Canada ranked first in terms of the balance of positive and negative attitudes among Ukrainians among Ukraine’s 50 largest trading partners, while China, which leads in trade turnover, received the lowest indicator, and attitudes toward Poland deteriorated significantly, according to the results of a study by Active Group and the Experts Club information and analytical center.
According to the published ranking, the balance of positive and negative assessments of Canada amounted to plus 73.8 percentage points. It was followed by Sweden – plus 70.6 p.p., the Netherlands – 69.7 p.p., Finland and Norway – 69.3 p.p. each, France – 69.1 p.p., Italy – 67.1 p.p., Lithuania – 65.9 p.p., Switzerland and the United Kingdom – 65.6 p.p. each.
This indicator is the difference between the shares of positive and negative responses. In particular, 76.3% of respondents have a positive attitude toward Canada, 2.5% have a negative attitude, and 19.2% have a neutral attitude.
The worst balance was recorded for China – minus 25.4 p.p.: 18.2% of respondents assess it positively, 43.6% negatively, and 33.9% neutrally. India also has a negative indicator – minus 14.3 p.p., Hungary – minus 12.7 p.p., and Lebanon – minus 9.2 p.p.
Doctor of Sociological Sciences and head of the Kyiv branch of the Sociological Association of Ukraine Olga Bezrukova called China an illustrative example of the gap between the scale of economic interaction and the country’s public image.
“We saw that China is Ukraine’s largest economic partner in terms of total trade turnover, but this is in no way converted into a positive public image. This shows that Ukrainian citizens clearly distinguish between the pragmatism of economic interaction and the overall assessment of a state. Economic dependence and interaction do not equal public sympathy for this country,” she emphasized at a press conference at the Interfax-Ukraine agency on Tuesday.
One of the most noticeable changes was the deterioration in attitudes toward Poland. While in March 2026 the balance of assessments stood at plus 41.7 p.p., in August positive and negative responses were practically equal, with a slight predominance of negative ones. A positive attitude was expressed by 34.6% of respondents, a negative one by 37%, and a neutral one by 25.4%.
“At the beginning of the invasion, Poland was perceived almost as the main partner. We asked about the rapprochement between Ukraine and Poland, political and economic, even about uniting into some kind of common union, and we saw enormous positive results. But here we see: Poland seemingly still remains a key partner, but the idea of unification has already been forgotten, and we see stable negativity,” said Active Group founder Andriy Yeremenko.
He linked the deterioration in assessments to the position of part of the Polish authorities, which he considers anti-Ukrainian.
At the same time, the balance of attitudes toward Hungary improved from minus 33.6 p.p. in March to minus 12.7 p.p. in August, although negative assessments still prevail. For the United States, the indicator rose from plus 19.4 to plus 38.4 p.p. Some 55% of respondents have a positive attitude toward the United States, 16.6% a negative attitude, and 25.6% a neutral attitude.
When asked who contributes most to achieving peace in Ukraine, 44.6% of respondents named European Union countries, 25.2% the United States, 23.3% the United Kingdom, 4.1% China, 1.8% India, and 1% Brazil. Regarding priority development of trade and economic relations, 69.9% chose EU countries and the United Kingdom, 11.9% the United States, and 8.4% China.
According to Bezrukova, assessments of the U.S. role in achieving peace remained relatively stable throughout the three waves of the study.
“General sympathy toward a country and an assessment of its functionality at the international level are related but not identical things. Images of countries are multidimensional. A person may change their emotional attitude toward a state but continue to recognize its international weight,” the sociologist explained.
Another model, she said, is demonstrated by India: 48.3% of respondents express a neutral attitude toward it, but among formed assessments negative ones prevail – 31.5% versus 17.2% positive.
The economic indicators were presented by Experts Club founder, deputy director of the Interfax-Ukraine agency and PhD in Economics Maksym Urakin. According to State Customs Service data cited by him, in the first half of 2026 Ukraine’s trade turnover amounted to $70.3 billion, exports to $21 billion, and imports to $49.3 billion. The negative balance of trade in goods reached $28.3 billion.
“If we compare this with the first half of 2025, there was also an imbalance then, but now exports have increased by approximately 5%, while imports have risen by almost 30%. That is, the deficit increased by more than $10 billion over the year. Therefore, it is very important for us to analyze our main partners,” he emphasized.
