According to a survey conducted by Active Group and Experts Club, 26.7% of Ukrainians expressed a positive attitude toward India (21.7% — mostly positive, 5.0% — completely positive), while 12.0% expressed a negative attitude. The vast majority (55.3%) have a neutral attitude, which indicates that there is no established image of this country in the mass consciousness of Ukrainians.
“India is perceived as a country with a huge population, a dynamic economy, and a deep cultural heritage. At the same time, it is informationally distant from Ukrainian consumers, which creates a significant level of neutrality and low emotional coloring in its perception,” comments Maksim Urakin, PhD in Economics and founder of the Experts Club information and analytical center.
India remains a promising partner for the development of humanitarian and economic ties, but needs a more active information presence in Ukraine to form a clearer positive image.
The presentation of the study is available at the link.
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Pozniy, SOCIOLOGY, URAKIN
