H&M has launched an online store in Ukraine, according to a statement by H&M Hennes & Mauritz AB’s press service to the Interfax-Ukraine news agency.
“The launch of hm.com is a historic event for H&M in Ukraine. I am very pleased that our long-awaited online store is finally available to all customers. I believe that a combination of a strong offline and online presence is key to building strong relationships with our customers,” commented Michalina Ludwiczak, Sales Manager for Sales Market Poland at H&M.
Customers in Ukraine can order items from the main collections online, as well as H&M Home (excluding furniture and lamps), H&M Move, and special lines, such as H&M Studio. Subscribers to the H&M Fashion Newsletter are the first to receive information about exclusive offers, current selections, presentations of new collections, and other news.
The first H&M store in Ukraine opened in 2018. Today, the brand has nine physical stores: seven in Kyiv, one in Odesa (renovated in June 2025), and one in Lviv.
H&M will launch an online store in Ukraine in the first quarter of 2026, according to the annual sustainability report of H&M Hennes & Mauritz AB, published today.
According to the report, the H&M Group ended the 2025 financial year with moderate sales growth and a significant improvement in profitability. Net sales for the financial year increased by 2% in local currencies, while the number of stores at the end of the financial year decreased by 4% to 4,101 stores. Converted into Swedish kronor, H&M Group’s net sales amounted to SEK 228,285 million (SEK 234,478 million for 2024).
“Thanks to an enhanced customer offering, effective cost control and improved inventory management, we continue to take important steps towards achieving all our long-term goals, even in challenging conditions,” says H&M Group CEO Daniel Erver.
At the same time, H&M continues to move towards its sustainability goals, including reducing emissions in the supply chain. In 2026, the group plans to continue investing in its omnichannel model, logistics, and customer experience, while maintaining its focus on long-term growth. In particular, H&M will launch an online store in Ukraine in the first quarter of 2026.
The optimization of the store portfolio continues through the opening, closing, and renovation of stores. Around 80 new stores are planned to open worldwide in 2026, while around 160 stores are planned to close. Most of the openings will be in emerging markets. Paraguay will become a new market for H&M in 2026, and H&M will also open its first franchise store in Malta in the first half of 2026.
Swedish fashion-retailer H&M plans to start a gradual reopening in Ukraine from November 2023.
“Earlier it was reported that H&M Group temporarily closed its stores in Ukraine from February 24, 2022. The company has been in close dialog with partners and authorities and now plans to gradually reopen most of its stores in the country from November 2023,” the company’s website pointed out on Thursday.
The statement emphasizes that preparations are underway to reopen most stores where possible, with employee safety remaining a top priority.
H&M also plans to participate in relief and recovery programs, cooperate with local organizations and support Ukraine in the reconstruction process.
Swedish company Hennes&Mauritz AB (H&M), owner of Europe’s second largest clothing chain, opened its first store in Ukraine in 2018.
H&M Hennes&Mauritz LLC was established in 2013. According to the data of the Unified state register of legal entities and physical persons-entrepreneurs, the ultimate beneficiary is Stefan Persson (Sweden).
At the beginning of the full-scale invasion, the H&M chain in Ukraine had eight outlets: five in Kiev, one each in Odessa, Kharkiv and Lviv.
Swedish fashion retailer H&M will open its sixth store in Kyiv on December 10 in the Respublika Park shopping and entertainment center, the press service of the retailer reported.
“We are pleased to announce the opening of an H&M store in the Respublika Park shopping and entertainment center. By increasing the number of outlets in Ukraine, we continue to provide the best customer experience and follow our constant principle – fashion and quality at the best price with care for the environment,” Regional Manager of H&M in Ukraine and Eastern Europe Mehmet Arisoy said.
The store with a total area of about 2,200 square meters is made in a new brand concept with the least impact on the environment. The materials used in the interior are more environmentally friendly, and the lighting with the most modern LED technologies, combined with an innovative ventilation system, reduces the store’s carbon footprint by 40%.
The H&M store will present clothes for the whole family. On the day of its opening, there will be a special offer – discounts up to 50%.
“The opening of H&M in the Respublika Park shopping and entertainment center is an opportunity to become even closer to our customers. I am sure that due to its location in a dynamically developing area of the Ukrainian capital, as well as the innovativeness and attractiveness of the shopping and entertainment center itself, the new store will very soon become a favorite shopping destination for Kyiv residents,” Olha Oliynyk, PR & Marketing Manager of H&M in Ukraine, said.
As of November of this year, the H&M chain in Ukraine has eight outlets: five in Kyiv, one each in Odesa, Kharkiv and Lviv.
The Swedish company Hennes & Mauritz AB (H&M), the owner of the second largest clothing store chain in Europe, opened the first store in Ukraine in 2018.
H&M Hennes & Mauritz LLC was established in 2013. According to the data of the Unified State Register of Legal Entities and Individual Entrepreneurs, the ultimate beneficiary is Stefan Persson (Sweden).
Swedish retailer H&M will open its first store in Kharkiv in May 2021 in new Nikolsky shopping mall, expanding its chain in Ukraine to six outlets, the retailer’s press service said.
The total area of the store is 2,100 square meters, of which about 1,700 square meters are shopping area. This is the sixth store of the chain in Ukraine and the first outside the Ukrainian capital.
“We see a high interest in the H&M brand in the regions and therefore are pleased to announce the opening of a store in Nikolsky shopping center in Kharkiv. I am sure that Kharkiv residents will appreciate both a wide range of goods and a modern store concept,” H&M Ukraine CEO Dominik Fantachino said.
According to H&M, the space of the store will differ from other stores of the chain in Ukraine with an updated interior concept. Buyers can expect a wide range of women’s, men’s, teenage and children’s clothing.
The Swedish Hennes & Mauritz AB (H&M), the owner of Europe’s second largest clothing store chain, plans to open its fourth retail outlet in Ukraine on June 11 – the largest H&M store in the Ukrainian chain will be located in the Dream Town shopping and entertainment center, the press service of the shopping center said last week.
“On June 11, we will open a new store of the Swedish H&M chain, which will be the largest in Ukraine. So there will be a place for all departments: H&M Sport, H&M Mama, H&M +, LOGG and of course the big H&M Home,” Dream Town Director Yemets quoted in a message.
This will be the first H&M opening in Ukraine this year.
As reported, on September 12, 2019, H&M opened a store in the River Mall at 12, Dniprovska Naberezhna Street in the Darnytsky district of Kyiv, expanding the Ukrainian retail network to three stores. Its area was 2,900 square meters.
The Swedish retailer H&M entered the Ukrainian market in 2018, opening the first store with an area of 2,900 square meters in the Lavina Mall shopping center. The second brand store opened in October 2018 in the Sky Mall.
