More than 15% of Ukrainians noticed that the cost of medicines increased by more than 50% during 2024-2025, while 52% of Ukrainians noted a 20%-50% increase in the cost of medicines.
According to Alexander Pozniy, director of the research company Active Group, this is evidenced by the results of a survey conducted by Active Group and the Experts Club analytical center in early February and presented to Interfax-Ukraine on Friday.
Pozniy noted that a third of those surveyed said that medicine prices had remained almost unchanged, while 2.6% said that they had even decreased.
“In general, it can be noted that the cost of medicines has risen quite significantly, and this is noted by almost the absolute majority (of respondents),” he said, explaining that medicines account for about 10-20% of the household budget, which is why the price increase is so noticeable.
Pozniy noted that, according to the survey, when buying medicines, 25% of Ukrainians pay attention to price, while 24.5% pay attention to effectiveness.
“That is, slightly more than half pay attention to the combination of price and effectiveness of the selected medicines. Therefore, people try to find the optimal combination that would provide the best effect and the least financial burden in terms of treatment,” he said.
In addition, Pozniy said that 28.4% of respondents prefer Ukrainian medicines, while 33.4% prefer imported ones. For 38% of respondents, the country of origin of the drugs does not matter.
According to the results, 31.4% of respondents believe that using electronic prescriptions is very convenient, 44% believe it is somewhat convenient, 18.7% believe it is somewhat inconvenient, and only 5.9% believe it is very inconvenient.
For his part, Maksim Urakin, founder of the Experts Club information and analytical center, noted that the price of medicines is a key factor for Ukrainian citizens.
“Against this backdrop, it is particularly important how state mechanisms for reimbursement and compensation for the cost of medicines work. There is a state reimbursement program, but only 13% of Ukrainians use it. Therefore, reimbursement needs to be promoted among citizens,” he said.
The survey was conducted on the SunFlowerSociology online panel using a representative sample on February 11-12, 2026. The survey involved 1,000 respondents from a representative sample in all regions of Ukraine, except for the temporarily occupied territories.
ACTIVE GROUP, EXPERTS CLUB, MEDICINE, Pozniy, REFORM, URAKIN