According to the materials presented, trade turnover with China in January-June amounted to about $14.68 billion. Ukraine exported $778 million worth of goods to China and imported $13.90 billion, forming a deficit of approximately $13.12 billion. Poland remained the largest buyer of Ukrainian goods, with a volume of $2.38 billion. Türkiye ranked second among export markets with $1.78 billion, and Italy third with $1.28 billion.
In terms of total trade volume, China is followed by Poland – $7.05 billion, Türkiye – $4.90 billion, Germany – $4.48 billion, and the United States – $3.07 billion. Yeremenko highlighted Türkiye as an example of a combination of significant trade turnover and predominantly positive perception: 52.3% of respondents have a favorable attitude toward it, while 7.4% have a negative attitude.
Urakin separately drew attention to partners with which trade provides Ukraine with a positive balance. In the first half of the year, the largest was with Spain – $578.1 million, Egypt – $527.1 million, and Moldova – $467.2 million. They were followed by Algeria – $309.2 million, the Netherlands – $221.5 million, and Lebanon – $220.5 million. Libya, Tunisia, Iraq, and Yemen also entered the top ten.
At the same time, neutral attitudes prevail toward a number of these partners. Egypt is assessed neutrally by 61.3% of respondents, Algeria by 65.8%, and Tunisia by 67.3%. Participants in the press conference linked this to insufficient awareness among Ukrainians about these countries and emphasized the need for more active economic and public diplomacy.
“It is necessary to develop not only general awareness better. First of all, business associations, the Ministry of Economy and the Ministry of Foreign Affairs need to work to develop bilateral relations and improve the balance. In conditions where Ukraine already lacks financing and we live, essentially, at the expense of external borrowing, cooperation should be expanded with countries where we can have a positive balance,” said Active Group director Oleksandr Pozniy.
Urakin recommended that embassies accredited in Ukraine ensure full communication in the Ukrainian language, openness to the media, and regular reporting on the results of cooperation.
“The first recommendation is to regularly show concrete deeds, concrete actions, the presence here of foundations, embassies, teams, diplomats in the humanitarian sphere and in science. Second, to be open to questions and requests from the media and the public. We also need to use our sociology to draw conclusions and cement our relations, primarily trade relations,” he added.
This is the third wave of the study; the previous ones were conducted in August 2025 and March 2026. The survey was conducted in August 2026 using self-completed online questionnaires in the SunFlowerSociology panel. A total of 800 Ukrainian citizens aged 18 and over were surveyed. According to the organizers, the sample is representative by age, gender and region, and the stated maximum theoretical statistical margin of error at a 95% confidence level is 3.5%.
ACTIVE GROUP, CANADA, CHINA, EXPERTS CLUB, POLAND, PUBLIC OPINION, TRADE, UKRAINE, UNITED STATES
A total of 76.7% of Ukrainians consider the system of territorial recruitment and social support centres to be the most affected by corruption.
This is evidenced by the results of a sociological survey conducted by the Politarena publication jointly with the Active Group company on 1 August 2026.
According to the survey, 82.6% of respondents believe that the level of corruption in Ukraine has increased since 2022. A decline was reported by 6.6% of respondents, while 10.8% were unable to decide on an answer.
Compared with January 2023, Ukrainians’ assessments have deteriorated significantly. At that time, 43% of respondents spoke of an increase in the level of corruption, while 33.6% spoke of its decrease.
Territorial recruitment and social support centres ranked first among the structures that Ukrainians consider the most corrupt, with a figure of 76.7%. In October 2024, 71.3% of respondents expressed this opinion.
The judicial system ranked second, with 62.2% of respondents calling it corrupt, compared with 71.2% in 2024. Law enforcement agencies ranked third with 59.1%, compared with 67.7% in 2024.
The Ministry of Defence of Ukraine is considered corrupt by 39.2% of survey participants, the Cabinet of Ministers by 39%, and local self-government bodies by 37.3%.
A total of 30.2% of respondents included President of Ukraine Volodymyr Zelenskyy among corrupt institutions and officials. The Armed Forces of Ukraine were described as corrupt by 18.4% of respondents, while social protection bodies were named by 17.9%.
