Business news from Ukraine

Egypt is a country that Ukrainians perceive as mostly neutral, with a slight positive bias. This is evidenced by the results of a sociological survey conducted by Active Group in collaboration with the Experts Club think tank in April 2025.

According to the survey, 68.2% of respondents expressed a neutral attitude toward Egypt, which is one of the highest figures among all countries. A total of 17.6% of Ukrainians have a positive attitude toward this country (13.8% mostly positive, 3.7% completely positive), while 7.1% have a negative perception (6.0% mostly negative, 1.1% completely negative). Another 7.1% of respondents abstained from answering.

“Egypt is traditionally associated in Ukraine mainly with tourism, but it has no significant political or humanitarian presence in the context of the war. This explains the high level of neutrality,” commented Oleksandr Pozniy, co-founder of Active Group.

In turn, Maxim Urakin, founder of Experts Club, noted that Egypt has been one of our country’s most profitable trading partners for many years, based on the positive trade balance. However, according to the expert, trade is currently a secondary factor in the minds of Ukrainians compared to moral and political support in the international arena.

At the same time, the neutral-positive perception of Egypt opens up opportunities for deeper cooperation at the diplomatic and cultural levels if the parties so desire.

The presentation of the study is available at the link.

Among all countries covered by the sociological survey, Algeria turned out to be one of the least known to Ukrainian society, as evidenced by a record high level of neutral responses. These results were published by Active Group in partnership with the Experts Club think tank in April 2025.

According to the survey, 73.6% of Ukrainians said they had a neutral attitude toward Algeria. Only 8.2% of respondents have a positive opinion of the country (6.5% mostly positive, 1.7% completely positive), while 8.8% expressed a negative opinion (6.4% mostly negative, 2.4% completely negative). Another 9.3% were unable to answer.

“Algeria remains terra incognita for most Ukrainians — a country about which there is a lack of information in the Ukrainian media, which explains the extremely high level of neutrality,” said Maxim Urakin, founder of Experts Club.

These results demonstrate the potential for developing intercultural dialogue, but also point to the limited diplomatic and humanitarian presence of Algeria in Ukraine.

The presentation of the study is available at the link.

Against the backdrop of pan-European support for Ukraine, Ukrainians’ attitude towards Slovakia remains controversial. These data were published in April 2025 based on the results of a study conducted by Active Group and the Experts Club analytical center.

According to the survey, only 19.8% of Ukrainians have a positive attitude toward Slovakia (16.4% — mostly positive, 3.4% — completely positive). At the same time, 34.6% of respondents expressed a negative attitude (27.3% — mostly negative, 7.3% — completely negative). The majority of respondents (41.5%) chose a neutral position, while another 4.1% were undecided.

“Despite geographical proximity and some humanitarian support, public opinion on Slovakia has been shaped by political fluctuations and weak communication on issues related to aid to Ukraine,” said Maxim Urakin, founder of Experts Club.

The survey emphasizes that even neutral or allied countries can lose trust if they do not support it with active actions and a public position.

The presentation of the study is available at the link.

Despite Poland’s long-standing support for Ukraine and its assistance to millions of refugees, Ukrainians’ perceptions of Poland are mixed. This is evidenced by the results of a sociological survey conducted by Active Group in cooperation with the Experts Club think tank in April 2025.

62.8% of respondents expressed a positive attitude towards Poland (41.3% — mostly positive, 21.5% — completely positive). However, the negative perception rate is relatively high — 12.9% (11.0% — mostly negative, 1.9% — completely negative). Another 22.1% of respondents remain neutral, and 2.2% are undecided.

“This result reflects a complex set of factors, ranging from a high level of gratitude for assistance to periodic tensions in the political and information spheres. Neighbourhood always carries both the potential for partnership and the risk of misunderstanding,” commented Maxim Urakin, founder of Experts Club.

Despite everything, Poland remains among the countries with a high level of trust in Ukrainian society, but at the same time needs to maintain its image in the long term.

The presentation of the study is available at the link.