Business news from Ukraine

On March 5, 2026, a closed VIP event entitled “Trust as Capital: Reputation that Works in Real Estate” was held in Kyiv at the Creator City residential complex, organized by CREATOR CITY, the development company Creator-Bud, and the DMNTR media group.

The event brought together leading representatives of the development market, investors, architects, building material manufacturers, and industry experts for an open discussion about one of the key values of the modern market: trust.

The main part of the evening was a panel discussion on reputation as a strategic asset, moderated by Dmytro Struk, development director at Creator-Bud. The discussion was attended by Yulia Dementieva, Product Director at Creator-Bud Kyiv, Igor Ilchyshen, founder of the investment and development company Arha Group, Yaroslav Korniyachenko, Founder and CEO of Vlasne Misto, Eduard Suprunov, Head of the B2B Department at LG Electronics Ukraine, Andriy Trukhan, CEO of Smart Development, Dmytro Karpilovskyi, full-time investor and co-founder of Ukraine Multifamily Club, Anna Iskierdo, architect, co-founder and creative director of AIMM, Serhii Datsiv, CEO of MIROPLAST LLC (WDS TM), and Oleksandr Muratov, CEO of Designloft and Shishka project.

The experts discussed reputation as a strategic asset for developers, which directly affects investment attractiveness, buyer confidence, and long-term brand value. Key topics included tools for restoring and strengthening customer trust, transparency of development processes as a factor in investment attractiveness, the role of architecture, construction quality, and service in brand formation, as well as practical case studies of companies that turn reputation into a competitive advantage.

The panel discussion was preceded by a press conference entitled “The media as a driver of trust: how the media shapes reputational capital in the real estate sector.” The moderator was Olena Koval, founder of the OK_PR communications agency. The discussion was attended by Vitaliy Borul, CEO of Credo Development, Yevgen Bokiy, commercial director of UDP, Oleksandr Stepanitsa, commercial director of HutJet, Oleksandr Koval, CEO of Martynov Real Estate, Roman Yavorsky, commercial director of IT-Enterprise, Oleg Nagorny, deputy director of the department of technical standards and services of Public Broadcasting, Kirill Vereshchagin, owner of Sharks Agency and marketing partner of Premier Development, and Lyudmila Chumak, executive director of Kreator-Bud.

The discussion focused on the role of the media in building trust in developers, the responsibility of journalism in covering the real estate market, and the importance of systematic communication between business and society. Participants emphasized that reputation is no longer shaped solely by the product—it is built through open communication, publicity, and transparency.

The event became a platform for professional dialogue between key players in the Ukrainian real estate market, the media, and investors. After the discussion, participants continued their communication in a networking and buffet format, discussing new opportunities for cooperation and future projects. Interviews with guests were also filmed, which the organizers plan to publish on their websites.

In today’s market conditions, trust is becoming one of the main assets of a developer, and its formation is the result of systematic work by businesses, architects, the media, and society.

Interfax-Ukraine is the information partner of the event.