbia, Russia, and Bosnia and Herzegovina. In hotels and group accommodations, Ukrainians also consistently ranked among Budva’s top ten source markets.
By the end of August, the pattern remained similar. Among the most numerous guests at hotels and other collective accommodations, the Tourism Organization listed tourists from Serbia, Russia, Israel, the United Kingdom, Bosnia and Herzegovina, Ukraine, Germany, Poland, Turkey, and China.
The importance of the Ukrainian market is also confirmed by Montenegro’s national statistics. According to MONSTAT, in 2025, Ukrainians accounted for 4.3% of all overnight stays by foreign tourists in the country, tying with tourists from Turkey in this regard. The largest shares of overnight stays were accounted for by visitors from Serbia (23.4%), Russia (16.4%), Bosnia and Herzegovina (8.1%), and Germany (4.6%).
In the segment of private apartments and other private accommodations, the share of Ukrainians was even higher—4.7% of all overnight stays by foreign visitors. Serbian tourists accounted for 25.6%, Russian tourists—22.1%, citizens of Bosnia and Herzegovina—9.4%, and Turkish tourists—4.9%. At the same time, 94.8% of all overnight stays in Montenegro’s private sector occurred specifically at seaside resorts.
In 2025, a total of 2.729 million tourists visited Montenegro, accounting for 15.367 million overnight stays. Foreign visitors accounted for 95.8% of all overnight stays, and coastal resorts accounted for 92.6%, underscoring the critical importance of Budva and other coastal cities to the country’s tourism economy.
The growth in tourist traffic is already having an impact on Budva’s revenues. From January through August 2026, revenue from the tourist tax collected by the city’s tourism organization reached a record 2.477 million euros, which is 6% more than the previous year. In July, revenue increased by 16%, and in August, by 13%.
Budva remains one of Montenegro’s main tourist centers and is particularly popular among citizens of Serbia, Russia, Ukraine, and countries in Central and Western Europe. At the same time, the rapid growth in tourist arrivals from Poland, Italy, the Netherlands, and the United Kingdom indicates a gradual reduction in the resort’s dependence on a few traditional markets.
