Difficult wartime has affected both the purchasing power of Ukrainians and their behavioral habits. Due to frequent air raids, people prefer to make large-scale weekly purchases, but they prefer to see basic products of the economy segment and preferably of domestic production in their shopping carts. Toilet paper is always among the most necessary purchases. And how can you not make a mistake in choosing it?
Saving money can be expensive
Almost every consumer has experienced the disappointment of buying an ordinary roll of toilet paper at least once in their lives. A wrapper that couldn’t withstand transportation even in a hand-held shopping bag, a paper web that was not intact, pieces of waste paper left over from poor recycling, skin staining from using a colored product – and this is just a partial list of troubles that a buyer can get when purchasing a cheap product of dubious quality. But it’s not just about negative emotions from a bad purchase, as such paper can cause serious health problems for the user. Allergies, dermatitis, and even infections are the consequences of using low-quality toilet paper that require long and expensive treatment.
It is no coincidence that Obukhov 65 is a popular brand, as the Kyiv Cardboard and Paper Mill (KCPK) of the Austrian Pulp Mill Holding, where this toilet paper is manufactured, carefully monitors the safety of the most popular product.
An interesting fact: Today, about 1 million rolls of Obukhov 65 are produced daily at the plant.
The company has an integrated quality management system in place, and independent audits are conducted annually, including food safety audits, so the plant guarantees the safety of all its products. Compliance with European and national requirements is confirmed by the relevant certificates, and the waste paper processed into the base paper, the original product of the plant, undergoes 7 stages of purification.
Brand protection is a matter of honor and health
Kyiv KPK spends a lot of effort and money to protect its product from counterfeiting. After all, it is not only about the company’s reputation, but also about the safety of consumers who have been preferring the proven brand and trusting the manufacturer of Obukhiv 65 for decades.
An interesting fact: In their requests for assistance from Kyiv Cardboard and Paper Mill, charitable and public organizations, medical and educational institutions, volunteers and the military most often ask for Obukhov 65 toilet paper.
The company is responsible for ensuring that consumers receive a quality product. However, it is the buyer’s responsibility to pay attention to important details that will help him or her recognize the real Obukhov 65 from the fake:
– the wrapper is made of thin label paper with a characteristic rustle, has clear printing, without smudges of paint;
– the label indicates the manufacturer as PJSC “Kyivsky KPK”, depicts a roll with the company’s logo, and has a barcode and QR code that are easily scanned;
– the date of production must be indicated, and it differs by up to a minute on each roll. Usually, counterfeiters, if they do indicate the date, use the same time everywhere;
– the winding of the roll should be sufficiently tight, all rolls should be of the same shape, height and diameter.
Clear benefits at a reasonable price
There is a quite logical explanation for the fact that consumers of sanitary products in the economy segment prefer Obukhov 65 toilet paper, because, in addition to safety and reasonable price, they receive a number of additional benefits:
– Obukhov 65 is made of recycled paper, so by constantly buying these rolls, consumers save trees from being cut down, thus contributing directly to environmental protection and supporting the philosophy of sustainable consumption;
– by choosing the original Obukhov 65, the buyer takes care of his or her wallet, because this paper is economical and not only because of the price. A roll of Obukhov 65 lasts much longer than any other similar product;
– Obukhov 65 is a purely Ukrainian product, so by purchasing it, the consumer supports the domestic manufacturer, thus making a contribution to supporting our country’s economy, which is extremely important in wartime.
Therefore, it is hard to disagree that Obukhov 65 has maintained its reputation as a “people’s brand” for decades, and it is well deserved, as it meets not only modern requirements for sanitary products, but also the most daring expectations of its consumers, not only in Ukraine but also far beyond its borders.
Kyiv Cardboard and Paper Mill, Obukhov 65, Pulp Mill Holding
Since the beginning of the year, the State Enterprise “Forests of Ukraine” has shipped more than 700 thousand cubic meters of wood, which is 60% more than in the same period in 2023, said the company’s CEO Yuriy Bolokhovets.
“After a period of stagnation, sales have revived. The stocks have decreased. The volume of contracted timber at the first quarter auctions has already exceeded 2 million cubic meters,” he wrote on Facebook and added that additional auctions will last until March.
According to him, the amount of contracts for the first quarter has already reached almost UAH 4.1 billion and surpassed the figure for unprocessed wood for the same period last year.