Research methodology: the study was conducted using the SunFlower Sociology online panel. Method: self-completion of questionnaires by Ukrainian citizens aged 18 and over. Sample: 2,000 questionnaires (representative by age, gender and region of Ukraine). The theoretical margin of error at a confidence probability of 0.95 does not exceed 2.2%. Data collection period: 1 August 2026. Median salary values were calculated among those who provided a substantive response, using linear interpolation within the intervals; the extreme categories were taken as UAH 5,000 (“up to UAH 10,000”) and UAH 150,000 (“over UAH 150,000”).
Canada is among the group of countries that consistently enjoy a high level of positive perception within Ukrainian society. According to the survey results, 76.2% of respondents describe their attitude toward Canada as positive. Specifically, 39.4% of Ukrainians indicated a “completely positive” attitude, while another 36.8% described it as “mostly positive.” This distribution of responses indicates not only broad support but also a deeply entrenched positive image of the country.
At the same time, the level of negative perception of Canada is minimal—only 2.3% (1.4% “mostly negative” and 0.9% “completely negative”). This is one of the lowest figures among all countries included in the study. This result confirms that negative assessments are isolated and do not significantly influence overall perception.
The share of neutral responses is 20.3%, which is a moderate figure. This means that while most Ukrainians have already formed a positive attitude toward Canada, a certain portion of respondents lack sufficient personal experience or information to make a clear assessment. At the same time, only 1.2% of respondents were unable to decide on an answer, which further underscores the high level of certainty in public opinion regarding this country.
Overall, Canada demonstrates one of the most balanced and positive perception profiles: the combination of a high share of “fully positive” assessments with virtually no negativity forms a solid reputation capital. This indicates that the country’s image in Ukraine is based not only on general perceptions but also on a systematic view of Canada as a reliable partner.
“Canada is among those countries toward which Ukrainians have formed not just a positive, but a consistently positive attitude. This is the result of long-term interaction, support, and presence in the Ukrainian information space. In such cases, even neutral responses do not blur the overall picture, but only underscore its consistency,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, Canada ranks among the top countries with the highest level of trust in Ukrainian society. The combination of high positive perception and minimal negativity creates a foundation for further strengthening bilateral relations, particularly in the areas of politics, the economy, and humanitarian cooperation.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Canada ranks 41st in total trade volume of goods with Ukraine, with a figure of $416.2 million.
Imports of Canadian goods are twice as high as Ukrainian exports, resulting in a trade deficit of $139.9 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, CANADA, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
According to the results of a public opinion poll conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, perceptions of Brazil in Ukrainian society show moderately positive trends, although a high level of neutrality remains the key characteristic. Most Ukrainians do not have a clearly formed attitude toward this country, but the share of positive assessments is gradually increasing.
Overall, the positive attitude toward Brazil stands at 29.4%, which is a noticeable increase compared to August 2025 (24.3%). At the same time, 9.8% of respondents chose the “completely positive” option, and another 19.6% selected “mostly positive.” This trend indicates a gradual strengthening of the country’s positive image, although it remains relatively moderate.
At the same time, negative assessments have decreased—from 12.3% to 8.4%. Within the structure of negative perceptions, 7.7% fall under the “mostly negative” category and only 0.7% under “completely negative.” This means that critical perceptions of Brazil in Ukraine are diminishing and are not systemic in nature.
Most telling is the high level of neutrality—58.7% of respondents. This indicates that for most Ukrainians, Brazil remains a country that does not occupy a significant place on the informational or political agenda. The absence of active interaction or regular information flows shapes precisely this model of perception.
Additionally, 3.5% of respondents were unable to determine their position. Combined with neutral assessments, this creates a significant segment of “undecided attitudes,” which could potentially change depending on the development of bilateral relations or the country’s media presence.
From a dynamic perspective, Brazil shows a positive trend: an increase in the share of positive assessments is accompanied by a simultaneous decrease in negative ones. This indicates a gradual improvement in the country’s image in Ukraine, although it is occurring against a backdrop of general inertia in neutral perception.
