Business news from Ukraine

Ukrainian fruit and vegetable producers presented a unified national booth at the international Fruit Attraction 2026 exhibition, which is taking place October 6–8 in Madrid, according to Volodymyr Pechko, honorary chairman of the “UKRSADVINPROM” public association.

According to him, Ukraine’s participation in the exhibition has not only promotional but also practical export significance, as it gives producers the opportunity to work directly with international buyers, importers, retailers, and distributors.

“For Ukrainian producers, this is an opportunity to directly present their products to international buyers, find new partners, establish export contacts, and demonstrate that the Ukrainian horticulture and berry sector continues to operate, develop, and enter international markets even amid the war,” Pechko noted.

Fruit Attraction is one of the largest international trade shows in the fruit and vegetable sector. It is organized by IFEMA MADRID and FEPEX. In 2026, the exhibition will be held for the 18th time and has brought together approximately 2,500 companies from 78 countries. The exhibition covers 162,000 square meters, and organizers expect over 121,000 trade visitors from more than 150 countries.

The Ukrainian national pavilion features “Vitamin 2025,” the “Gadz” farm, “Agrarian Company 2004” LLC, “Gribnyi Biznes” LLC, “Alta Kraina,” the “Korsun” agricultural firm, the “Vladam” farming enterprise, the “Yu-Food” public association, and the “UKRSADVINPROM” public association.
The national pavilion is organized by the “UKRSADVINPROM” Public Association, headed by Volodymyr Pechko. The organization represents the interests of Ukrainian producers in the horticulture, berry, grape, winemaking, and nut sectors.

According to Pechko, participation in such international events allows not only individual companies to be represented but also helps shape a cohesive image of Ukraine as a reliable producer and exporter of high-quality agricultural products.
The national pavilion was organized with the support of the International Trade Centre as part of the EU4Business project, funded by the European Union, under the patronage of the relevant Ukrainian ministries and the Embassy of Ukraine in Spain.

Fruit Attraction is being held in Madrid from October 6 to 8. The exhibition covers the entire fruit and vegetable supply chain—from the production of fresh fruits and vegetables to processing, packaging, logistics, technology, and international trade.