At the same time, Mr. Bolokhovets pointed to the rise in timber prices. Currently, its price averages UAH 2.1 thousand per cubic meter. According to the state enterprise’s experts, after the sale of firewood, it will drop to about 1.9 thousand UAH/cubic meter (in the fourth quarter of last year, the average price was 1.75 thousand UAH/cubic meter).
“Two weeks ago, I talked about the difficult situation on the market, the decline in demand due to the blocking of exports through the western borders. I said that despite all the negative forecasts, I was optimistic. Not much time has passed. The anti-crisis measures taken are working,” the CEO said.
Mr. Bolokhovets said that the company has tightened control over contract compliance. If a tree is put up for auction and purchased, the branch manager must ensure that it is harvested and shipped according to the agreed delivery schedule. The entire volume of unsold timber is immediately put up for additional bidding without delay.
“In order to avoid the accumulation of residues and loss of quality, the plan for firewood harvesting is timely adjusted in accordance with the concluded contracts,” the top manager summarized.
As reported, Ukraine launched a forestry reform in 2016. As part of it, the sale of unprocessed timber at electronic auctions has already been introduced. Since 2021, an interactive map of wood processing facilities has been operating in a test mode in a number of regions.
The industry has implemented the Forest in a Smartphone project, which contains a list of logging tickets for timber harvesting and allows you to check the legality of logging on the agency’s online map.
On June 1, 2023, Ukraine launched a pilot for the electronic issuance of logging tickets and certificates of origin of timber. In addition, the State Enterprise “Forests of Ukraine” has launched a pilot project to procure timber harvesting services through the electronic platform Prozorro.
Ukraine’s public debt to GDP ratio from 2009 to 2023 (UAH mln)
Source: Open4Business.com.ua and experts.news
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Samsung Electronics Ukraine is launching sales of new Galaxy S24 series smartphones, which have received an impressive number of pre-orders thanks to the revolutionary capabilities of Galaxy AI. The new Galaxy S24 devices have received twice as many pre-orders as the previous S23 version globally and in Ukraine in particular. Moreover, more than 65% of consumers in the world have chosen the most premium model – Galaxy S24 Ultra, while in Ukraine this figure is 69%.
“The Galaxy S24 series is the first step towards a new era of AI smartphones that outperform conventional phones,” said Tae Moon-roh, President and Head of Mobile eXperience, Samsung Electronics. “Galaxy AI will forever change the way people interact with the world, as it is designed to become an integral part of our daily lives. We can’t wait to see how our users will enhance their daily lives with Galaxy AI, opening up endless possibilities.”
Galaxy AI offers innovative and practical AI features that will transform the way we communicate and create, and help us explore the world. From Live Translate and Chat Assist for instant translation for barrier-free communication, to the new standard for search with Google’s Circle to Search1, AI will enhance the smartphone experience offered by Galaxy S24. The new ProVisual Engine image processor and a set of AI tools for the camera will allow you to unleash your creativity and realize your ideas – from shooting images with new zoom capabilities to editing with generative AI.
Samsung is continuing to improve the new AI features so that users can enjoy these unique capabilities. In addition to the 13 languages that are already available in AI features, users will get more language packs. In addition, most of the Galaxy AI features will also be extended to previous models through software updates, including the Galaxy S23, S23 FE, Fold5, Flip5 smartphones and Tab S9 tablet. And finally, Samsung is committed to extending the life cycle of its smartphones, so the Galaxy S24 series will now have seven generations of operating system updates and seven years of security updates.
Starting February 7, Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 will be available to users both in partner stores and on the official Samsung online store. The Galaxy S24 Ultra is available in the following colors: Titanium Gray, Titanium Black, Titanium Purple, and Titanium Yellow. The Galaxy S24+ and Galaxy S24 devices are available in onyx black, marble gray, cobalt purple and amber yellow.
Prices start from:
– 57,999 UAH for Galaxy S24 Ultra
– 46,999 UAH for Galaxy S24+
– 37,999 UAH for Galaxy S24
To learn more about the Galaxy S24 series, please visit
– samsung.com/ua
– news.samsung.com
About Samsung Electronics Co., Ltd.
Samsung brings cutting-edge ideas and advanced technologies to life, inspiring people and shaping the future of the consumer market through smartphones, TVs, wearables, tablets, home appliances, medical devices, networking systems, memory solutions, semiconductors, foundries, and LED solutions. For the latest company news, please visit Samsung Newsroom at news.samsung.com.