According to Serbian Economist, a project to build a large resort on the Albanian coast linked to Jared Kushner and Ivanka Trump has faced protests and environmental criticism due to its proximity to protected natural areas inhabited by flamingos, sea turtles, and other species.
The project in question is a tourism development on Albania’s Adriatic coast, in the area of Vlorë, Sazan Island, and the Vjosa-Narta zone. Thousands of Albanian residents took to the streets in Tirana to protest against a resort complex worth approximately EUR 1.4 billion linked to Jared Kushner’s investment firm, Affinity Partners. The project involves the creation of a luxury tourist complex on one of the most valuable stretches of the Albanian coast.
Environmentalists’ main concerns stem from the fact that construction could impact natural areas near the Narta Lagoon and the Vjosa-Narta region, which is considered a critical habitat for migratory birds and other species. Activists point out that the region is home to pink flamingos, seals, and sea turtles, and that large-scale development could damage coastal ecosystems.
BirdLife International stated that work related to the resort threatens one of Europe’s most important coastal habitats. The organization claims that construction and preparatory work could damage areas critical for biodiversity and migratory birds.
The protests have been dubbed the “flamingo revolution” by Albanian and international media. Protesters are using flamingos as a symbol of the protection of the natural area. According to media reports, the protests intensified after fences and construction equipment appeared on part of the site, as well as following reports of clashes between activists and security guards.
Albanian Prime Minister Edi Rama defends the project, stating that it is important for the development of high-end tourism and attracting foreign investment. According to Reuters and AP, authorities view the development as part of a strategy to transform Albania into a more prominent destination for premium tourism on the Adriatic.
Critics, for their part, point to the need for greater transparency, environmental impact assessments, and public debate. At the heart of the controversy are not only flamingos and sea turtles, but also a broader question: can Albania develop luxury tourism without losing natural areas that are themselves part of the country’s tourist appeal?
The project has also taken on a political dimension due to its connection to the family of U.S. President Donald Trump. Jared Kushner is his son-in-law, and Ivanka Trump has publicly supported the idea of developing a tourism project in Albania. At the same time, international media emphasize that this is a private development project linked to Kushner’s investment firm, not a U.S. government project.
For Albania, the conflict surrounding the resort has become a test for its entire model of tourism development. The country is actively promoting the Adriatic and Ionian coasts as an alternative to the more expensive Mediterranean markets, but the growth in investment is increasing pressure on natural areas, infrastructure, and local communities.