Overall, Brazil remains a “peripheral” country for Ukrainians in terms of emotional perception, yet with potential for further improvement of its image. The high proportion of neutral assessments means that future changes in perception will largely depend on the level of economic, diplomatic, and informational interaction between the two countries.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Brazil ranks 50th in total trade volume of goods with Ukraine, with a figure of $335.6 million. At the same time, imports from Brazil are nearly four times higher than Ukrainian exports, resulting in a bilateral trade deficit of $193.5 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, BRAZIL, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, perceptions of Mexico in Ukrainian society are characterized by a high level of neutrality and a relatively moderate share of both positive and negative assessments. At the same time, the trend shows a gradual increase in positive attitudes and a simultaneous decrease in negative ones, indicating a cautious normalization of the country’s image.
The total share of positive attitudes toward Mexico stands at 21.5%, of which 5.4% of respondents chose the option “completely positive,” and another 16.1% selected “mostly positive.” Compared to August 2025, this figure has increased (from 19.7% to 21.4%), indicating a gradual strengthening of positive perceptions, although they remain relatively limited.
Negative assessments, conversely, show a decline—from 10.0% to 8.6%. Within the structure of negative attitudes, 7.7% fall into the “mostly negative” category and only 0.9% into the “completely negative” category. This means that while a critical perception of Mexico exists, it is not dominant and is rather moderate in nature.
Neutrality remains the key characteristic of Ukrainians’ attitudes toward Mexico—66.2% of respondents chose this option. Such a high figure indicates the absence of a clearly formed image of the country in the public consciousness. For most respondents, Mexico is neither an important political partner nor a country with distinct emotional significance.
Additionally, 3.7% of respondents were unable to decide on their assessment, which, together with the high proportion of neutral responses, forms a significant segment of “undetermined attitudes.” This means that perceptions of Mexico depend to a large extent on the level of awareness and the country’s presence in the Ukrainian information space.
From a dynamic perspective, the situation appears moderately positive: the increase in positive assessments is accompanied by a simultaneous decrease in negative ones. This may indicate the gradual formation of a more favorable, albeit still weakly expressed, image of the country.
Ultimately, Mexico remains a country with a predominantly neutral perception among Ukrainians, but with a trend toward a slow improvement in its image. The high proportion of neutral assessments creates significant potential for future changes, which will depend on the development of economic, cultural, and informational ties between the countries.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Mexico ranks 49th in total trade volume with Ukraine, which amounts to $350.0 million. At the same time, imports of Mexican goods exceed Ukrainian exports by more than seven times, resulting in a trade deficit of $264.7 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, MEXICO, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
The results of a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center showed that perceptions of Bangladesh in Ukrainian society are characterized by a predominance of neutral assessments and a relatively low level of both positive and negative attitudes. At the same time, compared to the previous survey, there has been a gradual increase in both positive and negative assessments, indicating a certain intensification of perceptions of this country.
The overall share of positive attitudes stands at 13.0% (specifically, 4.4% “completely positive” and 8.6% “mostly positive”). This is a relatively low figure, indicating a limited level of emotional engagement among Ukrainians regarding Bangladesh. At the same time, the trend shows an increase in positive attitudes—from 9.7% to 13.1%—which may indicate a gradual expansion of the country’s informational or economic presence in Ukrainian perceptions.
Negative assessments also show an increase—from 7.7% to 9.6%. In terms of composition, they consist of 7.7% “mostly negative” and 1.9% “completely negative” attitudes. Although these figures remain relatively low, their trend indicates the emergence of a more defined, albeit still limited, negative backdrop.
At the same time, a key characteristic of attitudes toward Bangladesh is the high level of neutrality—71.6%. This is one of the highest figures among the countries surveyed, indicating low awareness or a lack of clear associations. In practical terms, this means that for most Ukrainians, Bangladesh is not a country associated with significant political, economic, or cultural reference points.
Additionally, 5.8% of respondents were undecided, which, combined with the high proportion of neutral assessments, forms a significant segment of “undetermined perception.” This creates potential for future changes—both toward strengthening a positive image and toward an increase in critical attitudes, depending on the informational context.
In summary, Bangladesh remains a country with a minimally established image in the perception of Ukrainians. Despite a slight increase in both positive and negative assessments, neutrality is the defining factor. This means that the further evolution of attitudes will depend primarily on the country’s level of presence in the Ukrainian information space and the development of bilateral contacts.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Bangladesh ranks 48th in total trade volume with Ukraine, with a figure of $355.8 million. The bilateral trade balance is relatively close to equilibrium, but imports still slightly exceed exports, resulting in a small trade deficit of $26.9 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, BANGLADESH, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
