Artem Bidenko, president of the Ukrainian Publishers Association (UPA), states that pirated publications account for nearly a third of the book market, and most of them are sold through marketplaces and websites.
“When a Ukrainian book is pirated on the day of its release, legal publishers are physically unable to purchase the rights for an official translation—the rights holder sees that the market is flooded with counterfeits and refuses. This is how legal translation is systematically being killed off. This is how authors don’t receive royalties. This is how translators don’t receive fees. This is how the state loses tax revenue. And this is how readers end up with machine translations ‘on toilet paper’ instead of literature. According to our estimates, nearly a third of the market consists of illegal content,” Bidenko wrote on Facebook.
According to him, most illegal publications are sold through marketplaces and websites that are easily found via search engines.
“And it is Google that is currently the main sponsor of piracy in Ukraine, paradoxical as it may seem. Because the scheme is perfectly designed to bypass local blocks. The SBU blocks a domain—pirates register a new one within a day. The State Committee for Television and Radio Broadcasting blocks that one—the next one appears. At the level of Ukrainian internet providers, it’s an endless game of cat and mouse. But all these stores thrive on Google—through indexing, through Google Shopping, through ads, through reviews on Google Maps,” Bidenko noted.
In his view, if Google begins to heed official requests from the State Committee for Television and Radio Broadcasting and the SBU and de-index domains with confirmed piracy, it will become technically unprofitable for networks to launch yet another site, because without search engine results, no one will find them.
“This is a working mechanism. It is already used for the DMCA in the U.S., for child safety, and for sanctions lists. Today, the industry, together with the Ministry of Culture and the Ministry of Education and Science, has appealed to Google Ukraine with a request to implement a mechanism for blocking illegal content,” said the president of the UIA.
