The market of imported alcohol in Ukraine in 2019 will grow by 8-10%, Bayadera Group, one of the largest alcohol companies in the Ukrainian market, predicts.
“According to experts, the imported alcohol market in 2019 will grow by 8-10%. Significant development is expected in the segment of foreign wines, while premium and luxury brands will have a steady increase of 2-3%,” the press service of Bayadera Group reported.
According to Bayadera Group, the structure of the import market in Ukraine has changed towards still wines (25%) and whiskey (20%). Sparkling wine and champagne (15% each) rank third among imported alcohol, brandy and cognac (about 12%) rank fourth, while rum (10%) is fifth.
According to the report, Bayadera Group imports almost all categories of alcohol, sales of imported products in 2018 increased by 17%. The main imports are Italian, French, Spanish, Chilean and German wines. The company intends in 2019 to focus on manufacturers, with which it already works, it does not plan to bring new large brands to the market.
Bayadera Group, a large alcohol producing holding in the Ukrainian market, this year seeks to invest UAH 80-100 million in planting new vineyards and modernization of plants. “In 2019, we are planning to invest UAH 80-100 million, first of all, in vineyards and modernization of plants. This will improve the quality, reduce the cost of production and increase efficiency,” Director General of Bayadera Group Anatoliy Korchynsky said in an interview with Interfax-Ukraine.
In particular, in 2019 the group intends to plant about 200 hectares in Mykolaiv region.
According to the director general, Bayadera Group is considering the transition from the wine cork to the screw cap.
“Considering the global problem with cork, everyone will come to this in the next few years. In Europe this is already a reality, but in Ukraine the buyer still does not understand it. However, we are already preparing for the changeover of production,” Korchynsky said.
The group also conducts several experiments in terms of sales performance.
“If they are successful, this will also require certain investments,” Korchynsky said.
In 2018, Bayadera Group invested about UAH 80 million: some UAH 35 million in the agricultural sector, UAH 20 million – in plants, and near UAH 25 million – in distribution. In general, the alcohol holding has several areas of investment: agriculture, modernization and renewal of production facilities, as well as distribution.
Bayadera Group was established in 1991. Its owners are Natalia Bondareva and Sviatoslav Nechytailo. The company owns such assets in the alcohol industry as distribution companies and alcohol production facilities in Ukraine and Belarus. It produces wine, vermouth and cognac and is the exclusive importer of international alcohol brands in Ukraine.
The main trademarks are Persha Gildiya, Kozatska Rada, Hlibny Dar, Koblevo, Marengo, and others.
The Bayadera Group, a large alcohol producing holding in the Ukrainian market, has brought wines under the Koblevo trademark to the Polish market. “Regular deliveries began on November 1. In Poland, 12 positions of wines under the Koblevo trademark will be available: six positions in retail chains and six more – in specialized wine shops,” the group’s press service told Interfax-Ukraine.
Bayadera Group, in particular, intends to work with a major Polish distributor of wines – Ambra. Bayadera Group was established in 1991. Its owners are Natalia Bondareva and Sviatoslav Nechytailo. The company owns such assets in the alcohol industry as distribution companies and alcohol production facilities in Ukraine and Belarus. It produces wine, vermouth and cognac and is the exclusive importer of international alcohol brands in Ukraine. The main trademarks are Persha Gildiya, Kozatska Rada, Hlibny Dar, Koblevo, Marengo, and others.
