Business news from Ukraine

Business news from Ukraine

Saudi Arabia in eyes of Ukrainians: resource power and cultural distance

11 May , 2025  

A survey conducted by Active Group and Experts Club shows that 58.1% of Ukrainians have a neutral attitude toward Saudi Arabia, while another 7.1% were unable to give a clear answer. This indicates a lack of deep emotional associations with this country in the mass consciousness.

At the same time, 25.2% of respondents have a generally positive attitude toward Saudi Arabia (21.9% — mostly positive, 3.4% — completely positive). A negative attitude was expressed by 9.5% of respondents (7.5% — mostly negative, 2.1% — completely negative).

“Saudi Arabia is associated with wealth, oil resources, and cutting-edge technological megaprojects. However, at the same time, cultural distance, limited rights, and a closed society create a mixed perception. The positive attitude is primarily due to the country’s active peacemaking position in the war,” comments Maxim Urakin, PhD in Economics and founder of the Experts Club information and analytical center.

The neutral and cautious attitude of Ukrainians towards Saudi Arabia shows that the country’s economic attractiveness does not always outweigh cultural stereotypes and a lack of deep contacts.

The presentation of the study is available at the link.

 

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